Available to hire
I’m a Chartered Marketer with over 20 years of experience leading B2B and SaaS marketing. I drive measurable revenue growth by aligning strategy, positioning and commercial goals across marketing, sales and product.
I’ve built demand engines, repositioned brands and improved conversion, retention and pipeline through strong collaboration with sales and leadership teams. I helped scale CommuniGator from £5M to £60M turnover and led UK marketing with European strategy; I enjoy shaping go-to-market plans, managing substantial marketing investments and building high-performing teams across regions.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Work Experience
Marketing Director at Spotler
January 1, 2018 - PresentLead the UK marketing function and contribute to European go-to-market strategy across acquisition, engagement and retention. Lead a multi-disciplinary team spanning demand generation, SEO, brand positioning, events, content, lifecycle marketing and analytics, aligning activity with sales, product and leadership. Responsible for campaigns and digital performance, contributing to over 90% of new business through MQL-driven demand generation. Managed investment from £200K to £1M+ with clear ROI reporting.
Head of Marketing at CommuniGator
January 1, 2013 - January 1, 2018Led marketing during a high-growth phase, rebuilt events programme with strong lead flow (25% of attendees became customers), initiated a neuromarketing study informing strategy and thought leadership, implemented Microsoft Dynamics CRM, and launched GatorCon to strengthen advocacy and renewal. Introduced structured marketing automation and nurture programmes to improve lead quality and engagement.
Head of Marketing at Huntswood
January 1, 2009 - January 1, 2013Led marketing strategy and team with a budget of approximately £500K; repositioned brand; developed integrated marketing across digital, partnerships, sponsorships, events and PR; increased website traffic and generated opportunities; delivered a corporate hospitality programme with strong ROI; CRM transformation and cross-channel improvements; hosted charity and brand-building initiatives.
Education
Professional Postgraduate Diploma in Marketing (Master's Level) at Chartered Institute of Marketing
January 11, 2030 - March 20, 2026Chartered Marketer at Chartered Institute of Marketing
January 11, 2030 - March 20, 2026BA (Hons) Sociology and Media Studies at Portsmouth University
January 11, 2030 - March 20, 2026Qualifications
Chartered Marketer
January 11, 2030 - March 20, 2026Professional Postgraduate Diploma in Marketing (Master's Level)
January 11, 2030 - March 20, 2026Industry Experience
Software & Internet, Media & Entertainment, Professional Services, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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