Experience Level
Language
English
Fluent
Work Experience
Process Specialist at Infosys BPM
September 1, 2023 - October 1, 2024Role encompassed GA4, Google Search Console, Google Tag Manager, conversion funnel design, marketing analytics, conversion copywriting, email marketing automation, social media strategy and content campaign optimization, ROAS management, and budget scaling. Responsible for end-to-end campaign lifecycle and primary contact for client accounts across multiple locations.
Senior Associate Content at KoolBoots Media Pvt. Ltd.
December 1, 2019 - May 31, 2023Developed a repeatable USP-led, scalable product copy framework; short, benefit-focused, conversion-optimized content adopted across a 20-person distributed team. Led end-to-end content strategy across social platforms, increasing brand visibility and improving retention. Maintained daily content pipelines for sports prediction apps; launched festival season promotions delivering a 25% lift in campaign-specific sales. Drove SEO-led, on-page optimization and blog content that doubled organic traffic and improved Google rankings.
Research & Strategy Associate at IX XO (previously RockChain.org)
August 1, 2017 - November 30, 2018Reported directly to the CEO; prepared and pitched business cases to venture capitalists using high-impact data storytelling. Managed SEO and curated social content, improving Google indexing and visibility.
Education
Bachelor of Technology at Abdul Kalam Technical University
January 1, 2013 - December 31, 2017Qualifications
Industry Experience
Retail, Software & Internet, Media & Entertainment, Professional Services
Experience Level
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