I'm Simona Tripaldi, a creative, empathetic, and detail-oriented graphic designer with extensive experience in e-commerce and editorial environments, both in-house and agency-side. I move easily from concept to execution, always seeking the balance between beauty, clarity, and impact.\n\nI translate emotions into form by collaborating with cross-functional teams to ensure visual consistency and alignment with marketing objectives. I’m reliable, independent, and thrive in fast-paced environments, turning ideas into clear, effective visuals.…

Simona Tripaldi

I'm Simona Tripaldi, a creative, empathetic, and detail-oriented graphic designer with extensive experience in e-commerce and editorial environments, both in-house and agency-side. I move easily from concept to execution, always seeking the balance between beauty, clarity, and impact.\n\nI translate emotions into form by collaborating with cross-functional teams to ensure visual consistency and alignment with marketing objectives. I’m reliable, independent, and thrive in fast-paced environments, turning ideas into clear, effective visuals.…

Available to hire

I’m Simona Tripaldi, a creative, empathetic, and detail-oriented graphic designer with extensive experience in e-commerce and editorial environments, both in-house and agency-side. I move easily from concept to execution, always seeking the balance between beauty, clarity, and impact.\n\nI translate emotions into form by collaborating with cross-functional teams to ensure visual consistency and alignment with marketing objectives. I’m reliable, independent, and thrive in fast-paced environments, turning ideas into clear, effective visuals.

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Skills

Experience Level

Language

Italian
Fluent
English
Fluent
French
Fluent
German
Beginner
Spanish; Castilian
Beginner

Work Experience

Senior Visual Designer at Feltrinelli
January 1, 2018 - Present
Develop graphic campaigns and marketing materials for laFeltrinelli.it and IBS.it; collaborate with merchandising to ensure visual outputs align with campaign objectives (books, eBooks, seasonal promotions). Led Maremosso (2021–2024) as visual director for the digital cultural magazine, overseeing layout, visual storytelling, editorial coordination, freelance illustrators, internship, and daily CMS updates to ensure visual consistency.
Senior Graphic & Digital Designer at IBS.it
January 1, 2018 - September 20, 2025
Visual design for IBS.it and Libraccio.it, focusing on digital campaigns: animated banners, landing pages, newsletters across books, music, movies, and games; logos and print assets for bookstores and promotions; designed the IBS Premium loyalty program and branded Happy Card gift card. Led Digital Transformation of IBS.it (2015–2016), redesigning e-commerce templates and transactional emails; contributed to modernizing the brand across digital touchpoints.
Web Art Director at Olà! Brand Portal
January 1, 2010 - September 20, 2025
Art direction of digital advertising campaigns (animated banners, newsletters, landing pages) for clients including Virgilio, McCain, Condé Nast, Sky, Tim, AIRC, La Feltrinelli, Platinum, Fineco, Piaggio.
Web Designer at DGLine
January 1, 2006 - September 20, 2025
Designed advertising banners for Expedia.it and visual updates for client sites.
Graphic Designer at ExpoCts_Gruppo Fiera Milan
January 1, 2005 - September 20, 2025
Designed invitations, catalogues, and branded materials for trade shows.
Graphic Designer at Casa Editrice Automobilia, Milan
January 1, 2004 - September 20, 2025
Magazine layout for Le Grandi Automobili and work on the official website.
Web Designer at Mondadori Editore, Milan
January 1, 2002 - September 20, 2025
Daily website updates (HTML, image editing) for the weekly magazine Panorama.
Graphic Assistant / Stage Web Designer at Centro Metid, Politecnico di Milano
January 1, 2001 - September 20, 2025
Graphic assistant for online university e-learning platforms.
Senior Visual Designer at Feltrinelli
January 1, 2018 - Present
Develop graphic campaigns and marketing materials for laFeltrinelli.it and IBS.it; collaborate daily with merchandising to ensure visual consistency and alignment with campaign objectives for books, eBooks, and seasonal promotions. Project highlight: MAREMOSSO, graphic lead for the digital cultural magazine, overseeing visual direction, layout design, and storytelling; coordinating with editorial team, freelance illustrators, and a design intern, plus daily CMS updates and content production.
Senior Graphic & Digital Designer at IBS.it
December 31, 2018 - September 20, 2025
Visual design for IBS.it and Libraccio.it, focusing on digital campaigns: animated banners, landing pages, newsletters; logos and print assets for bookstores and promotions. Designed the IBS Premium loyalty program and the branded Happy Card gift card. Project highlight: Digital Transformation of IBS.it (2015–2016): redesigned the e-commerce platform with responsive templates and visuals; modernized the brand across all customer touchpoints, including transactional emails and banners.
Web Art Director at Olà! Brand Portal
December 31, 2010 - September 20, 2025
Art direction of digital advertising campaigns in collaboration with copywriters: animated banners, newsletters, and landing pages. Clients included Virgilio, McCain, CondéNast, Sky, Tim, Airc, LaFeltrinelli, Platinum, Fineco, Piaggio.
Web Designer at DGLine
December 31, 2006 - September 20, 2025
Designed advertising banners for Expedia.it and visual updates for client websites.
Graphic Designer at ExpoCts_Gruppo Fiera Milan
December 31, 2005 - September 20, 2025
Designed invitations, catalogues, and branded materials for trade shows.
Graphic Designer at Casa Editrice Automobilia, Milan
December 31, 2004 - September 20, 2025
Magazine layout for Le Grandi Automobili and work on the official website.
Web Designer at Mondadori Editore, Milan
December 31, 2002 - September 20, 2025
Daily website updates (HTML, image editing) for the weekly magazine Panorama.
Stage Web Designer at Centro Metid, Politecnico di Milano
December 31, 2001 - September 20, 2025
Graphic assistant for online university e-learning platforms.
Senior Visual Designer at Feltrinelli
January 1, 2018 - Present
Develop graphic campaigns and marketing materials for laFeltrinelli.it and IBS.it; collaborate daily with merchandising to ensure visual consistency and alignment with campaign objectives (books, eBooks, seasonal promotions). Project highlight: MAREMOSSO (2021–2024) as visual lead, directing visual direction, layout design, and visual storytelling; coordinated editorial team, freelance illustrators, a design intern, and daily CMS/content updates to maintain visual consistency.
Senior Graphic & Digital Designer at IBS.it
January 1, 2018 - September 21, 2025
Visual design for IBS.it and Libraccio.it, creating digital campaigns across books, music, movies, and games; animated banners, landing pages, newsletters; logos and print assets for bookstores and promotions; designed the IBS Premium loyalty program and the Happy Card gift card. Project highlight: Digital Transformation of IBS.it (2015–2016): redesigned IBS.it e-commerce with UX/marketing teams, created responsive templates and visuals, redesigned transactional emails and banner templates, and contributed to modernizing the brand across all touchpoints.
Web Art Director at Olà! Brand Portal
January 1, 2010 - September 21, 2025
Art direction of digital advertising campaigns in collaboration with copywriters: animated banners, newsletters, landing pages. Clients included Virgilio, McCain, CondéNast, Sky, Tim, Airc, LaFeltrinelli, Platinum, Fineco, Piaggio.
Web Designer at DGLine
January 1, 2006 - September 21, 2025
Designed advertising banners for Expedia.it and performed visual updates for clients' websites.
Graphic Designer at ExpoCts_Gruppo Fiera Milan
January 1, 2005 - September 21, 2025
Designed invitations, catalogues, and branded materials for trade shows.
Graphic Designer at Casa Editrice Automobilia, Milan
January 1, 2004 - September 21, 2025
Magazine layout for Le Grandi Automobili and work on the official website.
Web Designer at Mondadori Editore, Milan
January 1, 2002 - September 21, 2025
Daily website updates (HTML, image editing) for the weekly magazine Panorama.
Stage at Centro Metid, Politecnico di Milano
January 1, 2001 - September 21, 2025
Graphic assistant for online university e-learning platforms.

Education

Degree in Design at Politecnico di Milano (Italy)
January 1, 2001 - January 1, 2001
Visual Design at IED Ecole de Design, Toulon (France)
January 1, 1998 - January 1, 1998
High School Diploma - Business and Foreign Languages at ITS Maria Pia, Taranto (Italy)
January 1, 1995 - January 1, 1995
Degree in Design at Politecnico di Milano
January 1, 2001 - January 1, 2001
Visual Design at IED Ecole de Design, Toulon (France)
January 1, 1998 - January 1, 1998
High School Diploma at ITS Maria Pia, Taranto (Italy)
January 1, 1995 - January 1, 1995
Degree in Design at Politecnico di Milano (Italy)
January 11, 2030 - January 1, 2001
Erasmus-Socrates Scholarship Visual Design at IED Ecole de Design, Toulon (France)
January 1, 1998 - January 1, 1998
High School Diploma at ITS Maria Pia, Taranto (Italy)
January 11, 2030 - January 1, 1995

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Media & Entertainment, Software & Internet, Education, Professional Services, Other

Skills

Experience Level