Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I'm Shubham Shelat, a Vancouver-based brand designer with 6+ years building visual identities for F&B, lifestyle, retail, and music-culture brands. I work with founders to translate a strong concept into a cohesive brand system, from logos and typography to packaging and brand guidelines, all with a refined, minimal aesthetic. I collaborate closely with teams to refine ideas into final art, delivering complete identity systems across packaging, signage, and digital assets, and I enjoy shaping brand stories that resonate with a design-conscious audience.…Hi, I'm Shubham Shelat, a Vancouver-based brand designer with 6+ years building visual identities for F&B, lifestyle, retail, and music-culture brands. I work with founders to translate a strong concept into a cohesive brand system, from logos and typography to packaging and brand guidelines, all with a refined, minimal aesthetic. I collaborate closely with teams to refine ideas into final art, delivering complete identity systems across packaging, signage, and digital assets, and I enjoy shaping brand stories that resonate with a design-conscious audience.

Shubham Shelat

Creative Director, Brand Designer, Video Editor, +4





Hi, I'm Shubham Shelat, a Vancouver-based brand designer with 6+ years building visual identities for F&B, lifestyle, retail, and music-culture brands. I work with founders to translate a strong concept into a cohesive brand system, from logos and typography to packaging and brand guidelines, all with a refined, minimal aesthetic. I collaborate closely with teams to refine ideas into final art, delivering complete identity systems across packaging, signage, and digital assets, and I enjoy shaping brand stories that resonate with a design-conscious audience.…Hi, I'm Shubham Shelat, a Vancouver-based brand designer with 6+ years building visual identities for F&B, lifestyle, retail, and music-culture brands. I work with founders to translate a strong concept into a cohesive brand system, from logos and typography to packaging and brand guidelines, all with a refined, minimal aesthetic. I collaborate closely with teams to refine ideas into final art, delivering complete identity systems across packaging, signage, and digital assets, and I enjoy shaping brand stories that resonate with a design-conscious audience.

Available to hire

Hi, I’m Shubham Shelat, a Vancouver-based brand designer with 6+ years building visual identities for F&B, lifestyle, retail, and music-culture brands. I work with founders to translate a strong concept into a cohesive brand system, from logos and typography to packaging and brand guidelines, all with a refined, minimal aesthetic.

I collaborate closely with teams to refine ideas into final art, delivering complete identity systems across packaging, signage, and digital assets, and I enjoy shaping brand stories that resonate with a design-conscious audience.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Marketing Manager at Webstory

December 1, 2025 - Present

Architected GTM strategy for a zero-audience short-form platform — positioning, ICP, and channel sequencing — driving 10,000+ user signups at launch. Built brand guidelines and channel rules from scratch, establishing unified tone and publishing cadence across all platforms. Executed multi-platform content campaigns that delivered a 2x increase in daily site traffic. Developed sales enablement and lead gen frameworks that converted content reach into a measurable early-stage pipeline.

Social Creative Manager at 723x

June 1, 2020 - June 1, 2024

Orchestrated integrated marketing campaigns for FMCG, F&B, and lifestyle clients, leveraging analytics platforms and A/B testing to iterate creative in real time—driving a 40% increase in attributable revenue. Spearheaded Dos Bros' Canadian market entry by developing a localized brand strategy anchored in SEO and geo-targeted advertising—boosting first-month footfall by 25%. Negotiated co-branding partnerships with Nike, Mercedes-Benz, and premium clubs through content value and increasing impression by 30%. Optimized $30K+ annual ad spend across Meta, Google Ads, and influencer platforms. Directed production of 300+ digital assets across creative teams, establishing brand guidelines and publishing cadence that generated 15M+ organic views at a 4% engagement rate (2× industry benchmark).

Marketing Lead at Embark TWU Incubator

June 1, 2025 - December 1, 2025

Drove program growth by leading end-to-end marketing strategy, executing digital campaigns and on-campus activations that generated 100+ event registrations and boosted program awareness by 65%. Architected and deployed go-to-market strategy and multi-platform content solutions for WebStory, successfully positioning the short-form content platform for competitive market launch. Elevated startup credibility for ventures like FaciliAI by producing investor-ready brand video campaigns and motion graphics using the Adobe Creative Suite. Established cohesive visual identity across all platforms by engineering the official Embark logo animation and creating 80+ marketing deliverables through a full motion-design pipeline.

Growth Specialist (Brand & Design) at IronHaul Trucking, LLC

January 1, 2026 - Present

Built the complete visual identity from scratch — palette, typography, and logo system — and a full guidelines set applied across signage, vehicle livery, stationery, and social templates.

Co-Founder & Brand Design Lead at 723x Social

August 1, 2020 - January 1, 2024

Led 10 full brand identities end to end — discovery and mood, concept, logo/wordmark, palette, type, and packaging — refining each to a single cohesive direction with founders before final art. Directed packaging and applied-identity systems (boxes, sleeves, labels, menus, merch) and produced 300+ supporting visual assets across brands.

Designer / Creator at Freelance Brand & Video

January 1, 2016 - Present

Ongoing freelance brand and content work for F&B and lifestyle clients (Moi Patisserie, Papa’s, K’s Charcoal, Lupa’s) — visual direction, packaging concepts, and brand-led content.