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I'm Siegel Xu, an e-commerce marketing professional with 8+ years of experience building and managing online platforms, executing high-impact promotions, and guiding projects from concept to completion. I have a proven track record in export trade spanning 10 years and am fluent in Mandarin and English. I thrive in dynamic, cross-cultural teams and am highly self-motivated, detail-oriented, and goal-driven. I am eager to combine my strategic marketing and operations experience with a collaborative team to drive growth in online retail and digital commerce initiatives.…I'm Siegel Xu, an e-commerce marketing professional with 8+ years of experience building and managing online platforms, executing high-impact promotions, and guiding projects from concept to completion. I have a proven track record in export trade spanning 10 years and am fluent in Mandarin and English. I thrive in dynamic, cross-cultural teams and am highly self-motivated, detail-oriented, and goal-driven. I am eager to combine my strategic marketing and operations experience with a collaborative team to drive growth in online retail and digital commerce initiatives.

Siegel Xu

Digital Marketer, Marketing Strategist, Marketing Analyst

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I'm Siegel Xu, an e-commerce marketing professional with 8+ years of experience building and managing online platforms, executing high-impact promotions, and guiding projects from concept to completion. I have a proven track record in export trade spanning 10 years and am fluent in Mandarin and English. I thrive in dynamic, cross-cultural teams and am highly self-motivated, detail-oriented, and goal-driven. I am eager to combine my strategic marketing and operations experience with a collaborative team to drive growth in online retail and digital commerce initiatives.…I'm Siegel Xu, an e-commerce marketing professional with 8+ years of experience building and managing online platforms, executing high-impact promotions, and guiding projects from concept to completion. I have a proven track record in export trade spanning 10 years and am fluent in Mandarin and English. I thrive in dynamic, cross-cultural teams and am highly self-motivated, detail-oriented, and goal-driven. I am eager to combine my strategic marketing and operations experience with a collaborative team to drive growth in online retail and digital commerce initiatives.

Available to hire

I’m Siegel Xu, an e-commerce marketing professional with 8+ years of experience building and managing online platforms, executing high-impact promotions, and guiding projects from concept to completion. I have a proven track record in export trade spanning 10 years and am fluent in Mandarin and English. I thrive in dynamic, cross-cultural teams and am highly self-motivated, detail-oriented, and goal-driven.
I am eager to combine my strategic marketing and operations experience with a collaborative team to drive growth in online retail and digital commerce initiatives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

E-commerce Marketing Executive at W NETWORK PTE LTD.

May 1, 2025 - May 1, 2025

Led a cross-department launch of a new product, optimized 4P strategy, and collaborated to manage SOP and PSI. Conducted monthly SKU reviews and implemented a proactive withdrawal plan to improve inventory turnover. Managed pricing across channels, defined internal pricing and MSRP, and balanced channel profitability to meet business goals. Oversaw DTC channels (Amazon and Shopify) including product operations, inventory, customer service, after-sales, and compliance through internal processes. Planned and executed quarterly and monthly branding activities for GA, social media, and KOLs, including poster campaigns.

E-Commerce Executive at Bear Electric Co., Ltd.

September 1, 2024 - September 1, 2024

Conducted comprehensive competitor research to develop strategic marketing programs. Managed Google Ads campaigns and collaborated with promotional websites to boost online engagement and lead conversions. Partnered with deal websites, key opinion leaders (KOLs), and offline resources to create impactful product reviews and promotional content. Integrated social media platforms (Facebook, Instagram) to enhance brand interaction and community engagement.

E-Commerce Operations Manager at Shenzhen Hua Resources Technology Co., Ltd.

September 1, 2022 - September 1, 2022

Conducted in-depth market research to track industry trends and inform operational strategies. Designed and implemented plans to optimize inventory and promotional schedules, improving sales efficiency by 50%. Delivered detailed performance reports analyzing weekly and monthly advertising ROI to refine marketing strategies. Collaborated with cross-functional teams to align operational goals with company objectives.

Business Development at Chengdu JWTC Beverage Tech Research Institute

September 1, 2020 - September 1, 2020

Researched food and beverage technology, supported beverage product development and process design, and provided technical consultation and technology transfer. Built Alibaba platform, planned and managed product and ads data analysis to optimize marketing. Expanded overseas markets through trade fairs, negotiations, and expanding business contacts. Led cross-department communications to host foreign delegations, understood requirements, and presented detailed product processes and technical solutions to promote cooperation.