ShvederUA

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About

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I’m a UX/UI and brand designer based in Poltava, Ukraine, with 30+ years of experience across print and digital—turning business goals into products, brands, and campaigns that convert. I design end-to-end in Figma, from first pixels to search visibility, and I build clear UI structures that help users move confidently through every step.

I lead from strategy to execution: shaping UX/UI flows, creating design systems, and delivering brand identity and editorial/print production with quality and deadlines in mind. I work remotely with SMB clients across Ukraine, the EU, and the U.S., and I’m also the head of the print department, overseeing everything from layout and logo/identity systems to real production-ready files.

  • 32 years' experience
  • Joined November 2024

Languages

  • UkrainianFluent
  • RussianFluent
  • EnglishIntermediate

Industry experience

  • Media & Entertainment
  • Manufacturing
  • Professional Services
  • Consumer Goods
  • Other
  • Software & Internet
  • Education
  • Retail
  • Energy & Utilities

Work experience

UX/UI & Brand Designer · IndependentJan 2014 – Present · 12 yrs 11 mos

Remote work with SMB clients across Ukraine, the EU, and the U.S. Focus on UX/UI and brand design delivered end-to-end in Figma, including product and web interfaces, design systems, and responsive layouts that convert. Experience includes e-commerce and web redesigns (improved structure and faster pages), SaaS website redesigns, and advertising/SEO/GEO-oriented creative. Also includes editorial and print production work such as magazine and catalog layouts, brand marks, and identity systems.

Head of Print Department · Private Enterprise DachnikJun 1994 – Oct 2024 · 30 yrs 5 mos

Responsible for designing and laying out various print products including newspapers and promotional materials. Created web designs using Figma. Oversaw the print production process to ensure quality and timeliness.

Head of Print Department · Private Enterprise “Dachnik”Jan 1994 – Present · 32 yrs 11 mos

Led the print department for a private enterprise in Poltava, Ukraine. Managed print production quality and deadlines end-to-end, including editorial layouts for print materials and branding/identity elements prepared for production.

Education

Bachelor’s Degree · Ukrainian Academy of Printing1999 – 2005
Bachelor's Degree · Ukrainian Academy of Printing1999 – 2005
Bachelor’s Degree (Faculty of Mass Media) · Ukrainian Academy of Printing1999 – 2005

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