Simon Schäffeler

Available to hire

I am an online marketing specialist with a strong track record in driving digital growth for Swiss-based teams and agencies.

About

I am an online marketing specialist with a strong track record in driving digital growth for Swiss-based teams and agencies. In my recent role at Randstad Digital Switzerland AG, I led initiatives that redesigned the candidate journey, implemented CRM-aligned marketing programs, and built robust marketing automation workflows to improve conversions and efficiency.

I enjoy cross-functional collaboration with Sales and IT, and I’m passionate about data-driven optimization, A/B testing, and analytics-driven decision making. My experience spans SEA and Paid Social agency collaboration, content management, and marketing automation, and I thrive in fast-moving environments where experimentation and continuous improvement are valued.

  • 11 years' experience
  • Joined January 2026

Languages

  • GermanFluent
  • EnglishAdvanced
  • FrenchBeginner

Industry experience

  • Professional Services
  • Software & Internet
  • Media & Entertainment

More experts in Winterthur, Switzerland

Work experience· 7 roles

Senior Online Marketing Specialist · Randstad Digital Switzerland AGFeb 2022 – Oct 2025 · 3 yrs 9 mos

Led the redesign of the Candidate Journey and drove automation projects; aligned CRM and marketing initiatives with Sales and IT; built and optimized marketing automation workflows (lead nurturing, trigger-based emails); conducted conversion optimization including A/B testing for touchpoints and landing pages; executed targeted campaigns for both candidate markets and B2B segments; developed analytics and reporting; managed agency relations in SEA and Paid Social; budget planning and accountability for Marketing.

Digital Marketing Trainee · Sulzer AGAug 2021 – Feb 2022 · 7 mos

Coordinated and managed content for the company website in collaboration with agencies and local teams; provided recommendations on digital marketing topics; evaluated a DAM software.

Working Student (Total Productive Maintenance) · Heineken GlobalFeb 2019 – Mar 2020 · 1 yr 2 mos

Supported progression in TPM initiatives; built a master data structure; participated in progress meetings; contributed to decision-making and process improvements.

Trainee Project Manager · CDG Beratungen GmbHNov 2017 – Apr 2019 · 1 yr 6 mos
Customer Consultant · NespressoAug 2015 – Aug 2016 · 1 yr 1 mo
Information Technology Apprentice · Schaffhausen Cantonal BankAug 2010 – Aug 2014 · 4 yrs 1 mo
Technical Account Manager · Kreativ Media GmbHAug 2010 – Aug 2014 · 4 yrs 1 mo

Education· 5

Certificate Advanced Studies in Marketing Automation and AI · Zurich University of Applied Sciences, Winterthur2025
Bachelor of Arts in Business Administration, Major Marketing · University of Applied Sciences Graubünden, Chur2017 – 2021
Bachelor of Science in Business Computer Science · Zurich University of Applied Sciences, Winterthur2016 – 2017
Berufsreife / Vocational Maturity · Schaffhausen Vocational Training Center2014 – 2015

Certifications and awards

BEC Higher Certificate2020 – 2026
Certificate Advanced Studies in Marketing Automation and AI2025

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