Available to hire
I’m Sila Ozdemir, a Product Designer based in Toronto with a background in software development. I specialize in information architecture for SaaS platforms and complex data systems, bridging technical feasibility with user-centered design to drive growth and improve conversions.
I excel at building scalable design systems, leveraging AI-assisted tools for rapid prototyping, and guiding end-to-end design-to-code workflows. I thrive in cross-functional collaboration and translating business objectives into intuitive, accessible user journeys.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Product Designer (Freelance) at Masin.az
April 1, 2024 - PresentOptimized C2C user flows for Masin.az marketplace, conducted A/B testing, usability testing and CRO experiments, resulting in a 30% increase in listing completions. Collaborated with business owners to support B2B initiatives and prototyped AI-assisted design-to-code workflows.
UX/UI Designer at Textbooks for Change
January 1, 2024 - April 1, 2024Conducted UX research to uncover pain points and optimize landing page designs; designed wireframes and CMS-driven prototypes; conducted usability testing to ensure intuitive journeys and scalable UI components. Developed end-to-end accessible donor journeys (ACA/WCAG) and created brand guidelines.
Software Developer at Bilkon Signal Processing
March 1, 2021 - March 1, 2022Designed and architected high-precision control software to monitor delicate measurements; improved information architecture and system reliability. Built an intuitive GUI and scalable design system for automation, ensuring UI consistency across complex environments.
Digital Product Designer & Marketing Assistant at Someka.net
January 1, 2019 - February 1, 2021Developed data visualization dashboards and customizable digital solutions for SMEs. Executed SEO strategies, boosting site traffic and rankings, aligning layouts with search intent and user behavior.
Guest Experience & Operations at Live Nation
May 1, 2022 - PresentManaged high-volume communications and problem-solving in a fast-paced music & event venue (The Opera House), supporting guest experiences and venue operations.
Education
User Experience (UX) Design at Humber College
May 1, 2023 - April 1, 2024Project Management at Humber College
May 1, 2022 - December 1, 2022Electrical and Electronics Engineering, BSc at Çankaya University
September 1, 2014 - September 1, 2019Qualifications
Industry Experience
Software & Internet, Education, Media & Entertainment, Non-Profit Organization, Professional Services, Travel & Hospitality, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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