I am a results-oriented YouTube marketing director with over two years of hands-on experience building channels from the ground up for companies. I’m passionate about helping brands grow by combining data-driven strategy with creative storytelling — from planning and SEO to shooting, editing, and performance tracking. I've worked with clients to turn YouTube into a key driver of generating leads and brand awareness, and I love making content that not only gets seen, but actually connects. My background also includes practical digital marketing skills covering branding, content strategy, social media, ads, and basic analytics. I have experience in organizing engaging events and initiatives that increased community connection and targeted outreach, especially within Japanese student groups in an international context.

Shungo Tsuchiya

I am a results-oriented YouTube marketing director with over two years of hands-on experience building channels from the ground up for companies. I’m passionate about helping brands grow by combining data-driven strategy with creative storytelling — from planning and SEO to shooting, editing, and performance tracking. I've worked with clients to turn YouTube into a key driver of generating leads and brand awareness, and I love making content that not only gets seen, but actually connects. My background also includes practical digital marketing skills covering branding, content strategy, social media, ads, and basic analytics. I have experience in organizing engaging events and initiatives that increased community connection and targeted outreach, especially within Japanese student groups in an international context.

Available to hire

I am a results-oriented YouTube marketing director with over two years of hands-on experience building channels from the ground up for companies. I’m passionate about helping brands grow by combining data-driven strategy with creative storytelling — from planning and SEO to shooting, editing, and performance tracking. I’ve worked with clients to turn YouTube into a key driver of generating leads and brand awareness, and I love making content that not only gets seen, but actually connects.

My background also includes practical digital marketing skills covering branding, content strategy, social media, ads, and basic analytics. I have experience in organizing engaging events and initiatives that increased community connection and targeted outreach, especially within Japanese student groups in an international context.

See more

Language

English
Intermediate
Japanese
Fluent
Dutch
Beginner

Work Experience

Social Media Marketing Intern at Food-delivery organization
March 1, 2023 - August 7, 2025
Volunteered as a Social Media Marketing Intern focusing on digital marketing strategies including content creation and social media campaigns, gaining real-world experience in branding, content strategy, social media, ads, and basic analytics.
Regional Marketer at Create Career College
May 1, 2024 - August 7, 2025
Planned and executed marketing initiatives and in-person/online events tailored to prospective student enrollment. Organized weekly school events engaging around 20 students per session, contributing to stronger branding and community connection. Successfully increased the number of Japanese students from 0 to 4 within six months through targeted outreach and community-building.
YouTube Marketing Specialist at Twin Woods Human Resource Corp
April 1, 2023 - Present
Joined the company's YouTube initiative from the ground up and led the entire channel operation from concept to execution. Generated over 80% of total company inquiries through YouTube, establishing it as the top-performing marketing channel. Grew the YouTube channel to 1,000 subscribers in 14 months through organic traffic with in-depth research on a niche target audience and strategic weekly uploads (3 videos per week).
YouTube Marketing Director at J-styles Inc. (Employment Agency)
December 1, 2024 - Present
Led the launch and end-to-end management of a YouTube channel aimed at generating leads for a Japanese career support agency. Increased subscribers from 200 to over 1,000 in the first three months, boosting inbound inquiries via YouTube by more than 30% within the same period.
Physical Therapist at International Hospital in Japan
October 1, 2021 - August 7, 2025
Worked as a licensed physical therapist at an international hospital in Japan for 2.5 years after obtaining the national certificate.
Regional Marketer at Create Career College
May 31, 2024 - August 7, 2025
Planned and executed marketing initiatives and in-person/online events tailored to prospective student enrollment. Organized weekly school events engaging around 20 students per session, contributing to stronger branding and community connection. Increased the number of Japanese students from 0 to 4 within 6 months through targeted outreach and community-building.
YouTube Marketing Specialist at Twinwoods Human Resource Corp
April 1, 2023 - Present
Joined the company’s YouTube initiative from the ground up and led the entire channel operation from concept building to execution. Generated over 80% of total company inquiries through YouTube, establishing it as the top-performing marketing channel. Grew the YouTube channel to 1,000 subscribers in 14 months through organic traffic with in-depth research on a niche target audience and strategic weekly uploads (3 videos per week).
YouTube Marketing Director at J-styles Inc. (Employment agency)
December 1, 2024 - Present
Led the launch and end-to-end management of a YouTube channel aimed at generating leads for a Japanese career support agency. Increased subscribers, potential leads, from 200 to over 1,000 in the first three months. Boosted inbound inquiries via YouTube by more than 30% within the same period.

Education

Bachelor of Physical Therapy at Tokyo Metropolitan University
April 1, 2015 - March 1, 2019
Certificate of Digital Marketing at Tamwood Career College
October 1, 2022 - September 1, 2023
Bachelor of Physical Therapy at Tokyo Metropolitan University
April 1, 2015 - March 31, 2019
Certificate of Digital Marketing at Tamwood Career College
October 1, 2022 - September 30, 2023

Qualifications

Certificate of Digital Marketing
October 1, 2022 - September 1, 2023
National Certificate of Physical Therapist (Japan)
March 1, 2019 - August 7, 2025
National Certificate of Physical Therapist (Japan)
March 31, 2019 - August 7, 2025
Certificate of Digital Marketing
October 1, 2022 - September 30, 2023

Industry Experience

Healthcare, Education, Media & Entertainment, Professional Services, Retail, Other

Hire a Social Media Manager

We have the best social media manager experts on Twine. Hire a social media manager in Harderwijk today.