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I'm Simona Lo, a Brooklyn-based art director, designer, and illustrator with a 25+ year track record building brand systems and award-winning campaigns for leading agencies. My work spans agency leadership roles and freelance collaborations with B-Reel, Digitas, MRM/McCann, and Ogilvy, with a focus on social-first campaigns, visual branding, and immersive brand experiences. I love turning complex ideas into elegant, human-centered design—whether crafting a brand's global B2B identity for Mastercard, shaping Samsung CRM assets, or reimagining JennAir's retail presence. I'm comfortable leading multi-disciplinary teams, shooting brand films, and partnering with clients to drive impact across digital, retail, and experiential programs.…I'm Simona Lo, a Brooklyn-based art director, designer, and illustrator with a 25+ year track record building brand systems and award-winning campaigns for leading agencies. My work spans agency leadership roles and freelance collaborations with B-Reel, Digitas, MRM/McCann, and Ogilvy, with a focus on social-first campaigns, visual branding, and immersive brand experiences. I love turning complex ideas into elegant, human-centered design—whether crafting a brand's global B2B identity for Mastercard, shaping Samsung CRM assets, or reimagining JennAir's retail presence. I'm comfortable leading multi-disciplinary teams, shooting brand films, and partnering with clients to drive impact across digital, retail, and experiential programs.

Simona Lo

Creative Director, Art Director, Designer, +3

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I'm Simona Lo, a Brooklyn-based art director, designer, and illustrator with a 25+ year track record building brand systems and award-winning campaigns for leading agencies. My work spans agency leadership roles and freelance collaborations with B-Reel, Digitas, MRM/McCann, and Ogilvy, with a focus on social-first campaigns, visual branding, and immersive brand experiences. I love turning complex ideas into elegant, human-centered design—whether crafting a brand's global B2B identity for Mastercard, shaping Samsung CRM assets, or reimagining JennAir's retail presence. I'm comfortable leading multi-disciplinary teams, shooting brand films, and partnering with clients to drive impact across digital, retail, and experiential programs.…I'm Simona Lo, a Brooklyn-based art director, designer, and illustrator with a 25+ year track record building brand systems and award-winning campaigns for leading agencies. My work spans agency leadership roles and freelance collaborations with B-Reel, Digitas, MRM/McCann, and Ogilvy, with a focus on social-first campaigns, visual branding, and immersive brand experiences. I love turning complex ideas into elegant, human-centered design—whether crafting a brand's global B2B identity for Mastercard, shaping Samsung CRM assets, or reimagining JennAir's retail presence. I'm comfortable leading multi-disciplinary teams, shooting brand films, and partnering with clients to drive impact across digital, retail, and experiential programs.

Available to hire

I’m Simona Lo, a Brooklyn-based art director, designer, and illustrator with a 25+ year track record building brand systems and award-winning campaigns for leading agencies. My work spans agency leadership roles and freelance collaborations with B-Reel, Digitas, MRM/McCann, and Ogilvy, with a focus on social-first campaigns, visual branding, and immersive brand experiences.

I love turning complex ideas into elegant, human-centered design—whether crafting a brand’s global B2B identity for Mastercard, shaping Samsung CRM assets, or reimagining JennAir’s retail presence. I’m comfortable leading multi-disciplinary teams, shooting brand films, and partnering with clients to drive impact across digital, retail, and experiential programs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Editorial Illustration

Intermediate

Book Illustration

Beginner

Language

English

Fluent

Work Experience

Contract Creative Direction, Art Direction and Design at Seriph

January 1, 1999 - Present

Moniker for freelance and contract work across multiple agencies; led creative direction, art direction and design. Recent work includes social campaigns for Reckitt hygiene brands (Air Wick, Finish, Jet Dry, Lysol, Resolve) and design systems for Samsung CRM.

VP, Group Creative Director at Digitas

May 1, 2018 - March 1, 2020

Lead creative for a renewed JennAir brand, disrupting the luxury appliance category. Branded content and storytelling (pillar films, social and product content). National Retail Transformations; re-imagined the retail experience; live in NYC flagship and 4 markets; Owned Social Channels; Experiential, Events and Activations; Trade Show Experiences; Creative Director for new business growth including Audi and American Express.

SVP, Executive Creative Director at Rosetta/SapientRazorfish

February 1, 2016 - February 1, 2017

Oversaw Samsung customer relationship marketing creative work. Loyalty marketing; Customer engagement; B2B; Retail mode experiences; NYC-based creative lead.

Group Creative Director at Ogilvy One Worldwide

June 1, 2015 - February 1, 2016

Integrated creative lead for Aetna; health campaigns; The 11 Initiative focused on smoking cessation; TV commercials; test-market sign-up experiences; collaborated with a digital agency to oversee site experiences; led new business growth.

Creative Director at Ogilvy One Worldwide

August 1, 2011 - June 1, 2015

Creative lead for British Airways Digital / North America; branded content and platforms; campaigns such as A Ticket to Visit Mum, Yourope, The Better Island Vacation; launched Ungrounded thought leadership stunt; CRM and online advertising; led engagement tool for BlackRock; contributed to Forrester WAVE mobile evaluation.

Associate Creative Director at Ogilvy One Worldwide

September 1, 2010 - July 1, 2011

Redesign and re-architecture of DuPont’s global digital presence; led cross-disciplinary teams; produced intuitive user pathways across desktop, tablet and mobile; early platform adoption and digital thinking for major business units.

Senior Art Director at Razorfish

April 1, 2007 - August 1, 2010

Strategic and user experience concepting for Ford dot com; re-imagined Mercedes-Benz US site; Axe home brand launch; redesigned Razorfish corporate site; Terra music; pitch work for Chanel, Gucci and Nextel South America; TIAA-CREFF national contest receiving press from NYT and TIME.

Senior Art Director at Genex

January 1, 2005 - January 1, 2006

Senior Art Director delivering design leadership and creative direction.

Designer/Illustrator at Big Spaceship

January 1, 2005 - July 1, 2005

Designer/Illustrator contributing to a range of digital projects.

Designer/Illustrator at DNA Studio

May 1, 2001 - December 1, 2004

Designer/Illustrator delivering digital design and illustration work.

Art Director at Lead Dog Digital

September 1, 1995 - September 1, 2000

Art direction across digital campaigns and experiences.

Contract Art Direction, Design and Illustration at Seriph

September 1, 1999 - Present

Freelance contract art direction, design and illustration for agencies including B-Reel, Digitas, MRM/McCann and Ogilvy; recent work includes social-first campaigns for Reckitt hygiene brands (Air Wick, Finish, Jet Dry, Lysol and Resolve), visual systems for Samsung CRM Email assets, and branding work for MasterCard's Global B2B Enterprise.

Contract Art Director / Designer / Illustrator at Seriph

September 1, 1999 - Present

Contract art direction, design and illustration for Seriph's clients; designed visual branding for MasterCard’s Global B2B Enterprise; created social-first campaigns for Reckitt hygiene brands including Air Wick, Finish, Jet Dry, Lysol and Resolve; developed visual systems for Samsung CRM assets and contributed to a Campaign Playbook for partner agencies.