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Hi, I’m Simone Fougère, a content strategist, editor and creative producer based in Auckland, New Zealand. I help brands, founders and creative projects clarify their message and turn it into content people actually connect with. My background spans publishing, music, events, wellness and community-led storytelling. I work across social media strategy, short-form video, copywriting, editorial planning and brand voice, and I’m especially good at spotting what’s not quite landing, what needs refining, and how to bring a project into clearer alignment. I’ve led content, campaigns and community engagement for projects including Discerning Reality, Love Your Pulp! and the Barrier Bulletin, a print newspaper we completely revitalised after acquiring it, reshaping it into a more engaging, community-focused and enjoyable publication. I work independently, collaborate well across time zones, and enjoy turning ideas into structured, compelling content with purpose.…Hi, I’m Simone Fougère, a content strategist, editor and creative producer based in Auckland, New Zealand. I help brands, founders and creative projects clarify their message and turn it into content people actually connect with. My background spans publishing, music, events, wellness and community-led storytelling. I work across social media strategy, short-form video, copywriting, editorial planning and brand voice, and I’m especially good at spotting what’s not quite landing, what needs refining, and how to bring a project into clearer alignment. I’ve led content, campaigns and community engagement for projects including Discerning Reality, Love Your Pulp! and the Barrier Bulletin, a print newspaper we completely revitalised after acquiring it, reshaping it into a more engaging, community-focused and enjoyable publication. I work independently, collaborate well across time zones, and enjoy turning ideas into structured, compelling content with purpose.

Simone Fougère

Social Media Freelancer, Video Editor, Copywriter, +7

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Hi, I’m Simone Fougère, a content strategist, editor and creative producer based in Auckland, New Zealand. I help brands, founders and creative projects clarify their message and turn it into content people actually connect with. My background spans publishing, music, events, wellness and community-led storytelling. I work across social media strategy, short-form video, copywriting, editorial planning and brand voice, and I’m especially good at spotting what’s not quite landing, what needs refining, and how to bring a project into clearer alignment. I’ve led content, campaigns and community engagement for projects including Discerning Reality, Love Your Pulp! and the Barrier Bulletin, a print newspaper we completely revitalised after acquiring it, reshaping it into a more engaging, community-focused and enjoyable publication. I work independently, collaborate well across time zones, and enjoy turning ideas into structured, compelling content with purpose.…Hi, I’m Simone Fougère, a content strategist, editor and creative producer based in Auckland, New Zealand. I help brands, founders and creative projects clarify their message and turn it into content people actually connect with. My background spans publishing, music, events, wellness and community-led storytelling. I work across social media strategy, short-form video, copywriting, editorial planning and brand voice, and I’m especially good at spotting what’s not quite landing, what needs refining, and how to bring a project into clearer alignment. I’ve led content, campaigns and community engagement for projects including Discerning Reality, Love Your Pulp! and the Barrier Bulletin, a print newspaper we completely revitalised after acquiring it, reshaping it into a more engaging, community-focused and enjoyable publication. I work independently, collaborate well across time zones, and enjoy turning ideas into structured, compelling content with purpose.

Available to hire

Hi, I’m Simone Fougère, a content strategist, editor and creative producer based in Auckland, New Zealand. I help brands, founders and creative projects clarify their message and turn it into content people actually connect with.

My background spans publishing, music, events, wellness and community-led storytelling. I work across social media strategy, short-form video, copywriting, editorial planning and brand voice, and I’m especially good at spotting what’s not quite landing, what needs refining, and how to bring a project into clearer alignment.

I’ve led content, campaigns and community engagement for projects including Discerning Reality, Love Your Pulp! and the Barrier Bulletin, a print newspaper we completely revitalised after acquiring it, reshaping it into a more engaging, community-focused and enjoyable publication.

I work independently, collaborate well across time zones, and enjoy turning ideas into structured, compelling content with purpose.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

German

Intermediate

Indonesian

Beginner

Japanese

Beginner

Spanish; Castilian

Beginner

Italian

Beginner

Work Experience

Founder & Content Strategist at Discerning Reality

January 1, 2015 - Present

Developed brand positioning and multi-platform social strategy. Designed 30-day content arcs for workshops and digital offerings. Created short-form video content and scripted AI-assisted campaigns. Built launch frameworks and audience engagement funnels. Produced Canva graphics and edited promotional content.

Founder & Social Media Strategist at Love Your Pulp!

January 1, 2015 - Present

Developed brand concept, messaging and visual direction. Designed social content strategy aligned with health-conscious audience. Created short-form video scripts and AI-assisted ad concepts. Designed Canva assets and promotional materials. Built Instagram presence from launch phase.

DJ, Event Producer & Brand Manager at Simone Fougère / It’s A Day Party Thing

January 1, 1999 - Present

Developed and executed social media campaigns for live events. Created short-form video performance clips and promotional reels. Designed branded visual assets in Canva. Managed audience growth and engagement across Instagram and Facebook. Used AI tools to develop scripts, captions and campaign ideas.

Scripted & Edited Cinematic Promotional Reel at Barfoot & Thompson (Property Promo Reel)

December 1, 2025 - Present

Scripted and edited cinematic promotional reel using drone footage. Developed narrative arc to enhance emotional buyer engagement. Coordinated messaging across digital platforms. Used AI tools to support script development and contract analysis.

Inventor, Writer & Author at Living Milk / Love Your Pulp!

January 1, 2010 - Present

Invented the Universal Nut Milk Bag; wrote Love Your Pulp! cookbook (Amazon eBook, Kindle, Softcover). Marketed and sold products online, created recipe content, and promoted healthy lifestyle practices. Writing and editing local community newspaper.

DJ at Self-employed / Simone Fougère

January 1, 1998 - Present

Played house music worldwide on vinyl and CDJs; organized events, festivals, and conscious gatherings.

Event Organiser at Kitchen Party / Cosmic Games / Universal Love Project

January 1, 1998 - Present

Curated private and public gatherings for music, consciousness, and live-streamed events; managed live sound, community engagement, social media and online platforms.

Editor & Co-Owner at Barrier Bulletin

January 1, 2023 - January 1, 2025

Oversaw full production of a 52-year-old community newspaper, including publishing, editing, writing, layout, and distribution. Led advertising sales, marketing, and client relationships, increasing visibility for local businesses. Researched, interviewed, and wrote articles across community, health, environment, and culture. Managed print logistics, recycled-paper production, subscriptions, postal distribution and local deliveries. Modernised the publication with new content streams, improved sustainability, and community-focused storytelling.

Workshop Facilitator / Coach at MYOOS

January 1, 2012 - January 1, 2016

Taught organic skincare creation workshops; empowered participants with practical skills.

Record Label Manager at Kog Transmissions

January 1, 2000 - January 1, 2004

Managed London office for New Zealand’s largest independent record label; logistics for distribution, artist management, promotions and production.

Project & Programme Management at Various

January 1, 1999 - January 1, 2010

Roles in Credit Suisse First Boston, Home Office, Ministry of Justice, Department for Constitutional Affairs, Metropolitan Police, NHS initiatives and consulting. Managed risks, communications, project planning, stakeholder management and implementation across large technology teams and complex programs.

Co-Founder & Mentor at Discerning Reality

January 1, 2016 - Present

Guide high-achievers through writing, articles, sessions, and workshops to reconnect with intuition and embodied vitality. Developed practical tools and strategies integrating somatic intelligence, wellness, and creative problem-solving. 1:1 coaching, workshops and retreats.

Founder / Content & Brand Development at Discerning Reality

January 1, 2015 - Present

Founded a personal brand and platform focused on clarity, confidence, and self-awareness; created content across Facebook, Instagram and TikTok exploring identity, perception, and personal growth; designed offers, messaging, and client pathways for workshops and sessions; built audience connection through authentic, conversational content.

Co-Founder / Publisher at Barrier Bulletin (Community Newspaper)

January 1, 2023 - January 1, 2025

Co-owned and published a long-standing community newspaper; led content direction, writing, editing, and overall tone of publication; balanced informative content with engaging, human storytelling; managed deadlines, contributors, and weekly production flow; increased reader engagement through more relatable and community-focused content.

Content Creator & Brand Development at Love Your Pulp! (Cookbook & Content Brand)

January 1, 2015 - Present

Developed brand, messaging, and content strategy for cookbook and online presence; created short-form video content and social media campaigns; built audience engagement through practical, accessible content; managed digital platforms and product positioning.

Co-founder / Publisher at Love Your Pulp! DJ / Various Projects

January 1, 2015 - Present

Co-founded and published a long-standing community newspaper; Led content direction, writing, editing, and tone; Built audience connection through authentic, conversational content; Created social media content across Facebook, Instagram, and TikTok; Developed events and sessions; Managed deadlines and contributors; Built a personal brand and platform; DJ and music programming for events, fashion shows, and retreats.

Founder & DJ & Events Creator at DJ Simone Fougère / Events & Music Projects International

January 1, 1998 - Present

Long-term house and techno DJ with international experience across events, music, nightlife, community gatherings and brand-led experiences. Created and promoted music events, club nights, private parties and community gatherings. Built audiences through social media, email, word of mouth, visual identity and event storytelling. Developed a strong understanding of atmosphere, audience energy and premium experiences. Managed event promotion, artist communication, scheduling, guest experience and creative direction. Created content for music audiences across Facebook, Instagram, Mixcloud and event platforms. Brings a strong sense of taste, rhythm, emotional tone and audience connection to brand storytelling.

Programme Office Manager / Risk Manager / Project Office Support at Investment Banking, Government & Public Sector Organisations

January 1, 1999 - December 31, 2009

Supported large IT programme delivery across complex, fast-moving environments; collaborated with CEOs, senior stakeholders and cross-functional teams; managed programme documentation, risks, issues and governance; supported planning, coordination and delivery across multiple workstreams; developed organisational and stakeholder management skills and maintained composure under pressure.

Founder & Content Creator at Love Your Pulp

January 1, 2012 - Present

Created and marketed Love Your Pulp, a plant-based recipe book and digital content project focused on reducing waste from homemade nut milk. Wrote and published a recipe book, created social media content, blog content, sales copy, lead magnets and email marketing assets; developed digital funnels including landing pages, lead capture and product pages; tested Google Ads, SEO content, Pinterest and Instagram campaigns; produced educational content around nut milk, food waste and sustainable living; managed digital product delivery.

Publisher, Editor & Content Lead at Barrier Bulletin Aotea / Great Barrier Island

November 1, 2023 - March 31, 2025

Co-owned and published the Barrier Bulletin, a long-running community newspaper. Led content planning, writing, editing, publishing and community engagement; wrote and edited articles on health, events, gardening, local stories and ocean lifestyle; managed advertising, subscriptions and local business communication; fostered a human, community-focused tone; coordinated print production, deadlines and distribution; built trust with readers and businesses.

Property Marketing & Premium Lifestyle Content Creator at Soul Thing / Great Barrier Island Property Campaign

January 1, 2025 - Present

Lead creative content and digital marketing for a high-end off-grid sanctuary property on Great Barrier Island; developed premium lifestyle positioning; created social media content, video edits, captions and storytelling; wrote SEO-focused website and article content; produced investor-facing copy and a vision document; coordinated drone footage and video edits; engaged with potential buyers through social media; balanced practical property details with emotional storytelling for lifestyle and investment motivations.

Freelance Content Strategist, Social Media Manager & Brand Storyteller at Self-employed / Discerning Reality / DJ Simone Fougère

January 1, 2005 - Present

Create and manage content across social media, websites, email, digital campaigns and community platforms for wellness, lifestyle, music, property and personal development projects. Develop social media content strategies across Instagram, Facebook, TikTok and LinkedIn; write captions, web copy, articles, campaign messaging, launch content and email sequences; create and edit short-form video content (Reels, Stories, promotional clips); build brand voices, apply SEO principles; develop lead magnets, landing pages and email automations; monitor content performance and refine messaging; create content for wellness, personal development, health, music, events and premium property audiences.