I'm a creative director and brand storyteller who leads with strategy and hands-on execution. I build compelling brand narratives across digital, retail, and experiential channels, translating business goals into cohesive creative direction and delivering high-impact campaigns. I thrive in collaborative environments, guiding multidisciplinary teams to craft visuals and experiences that elevate perception, engagement, and revenue. I enjoy partnering with product, marketing, and leadership to bring products to life through thoughtful storytelling, design systems, and immersive brand experiences. My approach blends strategic planning with hands-on production to drive measurable results while keeping the creative vision cohesive and scalable.…

Robert Lange

I'm a creative director and brand storyteller who leads with strategy and hands-on execution. I build compelling brand narratives across digital, retail, and experiential channels, translating business goals into cohesive creative direction and delivering high-impact campaigns. I thrive in collaborative environments, guiding multidisciplinary teams to craft visuals and experiences that elevate perception, engagement, and revenue. I enjoy partnering with product, marketing, and leadership to bring products to life through thoughtful storytelling, design systems, and immersive brand experiences. My approach blends strategic planning with hands-on production to drive measurable results while keeping the creative vision cohesive and scalable.…

Available to hire

I’m a creative director and brand storyteller who leads with strategy and hands-on execution. I build compelling brand narratives across digital, retail, and experiential channels, translating business goals into cohesive creative direction and delivering high-impact campaigns. I thrive in collaborative environments, guiding multidisciplinary teams to craft visuals and experiences that elevate perception, engagement, and revenue.

I enjoy partnering with product, marketing, and leadership to bring products to life through thoughtful storytelling, design systems, and immersive brand experiences. My approach blends strategic planning with hands-on production to drive measurable results while keeping the creative vision cohesive and scalable.

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Work Experience

Creative Director at Silver Fox Studios
June 1, 2024 - Present
Defined and executed brand identity across all touchpoints; translated business goals into cohesive creative direction; ensured consistency in voice, tone, and visual storytelling. Led integrated marketing campaigns across digital, print, and experiential; directed creative for product launches, promotions, and brand initiatives; collaborated with marketing to align creative with performance goals. Led creation of high-impact visual assets (photography, video, digital content); directed shoots and produced brand imagery to elevate positioning; leveraged in-house capabilities to increase speed and reduce costs. Partnered with product teams to ensure design and storytelling aligned with brand vision; influenced product presentation, packaging, and user experience; helped bring products to life visually in competitive markets. Led and mentored creative teams; built scalable processes and workflows; collaborated with marketing, sales, and leadership to align creative with business goals; s
Director of Marketing at American Bath Group
December 1, 2021 - June 1, 2024
Developed and executed marketing strategies contributing to positioning as a leading bath manufacturer in North America; Led commercialization strategies for new and existing product lines; Directed integration of acquired brands into a unified marketing strategy; Developed and managed annual marketing plans aligned with growth objectives. Oversaw global, multi-brand initiatives across digital, print, and broadcast; produced television advertising and long-form infomercials; led social media strategy and content to expand digital presence and engagement. Led go-to-market for new products, collaborating with product and engineering on design and development. Directed creative production, retail merchandising strategies, and brand storytelling to support sales goals and customer experience.
Director of Marketing at MAAX Spas
June 1, 2004 - June 1, 2024
Defined brand and go-to-market strategy across wellness product lines (IR sauna, spa, recovery); Built brand identity through integrated storytelling, content, and visual direction. Led end-to-end product development for spa and wellness products; Identified market trends in recovery and at-home wellness; Collaborated with engineering and manufacturing to bring differentiated products to market. Built and executed multi-channel marketing programs for 350 retailers in 23 countries; Drove lead generation, conversion, and customer acquisition to strengthen market position. Designed customer journey from awareness to purchase and retention; elevated in-store experience and content; Led cross-functional teams and partnerships; Identified new market opportunities and supported expansion into new verticals.

Education

Bachelor of Fine Arts in Graphic Design at Arizona State University
January 11, 2030 - April 7, 2026

Qualifications

PADI Certified Diver
January 11, 2030 - April 7, 2026

Industry Experience

Media & Entertainment, Retail, Manufacturing, Professional Services, Other