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I’m a growth and demand-generation marketer with a strong focus on revenue marketing, pipeline growth, and customer journey optimization. I’ve helped teams accelerate customer acquisition through multi-channel go-to-market initiatives, lifecycle marketing, and continuous experimentation to improve conversion paths and nurture performance. On the operations side, I implement CRM and marketing automation workflows, build reporting and attribution frameworks, and turn data into decisions that drive better funnel visibility and engagement. With experience across SEO/SEM, content and campaign management, and website optimization, I’m comfortable partnering across sales, analytics, and creative to deliver measurable impact—from lead generation growth to revenue enablement.…I’m a growth and demand-generation marketer with a strong focus on revenue marketing, pipeline growth, and customer journey optimization. I’ve helped teams accelerate customer acquisition through multi-channel go-to-market initiatives, lifecycle marketing, and continuous experimentation to improve conversion paths and nurture performance. On the operations side, I implement CRM and marketing automation workflows, build reporting and attribution frameworks, and turn data into decisions that drive better funnel visibility and engagement. With experience across SEO/SEM, content and campaign management, and website optimization, I’m comfortable partnering across sales, analytics, and creative to deliver measurable impact—from lead generation growth to revenue enablement.

Silvia Sandra Konrad

Pro

Growth Marketer, Marketing Analyst, Digital Marketer, +7

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I’m a growth and demand-generation marketer with a strong focus on revenue marketing, pipeline growth, and customer journey optimization. I’ve helped teams accelerate customer acquisition through multi-channel go-to-market initiatives, lifecycle marketing, and continuous experimentation to improve conversion paths and nurture performance. On the operations side, I implement CRM and marketing automation workflows, build reporting and attribution frameworks, and turn data into decisions that drive better funnel visibility and engagement. With experience across SEO/SEM, content and campaign management, and website optimization, I’m comfortable partnering across sales, analytics, and creative to deliver measurable impact—from lead generation growth to revenue enablement.…I’m a growth and demand-generation marketer with a strong focus on revenue marketing, pipeline growth, and customer journey optimization. I’ve helped teams accelerate customer acquisition through multi-channel go-to-market initiatives, lifecycle marketing, and continuous experimentation to improve conversion paths and nurture performance. On the operations side, I implement CRM and marketing automation workflows, build reporting and attribution frameworks, and turn data into decisions that drive better funnel visibility and engagement. With experience across SEO/SEM, content and campaign management, and website optimization, I’m comfortable partnering across sales, analytics, and creative to deliver measurable impact—from lead generation growth to revenue enablement.

Available to hire

Switzerland

I’m a growth and demand-generation marketer with a strong focus on revenue marketing, pipeline growth, and customer journey optimization. I’ve helped teams accelerate customer acquisition through multi-channel go-to-market initiatives, lifecycle marketing, and continuous experimentation to improve conversion paths and nurture performance.

On the operations side, I implement CRM and marketing automation workflows, build reporting and attribution frameworks, and turn data into decisions that drive better funnel visibility and engagement. With experience across SEO/SEM, content and campaign management, and website optimization, I’m comfortable partnering across sales, analytics, and creative to deliver measurable impact—from lead generation growth to revenue enablement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

Romanian, Moldavian, Moldovan

Fluent

English

Fluent

German

Intermediate

French

Intermediate

Italian

Intermediate

Work Experience

Digital Marketing Manager at Pacmpex

November 1, 2020 - Present

Increased bundle lead generation by 28% YoY through customer acquisition initiatives, conversion improvements, experimentation, and journey enhancements. Co-led the corporate website redesign as a secondary product owner to translate business requirements into customer-focused experiences and stronger conversion paths. Designed and implemented an analytics framework including GTM, Google Analytics, and custom event tracking to enable more informed decision-making. Improved pipeline visibility and cross-functional alignment by leading CRM implementation, lead management processes, and reporting workflows. Increased email and social engagement by 150% over two years through audience segmentation and lifecycle communication programs; owned annual planning and CHF 500k budget; led a team of 6 marketers and coordinated agencies and freelancers.

Digital Marketing Manager at PacKimppex

November 1, 2020 - Present

Increased bundle lead generation by 28% YoY via customer acquisition initiatives, conversion improvements, experimentation, and journey enhancements. Co-led corporate website redesigns as secondary Product Owner to translate business requirements into customer-focused experiences and stronger conversion paths. Designed and implemented an analytics framework including GTM, Google Analytics, and custom event tracking to enable more informed decision-making. Improved pipeline visibility and cross-functional alignment through CRM implementation, lead management processes, and reporting workflows. Increased email and social engagement by 150% over two years through audience segmentation and lifecycle communication programs, and owned annual planning and a CHF 500k budget. Led a team of 6 marketers and coordinated agencies and freelancers.

Marketing Manager at Around 25

February 1, 2017 - December 31, 2017

Increased lead generation by 40% and improved MQL-to-SQL conversion by 10% through full-funnel acquisition initiatives. Generated EUR 100k in revenue by helping launch and scale an internal startup over three years. Developed and executed 10 multi-channel growth programs aligned with business objectives. Expanded company visibility and business opportunities through participation in 25+ conferences, exhibitions, and industry events. Established reporting structures and campaign delivery processes to support company expansion; built and managed a team of 4 marketers and coordinated an international internship program.

Marketing Manager at Around

February 1, 2017 - October 31, 2020

Increased lead generation by 40% and improved MQL-to-SQL conversion by 10% through full-funnel acquisition initiatives. Generated EUR 100k in revenue by launching and scaling an internal startup over three years. Developed and executed 10 multi-channel growth programs aligned with business objectives, expanding company visibility via participation in 25+ conferences, exhibitions, and industry events. Established reporting structures and campaign delivery processes to support company expansion, and led a team of 4 marketers while coordinating an international internship program.

Digital Marketing Team Leader at Loopaa Marketing Agency

August 1, 2016 - January 31, 2017

Introduced the agency’s automation services offering and delivered successful implementations for three clients. Delivered integrated acquisition programs across search, email, display, and social channels. Improved campaign effectiveness through ongoing performance analysis and refinements. Worked closely with sales, design, and client stakeholders to strengthen customer experience and campaign outcomes, and supervised a team of 4 marketing specialists.

MarCom Specialist at Evalueserve

September 1, 2013 - July 31, 2016

Supported global marketing automation initiatives for enterprise clients. Built and improved nurture programs using Marketo and HubSpot. Coordinated product launches and communication activities across international markets, and managed external vendors responsible for campaign execution.

Social Media and Content Manager at Edil Imobiiare

May 1, 2013 - December 31, 2013

Managed content strategy and editorial calendar across digital channels. Created customer-facing content aligned with brand and campaign goals.

Social Media and Content Manager at Edil Imobiia

May 1, 2013 - Present

Managed content strategy and editorial calendar across digital channels. Created customer-facing content aligned with brand and campaign goals.