Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Simone Fougère, a content strategist, editor and creative producer based in Auckland, New Zealand. I help brands, founders and creative projects clarify their message and turn it into content people actually connect with. My background spans publishing, music, events, wellness and community-led storytelling. I work across social media strategy, short-form video, copywriting, editorial planning and brand voice, and I’m especially good at spotting what’s not quite landing, what needs refining, and how to bring a project into clearer alignment. I’ve led content, campaigns and community engagement for projects including Discerning Reality, Love Your Pulp! and the Barrier Bulletin, a print newspaper we completely revitalised after acquiring it, reshaping it into a more engaging, community-focused and enjoyable publication. I work independently, collaborate well across time zones, and enjoy turning ideas into structured, compelling content with purpose.…Hi, I’m Simone Fougère, a content strategist, editor and creative producer based in Auckland, New Zealand. I help brands, founders and creative projects clarify their message and turn it into content people actually connect with. My background spans publishing, music, events, wellness and community-led storytelling. I work across social media strategy, short-form video, copywriting, editorial planning and brand voice, and I’m especially good at spotting what’s not quite landing, what needs refining, and how to bring a project into clearer alignment. I’ve led content, campaigns and community engagement for projects including Discerning Reality, Love Your Pulp! and the Barrier Bulletin, a print newspaper we completely revitalised after acquiring it, reshaping it into a more engaging, community-focused and enjoyable publication. I work independently, collaborate well across time zones, and enjoy turning ideas into structured, compelling content with purpose.

Simone Fougère

Social Media Freelancer, Video Editor, Copywriter, +7





Hi, I’m Simone Fougère, a content strategist, editor and creative producer based in Auckland, New Zealand. I help brands, founders and creative projects clarify their message and turn it into content people actually connect with. My background spans publishing, music, events, wellness and community-led storytelling. I work across social media strategy, short-form video, copywriting, editorial planning and brand voice, and I’m especially good at spotting what’s not quite landing, what needs refining, and how to bring a project into clearer alignment. I’ve led content, campaigns and community engagement for projects including Discerning Reality, Love Your Pulp! and the Barrier Bulletin, a print newspaper we completely revitalised after acquiring it, reshaping it into a more engaging, community-focused and enjoyable publication. I work independently, collaborate well across time zones, and enjoy turning ideas into structured, compelling content with purpose.…Hi, I’m Simone Fougère, a content strategist, editor and creative producer based in Auckland, New Zealand. I help brands, founders and creative projects clarify their message and turn it into content people actually connect with. My background spans publishing, music, events, wellness and community-led storytelling. I work across social media strategy, short-form video, copywriting, editorial planning and brand voice, and I’m especially good at spotting what’s not quite landing, what needs refining, and how to bring a project into clearer alignment. I’ve led content, campaigns and community engagement for projects including Discerning Reality, Love Your Pulp! and the Barrier Bulletin, a print newspaper we completely revitalised after acquiring it, reshaping it into a more engaging, community-focused and enjoyable publication. I work independently, collaborate well across time zones, and enjoy turning ideas into structured, compelling content with purpose.

Available to hire

Hi, I’m Simone Fougère, a content strategist, editor and creative producer based in Auckland, New Zealand. I help brands, founders and creative projects clarify their message and turn it into content people actually connect with.

My background spans publishing, music, events, wellness and community-led storytelling. I work across social media strategy, short-form video, copywriting, editorial planning and brand voice, and I’m especially good at spotting what’s not quite landing, what needs refining, and how to bring a project into clearer alignment.

I’ve led content, campaigns and community engagement for projects including Discerning Reality, Love Your Pulp! and the Barrier Bulletin, a print newspaper we completely revitalised after acquiring it, reshaping it into a more engaging, community-focused and enjoyable publication.

I work independently, collaborate well across time zones, and enjoy turning ideas into structured, compelling content with purpose.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

German

Intermediate

Indonesian

Beginner

Japanese

Beginner

Spanish; Castilian

Beginner

Italian

Beginner

Work Experience

Founder & Content Strategist at Discerning Reality

January 1, 2015 - Present

Developed brand positioning and multi-platform social strategy. Designed 30-day content arcs for workshops and digital offerings. Created short-form video content and scripted AI-assisted campaigns. Built launch frameworks and audience engagement funnels. Produced Canva graphics and edited promotional content.

Founder & Social Media Strategist at Love Your Pulp!

January 1, 2015 - Present

Developed brand concept, messaging and visual direction. Designed social content strategy aligned with health-conscious audience. Created short-form video scripts and AI-assisted ad concepts. Designed Canva assets and promotional materials. Built Instagram presence from launch phase.

DJ, Event Producer & Brand Manager at Simone Fougère / It’s A Day Party Thing

January 1, 1999 - Present

Developed and executed social media campaigns for live events. Created short-form video performance clips and promotional reels. Designed branded visual assets in Canva. Managed audience growth and engagement across Instagram and Facebook. Used AI tools to develop scripts, captions and campaign ideas.

Scripted & Edited Cinematic Promotional Reel at Barfoot & Thompson (Property Promo Reel)

December 1, 2025 - Present

Scripted and edited cinematic promotional reel using drone footage. Developed narrative arc to enhance emotional buyer engagement. Coordinated messaging across digital platforms. Used AI tools to support script development and contract analysis.

Inventor, Writer & Author at Living Milk / Love Your Pulp!

January 1, 2010 - Present

Invented the Universal Nut Milk Bag; wrote Love Your Pulp! cookbook (Amazon eBook, Kindle, Softcover). Marketed and sold products online, created recipe content, and promoted healthy lifestyle practices. Writing and editing local community newspaper.

DJ at Self-employed / Simone Fougère

January 1, 1998 - Present

Played house music worldwide on vinyl and CDJs; organized events, festivals, and conscious gatherings.

Event Organiser at Kitchen Party / Cosmic Games / Universal Love Project

January 1, 1998 - Present

Curated private and public gatherings for music, consciousness, and live-streamed events; managed live sound, community engagement, social media and online platforms.

Editor & Co-Owner at Barrier Bulletin

January 1, 2023 - January 1, 2025

Oversaw full production of a 52-year-old community newspaper, including publishing, editing, writing, layout, and distribution. Led advertising sales, marketing, and client relationships, increasing visibility for local businesses. Researched, interviewed, and wrote articles across community, health, environment, and culture. Managed print logistics, recycled-paper production, subscriptions, postal distribution and local deliveries. Modernised the publication with new content streams, improved sustainability, and community-focused storytelling.

Workshop Facilitator / Coach at MYOOS

January 1, 2012 - January 1, 2016

Taught organic skincare creation workshops; empowered participants with practical skills.

Record Label Manager at Kog Transmissions

January 1, 2000 - January 1, 2004

Managed London office for New Zealand’s largest independent record label; logistics for distribution, artist management, promotions and production.

Project & Programme Management at Various

January 1, 1999 - January 1, 2010

Roles in Credit Suisse First Boston, Home Office, Ministry of Justice, Department for Constitutional Affairs, Metropolitan Police, NHS initiatives and consulting. Managed risks, communications, project planning, stakeholder management and implementation across large technology teams and complex programs.

Co-Founder & Mentor at Discerning Reality

January 1, 2016 - Present

Guide high-achievers through writing, articles, sessions, and workshops to reconnect with intuition and embodied vitality. Developed practical tools and strategies integrating somatic intelligence, wellness, and creative problem-solving. 1:1 coaching, workshops and retreats.