I'm Sidharth Vohra, founder and creative director of The Matic Studio. I help transform visionary concepts into tangible realities through precise, sustainable design, collaborating with clients like Tata, Suzuki, Intel, and more to deliver experiences that captivate and engage. We specialize in animation design, product design, and digital experiences that push the boundaries of aesthetics and usability. As a trained Automobile Designer with eight years in the design industry, I bring a unique blend of creative vision and technical rigor. At The Matic Studio, we blend aesthetics with functionality, tackling animation design, product design, and NFTs while pushing boundaries to exceed client expectations. I'm passionate about design's transformative power and look forward to exploring collaborations.…

Sidharth Vohra

I'm Sidharth Vohra, founder and creative director of The Matic Studio. I help transform visionary concepts into tangible realities through precise, sustainable design, collaborating with clients like Tata, Suzuki, Intel, and more to deliver experiences that captivate and engage. We specialize in animation design, product design, and digital experiences that push the boundaries of aesthetics and usability. As a trained Automobile Designer with eight years in the design industry, I bring a unique blend of creative vision and technical rigor. At The Matic Studio, we blend aesthetics with functionality, tackling animation design, product design, and NFTs while pushing boundaries to exceed client expectations. I'm passionate about design's transformative power and look forward to exploring collaborations.…

Available to hire

I’m Sidharth Vohra, founder and creative director of The Matic Studio. I help transform visionary concepts into tangible realities through precise, sustainable design, collaborating with clients like Tata, Suzuki, Intel, and more to deliver experiences that captivate and engage. We specialize in animation design, product design, and digital experiences that push the boundaries of aesthetics and usability.
As a trained Automobile Designer with eight years in the design industry, I bring a unique blend of creative vision and technical rigor. At The Matic Studio, we blend aesthetics with functionality, tackling animation design, product design, and NFTs while pushing boundaries to exceed client expectations. I’m passionate about design’s transformative power and look forward to exploring collaborations.

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Language

Hindi
Fluent
English
Fluent
Italian
Beginner

Work Experience

Founder/Creative Director at The Matic Studio
April 1, 2022 - Present
The Matic is a design studio that looks into the future of how design will be perceived. A belief that comes from the highest level of precision, execution and simplicity in a very sustainable form where we look at the complete digitalisation of design. We take a unique outlook towards the creation of Animation Design, Product Design and NFTs. Visit us at www.thematicstudio.com
Founder at DRKMTTR
December 1, 2023 - Present
A new generation luxury phygital fashion brand with tech integration developed around the customization ethos. Each garment is embedded with a code registered on the blockchain through digital collectibles. DRKMTTR embodies personalization with tech integration for the new age of fashion.
Freelance Product and Animation Designer at Self-employed / Freelance
April 1, 2022 - October 24, 2025
Freelance Product and Animation Designer for various clients in Delhi and beyond.
Designer at FASHION TV
October 1, 2016 - October 24, 2025
Designer at FASHION TV (New Delhi area), contributing to product and visual design across projects.
Design Intern at General Motors Technical Centre India Private Limited
October 1, 2014 - October 24, 2025
Design intern contributing to automotive design projects, including micro car concepts for the Indian market.
Design Intern at Chevrolet India
September 1, 2014 - October 24, 2025
Design intern involved in Chevrolet India design initiatives during 2014.
Design Intern at Maruti Suzuki India Limited
September 1, 2013 - October 24, 2025
Design intern conducting design research for the Indian market, including demands, likes, dislikes, and target market study.
Founder/Creative Director at The Matic Studio
April 1, 2022 - Present
The Matic is a design studio that looks into the future of how design will be perceived. A belief that comes from the highest level of precision, execution and simplicity in a very sustainable form where we look at the complete digitalisation of design. We take a unique outlook towards the creation of Animation Design, Product Design and NFTs.
Founder at DRKMTTR
December 1, 2023 - Present
A New Generation Luxury Phygital Fashion Brand with Tech Integration developed around the customization ethos. Each garment embedded with a code registered on the blockchain through Digital Collectibles; a personalization with Tech integration for new age fashion.
Product and Animation Designer at Freelance
April 1, 2022 - October 24, 2025
Provided product and animation design services for diverse clients, focusing on digital experiences, animation and product design.
Designer at FASHION TV
October 1, 2016 - October 24, 2025
Designer at FASHION TV creating fashion-forward design assets and concepts.
Design Intern at General Motors Technical Centre India Private Limited
October 1, 2014 - October 24, 2025
Chevrolet India Design Internship; designed a micro car for India to compete with Tata Nano; design research and target market studies.
Design Intern at Chevrolet India
September 1, 2014 - October 24, 2025
Chevrolet India Design Internship focusing on automotive concept development.
Design Intern at Maruti Suzuki India Limited
September 1, 2013 - October 24, 2025
Design Research for the Indian Market including Demands, Likes, Dislikes and Studying the Target Market.

Education

Bachelor of Transportation Design, Car Design at IED Torino
January 1, 2012 - January 1, 2015
High School at Bishop Cotton School, Shimla
January 1, 2005 - January 1, 2010
Bachelor of Transportation Design, Car Design at IED Torino
January 1, 2012 - January 1, 2015
High School at Bishop Cotton School, Shimla
January 1, 2005 - January 1, 2010

Qualifications

Enterprise Design Thinking Course
January 11, 2030 - October 24, 2025
Enterprise Design Thinking Course
January 11, 2030 - October 24, 2025

Industry Experience

Manufacturing, Professional Services, Media & Entertainment, Government, Education, Software & Internet, Retail
    paper Dolby Atmos

    Overview

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    For this project, we (The Matic Studio, under the leadership of Sidhart Vohra) partnered with Mahindra to bring the Mahindra XEV 9E — one of the latest electric vehicle offerings — to life through a highly immersive and visually-driven narrative. Leveraging Dolby Atmos branding aesthetics, our task was to fuse motion-design, product visualization, and automotive storytelling into a dynamic piece that resonates with future-forward audiences and automotive enthusiasts alike.

    Objective

    To elevate the sense of innovation and premium experience around the Mahindra XEV 9E by aligning it with Dolby Atmos’s cutting-edge audio/visual connotation.

    To deliver a high-impact motion design and product visualization suite that showcases the car’s design language, electric powertrain credentials, and the brand-experience promise of Dolby Atmos.

    To create a visual experience that not only highlights the car’s exterior and interior in 3D/animation but also communicates the elevated sensory dimension implied by Dolby Atmos — anticipating a new era in in-car experience.

    Creative Approach

    Developed a visual identity combining the elegance and precision of automotive design with the immersive and spatial nature of Dolby Atmos. The result: clean, high-contrast imagery, dynamic camera moves, subtle lighting shifts, and a graphic language that punctuates motion and space.

    Employed 3D animation and product visualization to showcase the Mahindra XEV 9E—that includes exterior sweeping views, interior details, ambient lighting, materials, and the driving environment—highlighting both design and emotion.

    Integrated motion-graphics transitions and visual flair, referencing the Dolby Atmos signature audio-spatial idea through layered motion design — suggesting depth, multi-directional movement, and sensory immersion.

    Created branding context: using the Dolby Atmos mark subtly within visual frames to express the co-branding synergy, without overpowering the automotive narrative.