I am Silas Owiti, an Art Director and Brand Designer with over 10 years of experience building and evolving brands across East Africa. I currently direct the full creative output at Royal Converters Ltd, shaping products from concept to shelf across tissues, wipes, sanitary products, food packaging, and confectionery, with a proven track record of taking brands from zero to shelf. I have led naming, identity, and packaging for Bella Donna sanitary pads and Arlington Street confectionery; I’ve worked across agency, in-house, and consultancy roles for LG, Crown Paints, NCBA Loop, Sendy, Vivo, Pernod Ricard, Optica Kenya, Naivas, and 20+ brands. My specialties include campaign art direction, brand identity, product packaging, environmental branding, and 3D visualization. Based in Nairobi, I’m open to senior creative roles and brand consultancy.…

Silas Owiti

I am Silas Owiti, an Art Director and Brand Designer with over 10 years of experience building and evolving brands across East Africa. I currently direct the full creative output at Royal Converters Ltd, shaping products from concept to shelf across tissues, wipes, sanitary products, food packaging, and confectionery, with a proven track record of taking brands from zero to shelf. I have led naming, identity, and packaging for Bella Donna sanitary pads and Arlington Street confectionery; I’ve worked across agency, in-house, and consultancy roles for LG, Crown Paints, NCBA Loop, Sendy, Vivo, Pernod Ricard, Optica Kenya, Naivas, and 20+ brands. My specialties include campaign art direction, brand identity, product packaging, environmental branding, and 3D visualization. Based in Nairobi, I’m open to senior creative roles and brand consultancy.…

Available to hire

I am Silas Owiti, an Art Director and Brand Designer with over 10 years of experience building and evolving brands across East Africa. I currently direct the full creative output at Royal Converters Ltd, shaping products from concept to shelf across tissues, wipes, sanitary products, food packaging, and confectionery, with a proven track record of taking brands from zero to shelf.

I have led naming, identity, and packaging for Bella Donna sanitary pads and Arlington Street confectionery; I’ve worked across agency, in-house, and consultancy roles for LG, Crown Paints, NCBA Loop, Sendy, Vivo, Pernod Ricard, Optica Kenya, Naivas, and 20+ brands. My specialties include campaign art direction, brand identity, product packaging, environmental branding, and 3D visualization. Based in Nairobi, I’m open to senior creative roles and brand consultancy.

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Language

English
Fluent
Swahili
Fluent

Work Experience

Art Director at Royal Converters Ltd
May 1, 2024 - Present
Direct the end-to-end creative process for FMCG packaging and marketing collateral, translating business goals into compelling visual identities and tangible packaging designs. Coordinate with external suppliers and print vendors to meet technical specifications, quality standards, and brand guidelines while managing multiple projects from concept to final print.
Design Consultant at Big Little Ads
February 1, 2024 - April 1, 2024
Led the design process from concept through final product, collaborated with external suppliers and print vendors to oversee packaging production, and ensured deliverables adhered to brand guidelines and specifications.
Marketing Consultant at Wasoko Ltd
September 1, 2023 - April 1, 2024
Directed end-to-end creative efforts for campaigns and packaging; collaborated with cross-functional teams to align business and marketing goals with high‑quality visual identities and campaigns for major brands such as Hanan Tissues, Bella Tissues, Nut Gold, and Yego; managed digital and print assets, and stakeholder communications.
Creative/Multimedia Designer at Sendy Ltd
January 1, 2022 - September 30, 2023
Directed the end-to-end creative process from concept to final production; designed marketing collateral; produced digital graphics and motion content; ensured visual storytelling across print and digital platforms; collaborated with cross-functional teams and suppliers for packaging and campaigns.
Design Consultant at Alternative Agency Ltd
June 1, 2022 - November 30, 2022
Executed full design processes for client campaigns; designed marketing materials for print and digital; produced promotional graphics and digital collateral; translated complex business information into accessible visual narratives; managed brand consistency and asset libraries.
Creative Designer at VMLCreativeY&R
October 1, 2019 - December 31, 2021
Spearheaded development of creative concepts and design strategies; designed marketing collateral; produced animated content and motion graphics; contributed to pitch visuals and campaigns; collaborated with clients and stakeholders to deliver aligned design solutions.
Graphic Designer at PrinticketAds
March 1, 2017 - October 31, 2019
Developed visual concepts and layouts for print and digital media; designed marketing collateral including posters, brochures, banners; contributed to pitching and key visuals for major campaigns; collaborated with teams to ensure brand consistency and production readiness.
Junior Designer / Intern at Nicelyn Technologies
January 1, 2016 - February 28, 2017
Created visual elements, layouts, logos, and illustrations; assisted in design production for digital and print; participated in brainstorming and development of concepts; supported cross-functional teams and clients during project lifecycles.
Creative Consultant at Wasoko Ltd
September 1, 2023 - April 30, 2024
Supported Wasoko's marketing and outreach by creating visual communications for the company's B2B merchant network across Kenya, Uganda, Tanzania, and Zambia. Produced promotional graphics, product catalogs, and digital collateral; designed one-pagers, pitch decks, and campaign assets translating complex logistics information into clear, accessible visuals; adapted designs across print and digital for multi-channel marketing.
Creative & Multimedia Designer at Sendy Ltd
January 1, 2022 - September 30, 2023
Lead creative and multimedia designer for Sendy, one of East Africa's leading logistics platforms. Conceptualized and launched the Fulfillment Frenzy campaign; steered the creative calendar; designed marketing collateral for print and digital; produced animated social content and motion graphics to drive engagement across platforms.
Creative Designer at VML Y&R (Creative Edge)
October 1, 2019 - December 31, 2021
Part of East Africa's creative team, contributing to campaign development, key visuals, and pitch design for major regional and global brands. Notable work included social media assets and campaigns for Crown Paints Kenya (eco-friendly positioning, seasonal color campaigns), NCBA Loop (digital banking assets, lifestyle partnerships, and cashless campaigns), and building social visual identity while contributing to new business pitches.
Freelance Designer / Consultant at Freelance & Consultancy
January 1, 2016 - Present
Maintained an active freelance practice delivering brand identity, packaging, campaign, and social media work for East Africa and international clients. Notable engagements include Mezza Restaurant (brand identity + social), Vivo East Africa (social assets), World Concern (East Africa collateral), Nivea Pearl & Beauty activation space (3D renders and experiential design), and other brand development and campaign work.

Education

Bachelor in Buiness Administration at MOI UNIVERSITY
January 1, 2017 - April 19, 2026
Graphic Design, Communication & Advertising at BELL TRAINING INSTITUTE
January 1, 2015 - April 19, 2026
Kenya Certificate of Secondary Education at MWER BOYS HIGH SCHOOL
December 1, 2012 - April 19, 2026
Bachelor of Business Administration at Moi University, Kenya
January 1, 2017 - June 25, 2026
Graphic Design, Computer Graphics & Advertising at Bell Training Institute, Nairobi
January 1, 2015 - June 25, 2026
Kenya Certificate of Secondary Education at Mwer Boys High School
January 1, 2012 - June 25, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services, Consumer Goods, Financial Services, Transportation & Logistics, Other
    LG Double Door - Refrigerator Campaign

    Embarking on a journey of freshness with our
    LG Side-by-Side Fridge Campaign, where we showcase not just a refrigerator but a vast, extended landscape of possibilities.

    The extended back reveals the colossal capacity, featuring
    • A lush farm with abundant fresh produce,
    • A serene lake displaying the finest catch of the day
    • A cascading mountain falls showcasing pure, fresh water.
    Elevate your culinary experience with a refrigerator that brings nature’s bounty to your kitchen, promising a world of freshness at your fingertips.