Experienced Graphic Designer and Marketing Professional with a demonstrated history of working in the hospitality industry. Skilled in Logo Design, Graphic Design, Web Design, Product Design, Visual Design, and managing strategic ad campaigns. With hands-on experience in marketing communications, brand development, and digital promotions, I bring a creative yet analytical approach to enhancing brand visibility and engagement. A strong arts and design professional with a Bachelor’s Degree in Media and Communications from Manipal University Dubai.

Sidra Siddiqui

Experienced Graphic Designer and Marketing Professional with a demonstrated history of working in the hospitality industry. Skilled in Logo Design, Graphic Design, Web Design, Product Design, Visual Design, and managing strategic ad campaigns. With hands-on experience in marketing communications, brand development, and digital promotions, I bring a creative yet analytical approach to enhancing brand visibility and engagement. A strong arts and design professional with a Bachelor’s Degree in Media and Communications from Manipal University Dubai.

Available to hire

Experienced Graphic Designer and Marketing Professional with a demonstrated history of working in the hospitality industry. Skilled in Logo Design, Graphic Design, Web Design, Product Design, Visual Design, and managing strategic ad campaigns. With hands-on experience in marketing communications, brand development, and digital promotions, I bring a creative yet analytical approach to enhancing brand visibility and engagement. A strong arts and design professional with a Bachelor’s Degree in Media and Communications from Manipal University Dubai.

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Language

English
Fluent
Urdu
Advanced
Arabic
Advanced

Work Experience

Assistant Marketing Manager at The Chedi Al Bait, Sharjah
February 1, 2025 - Present
Assumed responsibility for higher-level marketing strategy, implementing campaigns, coordinating cross-department communications and driving brand initiatives; overseeing design and content creation.
Marketing Executive / Graphic Designer at The Chedi Al Bait, Sharjah
January 31, 2025 - October 12, 2025
Led marketing and design initiatives, produced marketing materials, coordinated campaigns, managed social media content and analytics, and contributed to PR activities.
Graphic Designer / Social Media Executive at The Dubai Edition
August 1, 2022 - October 12, 2025
Created and managed digital marketing campaigns across platforms; attended revenue and marketing meetings; provided weekly analytics reports. Cultivated relationships with media outlets, journalists, bloggers, and influencers; negotiated barter agreements to leverage influencer platforms. Developed creative social media strategies/marketing plans and managed the hotel’s social media. Created and scheduled monthly content calendars; responded to customer queries. Planned, designed, created content and deployed monthly EDMS. Kept the website up to date with promotions. Created design works for F&B outlets/rooms/wellness and events including photo editing, digital illustration, advertising and marketing materials, print production, typography and social media design.
Graphic Designer / Social Media Specialist at Dubai Marine Beach Resort & Spa
February 1, 2022 - October 12, 2025
Developed creative and engaging social media strategies and marketing plans. Managed social media for F&B outlets, rooms, recreation and sales. Created and scheduled monthly content calendars. Responded to customer queries on social media. Monitored, tracked, analyzed and reported performance using Google Analytics and Facebook Insights. Produced design works including photo editing, digital illustration, advertisement and marketing materials. Created video content for Instagram Reels/Stories, edited videos, posted and boosted.

Education

IGCSE/O-Levels Cambridge Board Examinations at The Westminster School
January 1, 2007 - January 1, 2010
Bachelor of Arts in Media and Communications at Manipal University, Dubai
January 1, 2011 - January 1, 2014

Qualifications

IGCSE/O-Levels Cambridge Board Examinations
January 1, 2007 - January 1, 2010
Bachelor of Arts in Media and Communications
January 1, 2011 - January 1, 2014

Industry Experience

Media & Entertainment, Travel & Hospitality, Professional Services