I’m a creative, results-driven designer who specializes in high-impact brand assets, motion graphics, and professional pitch deck design. I combine strong visual communication with technical design skills to deliver polished branding, logos, packaging, and marketing collateral that help clients stand out and succeed.
I’ve worked across roles ranging from contract and in-house graphic design to motion graphic projects, managing end-to-end creative work—concept, design execution, client communication, and project delivery. I’m comfortable collaborating with stakeholders, meeting tight deadlines, and maintaining production quality, from web content upkeep to final deliverables and handoffs.
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Overview
A complete visual identity redesign and brand guidelines project for the Karen Lang’ata District Association (KLDA). The goal was to modernize the association’s visual presence while creating a cohesive, structured framework for all community, civic, and internal communications.
The Challenge
KLDA lacked consistent visual standards across its digital and print touchpoints, leading to fragmented brand representation. They needed a unified, professional identity system that could be easily managed by internal teams and third-party creators.
Key Deliverables
Brand Strategy & Values: Defined mission, vision, tone of voice, and visual pillars tailored to community engagement.
Logo Architecture: Standards for primary and secondary logo variants, clear space rules, and usage guidelines.
Color Palette & Typography: Primary, secondary, and accent color codes paired with clean heading and body type hierarchies.
Graphic Elements: Iconography set, photography direction, and custom graphic assets for social media and official documents.
Brand Style Guide: A comprehensive digital brand guidelines document serving as the single source of truth for the organization.
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