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Hi, I'm Shyma Mukhtar, a creative and community-driven communications professional based in Dubai with over 6 years of experience in content creation, social media management, and community engagement. I specialize in shaping online identities, crafting compelling editorial content, and building engaged communities through culturally nuanced storytelling. I am skilled at managing multi-platform campaigns, collaborating with creative teams, and delivering high-end social media experiences tailored to diverse audiences. Throughout my career, I have worked with both agencies and brands to enhance brand awareness and engagement, managing everything from influencer collaborations to crisis management. I bring a strategic mindset, strong editorial skills, and a passion for community engagement to every project I undertake.…Hi, I'm Shyma Mukhtar, a creative and community-driven communications professional based in Dubai with over 6 years of experience in content creation, social media management, and community engagement. I specialize in shaping online identities, crafting compelling editorial content, and building engaged communities through culturally nuanced storytelling. I am skilled at managing multi-platform campaigns, collaborating with creative teams, and delivering high-end social media experiences tailored to diverse audiences. Throughout my career, I have worked with both agencies and brands to enhance brand awareness and engagement, managing everything from influencer collaborations to crisis management. I bring a strategic mindset, strong editorial skills, and a passion for community engagement to every project I undertake.

Shyma Mukhtar

Social Media Manager, Content Creator, Community Manager, +2

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Hi, I'm Shyma Mukhtar, a creative and community-driven communications professional based in Dubai with over 6 years of experience in content creation, social media management, and community engagement. I specialize in shaping online identities, crafting compelling editorial content, and building engaged communities through culturally nuanced storytelling. I am skilled at managing multi-platform campaigns, collaborating with creative teams, and delivering high-end social media experiences tailored to diverse audiences. Throughout my career, I have worked with both agencies and brands to enhance brand awareness and engagement, managing everything from influencer collaborations to crisis management. I bring a strategic mindset, strong editorial skills, and a passion for community engagement to every project I undertake.…Hi, I'm Shyma Mukhtar, a creative and community-driven communications professional based in Dubai with over 6 years of experience in content creation, social media management, and community engagement. I specialize in shaping online identities, crafting compelling editorial content, and building engaged communities through culturally nuanced storytelling. I am skilled at managing multi-platform campaigns, collaborating with creative teams, and delivering high-end social media experiences tailored to diverse audiences. Throughout my career, I have worked with both agencies and brands to enhance brand awareness and engagement, managing everything from influencer collaborations to crisis management. I bring a strategic mindset, strong editorial skills, and a passion for community engagement to every project I undertake.

Available to hire

Hi, I’m Shyma Mukhtar, a creative and community-driven communications professional based in Dubai with over 6 years of experience in content creation, social media management, and community engagement. I specialize in shaping online identities, crafting compelling editorial content, and building engaged communities through culturally nuanced storytelling. I am skilled at managing multi-platform campaigns, collaborating with creative teams, and delivering high-end social media experiences tailored to diverse audiences.

Throughout my career, I have worked with both agencies and brands to enhance brand awareness and engagement, managing everything from influencer collaborations to crisis management. I bring a strategic mindset, strong editorial skills, and a passion for community engagement to every project I undertake.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Arabic

Fluent

Work Experience

Social Media Executive / Freelance at Camli Beauty

July 1, 2024 - Present

Implemented social media strategies to drive engagement and brand awareness, achieving a 20% increase in follower growth. Scripted and launched culturally resonant campaigns, including the Dilka product line, enhancing brand storytelling in the beauty space. Managed day-to-day social media activities, including content creation, scheduling, and community management, ensuring brand consistency and a cohesive tone. Managed multi-platform content calendars, analyzing performance to refine user engagement and reach.

Partnerships Specialist at Love That Design

June 30, 2025 - August 20, 2025

Co-developed communication flows for partnerships, aligning editorial narratives with client objectives. Onboarded design professionals and enhanced content flow for industry-specific audiences. Gathered insights to inform service improvements and supported event-related digital content delivery. Participated in post-event debriefs to evaluate content flow and audience reception, identifying messaging improvements.

Community Management Team Lead at Unilever, Dubai

April 30, 2024 - August 20, 2025

Oversaw MENA brand engagement for 5+ FMCG brands in real-time community engagement. Directed real-time content moderation, crisis responses, and trend-based activations. Reduced outsourcing costs by 10% while maintaining brand voice and consistency. Led influencer collaborations for campaigns such as Rexona & X Factor and Lux 100 Years, boosting brand visibility.

Community Manager at Tonic International, Dubai

April 30, 2023 - August 20, 2025

Managed online communities totaling 250k+ followers for clients across various industries. Created content calendars and assisted with video production scripting and storyboarding. Engaged digital audiences for over 8 clients, generating culturally relevant and brand-aligned content.

Operation Command Center Operator at RPM Holdings, Abu Dhabi

June 30, 2022 - August 20, 2025

Coordinated real-time medical emergency operations and high-profile public events such as F1 Jeddah, Middle Beast, UAE Celebrates, and UAE Triathlon. Monitored client behavior trends and proposed innovative service solutions.