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I am a results-driven marketing professional currently leading Marketing Export Moto HQ at Pirelli HQ, driving business development and go-to-market initiatives across Nordics, Eastern Europe, and MEAI. I collaborate cross-functionally with Sales, Marketing, Finance, and Supply Chain to align strategies and deliver impactful market insights. I hold an MSc in Business Administration with a major in Innovation Management from SUPSI and a Bachelor's in Economics and Management from Università degli Studi dell'Insubria. I bring a strong commercial mindset, experience in export markets and retail marketing, partnerships, and effective communication and public speaking at executive and field levels.…I am a results-driven marketing professional currently leading Marketing Export Moto HQ at Pirelli HQ, driving business development and go-to-market initiatives across Nordics, Eastern Europe, and MEAI. I collaborate cross-functionally with Sales, Marketing, Finance, and Supply Chain to align strategies and deliver impactful market insights. I hold an MSc in Business Administration with a major in Innovation Management from SUPSI and a Bachelor's in Economics and Management from Università degli Studi dell'Insubria. I bring a strong commercial mindset, experience in export markets and retail marketing, partnerships, and effective communication and public speaking at executive and field levels.

Simone Perrone

Marketing Consultant, Marketing Strategist, Data Analyst, +1

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I am a results-driven marketing professional currently leading Marketing Export Moto HQ at Pirelli HQ, driving business development and go-to-market initiatives across Nordics, Eastern Europe, and MEAI. I collaborate cross-functionally with Sales, Marketing, Finance, and Supply Chain to align strategies and deliver impactful market insights. I hold an MSc in Business Administration with a major in Innovation Management from SUPSI and a Bachelor's in Economics and Management from Università degli Studi dell'Insubria. I bring a strong commercial mindset, experience in export markets and retail marketing, partnerships, and effective communication and public speaking at executive and field levels.…I am a results-driven marketing professional currently leading Marketing Export Moto HQ at Pirelli HQ, driving business development and go-to-market initiatives across Nordics, Eastern Europe, and MEAI. I collaborate cross-functionally with Sales, Marketing, Finance, and Supply Chain to align strategies and deliver impactful market insights. I hold an MSc in Business Administration with a major in Innovation Management from SUPSI and a Bachelor's in Economics and Management from Università degli Studi dell'Insubria. I bring a strong commercial mindset, experience in export markets and retail marketing, partnerships, and effective communication and public speaking at executive and field levels.

Available to hire

I am a results-driven marketing professional currently leading Marketing Export Moto HQ at Pirelli HQ, driving business development and go-to-market initiatives across Nordics, Eastern Europe, and MEAI. I collaborate cross-functionally with Sales, Marketing, Finance, and Supply Chain to align strategies and deliver impactful market insights.

I hold an MSc in Business Administration with a major in Innovation Management from SUPSI and a Bachelor’s in Economics and Management from Università degli Studi dell’Insubria. I bring a strong commercial mindset, experience in export markets and retail marketing, partnerships, and effective communication and public speaking at executive and field levels.

Skills

Copywriting

Product Design

Presentation Design

Experience Level

Copywriting

Intermediate

Product Design

Intermediate

Presentation Design

Intermediate

Language

Italian

Fluent

English

Advanced

Work Experience

Marketing Export Moto HQ – Pirelli HQ at Pirelli HQ

December 1, 2025 - Present

Lead business development and go-to-market initiatives across Export markets (Nordics, Eastern Europe, MEAI). Drive cross-functional alignment with Sales, Marketing, Finance, and Supply Chain. Prepare executive reporting and market analysis on pricing, demand, and sales performance.

Trade Marketing Nordics at Pirelli Tyre Nordics

September 1, 2024 - December 1, 2024

Lead trade and retail marketing strategies to drive sell-out and brand visibility. Manage merchandising, POS execution, sponsorships, and marketing investments. Oversee digital, B2B initiatives and marketing budget control.

Retail Marketplace & Partnership Manager at Pirelli

July 1, 2023 - December 1, 2024

Manage Pirelli’s B2B marketplace for 480+ PoS, covering second- and third-tier brands (50k units in 2023). Oversee supplier integration, platform development (D2D), and end-to-end commercial management (pricing, profitability, sell-out). Develop strategic partnerships and support PoS efficiency projects and ERP implementation.

Retail Business Development Manager at Driver Italia (Pirelli)

October 1, 2021 - July 1, 2023

Manage retail development for 70 franchised PoS in Lombardy. Oversee €400k marketing budget and coordinate centralized and local sell-out initiatives. Drive business planning, reporting, and commercial agreements for second-tier brands.

Project Support – Controlled Retail Driver Europe at Pirelli

January 1, 2021 - October 1, 2021

Support launch and development of retail projects across Europe. Coordinate central marketing initiatives and pilot store projects. Develop performance and efficiency models, reporting, and sustainability initiatives.

Marketing Specialist (Part-time) at Cholley SA

September 1, 2019 - December 1, 2020

Execute B2B and digital marketing strategies and performance analysis. Deliver training and commercial support to international customers.