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I am an online marketing specialist with a strong track record in driving digital growth for Swiss-based teams and agencies. In my recent role at Randstad Digital Switzerland AG, I led initiatives that redesigned the candidate journey, implemented CRM-aligned marketing programs, and built robust marketing automation workflows to improve conversions and efficiency. I enjoy cross-functional collaboration with Sales and IT, and I’m passionate about data-driven optimization, A/B testing, and analytics-driven decision making. My experience spans SEA and Paid Social agency collaboration, content management, and marketing automation, and I thrive in fast-moving environments where experimentation and continuous improvement are valued.…I am an online marketing specialist with a strong track record in driving digital growth for Swiss-based teams and agencies. In my recent role at Randstad Digital Switzerland AG, I led initiatives that redesigned the candidate journey, implemented CRM-aligned marketing programs, and built robust marketing automation workflows to improve conversions and efficiency. I enjoy cross-functional collaboration with Sales and IT, and I’m passionate about data-driven optimization, A/B testing, and analytics-driven decision making. My experience spans SEA and Paid Social agency collaboration, content management, and marketing automation, and I thrive in fast-moving environments where experimentation and continuous improvement are valued.

Simon Schäffeler

Marketing Automation Specialist, Growth Marketer, Product Marketer, +2

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I am an online marketing specialist with a strong track record in driving digital growth for Swiss-based teams and agencies. In my recent role at Randstad Digital Switzerland AG, I led initiatives that redesigned the candidate journey, implemented CRM-aligned marketing programs, and built robust marketing automation workflows to improve conversions and efficiency. I enjoy cross-functional collaboration with Sales and IT, and I’m passionate about data-driven optimization, A/B testing, and analytics-driven decision making. My experience spans SEA and Paid Social agency collaboration, content management, and marketing automation, and I thrive in fast-moving environments where experimentation and continuous improvement are valued.…I am an online marketing specialist with a strong track record in driving digital growth for Swiss-based teams and agencies. In my recent role at Randstad Digital Switzerland AG, I led initiatives that redesigned the candidate journey, implemented CRM-aligned marketing programs, and built robust marketing automation workflows to improve conversions and efficiency. I enjoy cross-functional collaboration with Sales and IT, and I’m passionate about data-driven optimization, A/B testing, and analytics-driven decision making. My experience spans SEA and Paid Social agency collaboration, content management, and marketing automation, and I thrive in fast-moving environments where experimentation and continuous improvement are valued.

Available to hire

I am an online marketing specialist with a strong track record in driving digital growth for Swiss-based teams and agencies. In my recent role at Randstad Digital Switzerland AG, I led initiatives that redesigned the candidate journey, implemented CRM-aligned marketing programs, and built robust marketing automation workflows to improve conversions and efficiency.

I enjoy cross-functional collaboration with Sales and IT, and I’m passionate about data-driven optimization, A/B testing, and analytics-driven decision making. My experience spans SEA and Paid Social agency collaboration, content management, and marketing automation, and I thrive in fast-moving environments where experimentation and continuous improvement are valued.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

German

Fluent

English

Advanced

French

Beginner

Work Experience

Senior Online Marketing Specialist at Randstad Digital Switzerland AG

February 1, 2022 - October 1, 2025

Led the redesign of the Candidate Journey and drove automation projects; aligned CRM and marketing initiatives with Sales and IT; built and optimized marketing automation workflows (lead nurturing, trigger-based emails); conducted conversion optimization including A/B testing for touchpoints and landing pages; executed targeted campaigns for both candidate markets and B2B segments; developed analytics and reporting; managed agency relations in SEA and Paid Social; budget planning and accountability for Marketing.

Digital Marketing Trainee at Sulzer AG

August 1, 2021 - February 1, 2022

Coordinated and managed content for the company website in collaboration with agencies and local teams; provided recommendations on digital marketing topics; evaluated a DAM software.

Working Student (Total Productive Maintenance) at Heineken Global

February 1, 2019 - March 1, 2020

Supported progression in TPM initiatives; built a master data structure; participated in progress meetings; contributed to decision-making and process improvements.

Trainee Project Manager at CDG Beratungen GmbH

November 1, 2017 - April 1, 2019

Planned customer- and internal projects; participated in customer meetings; concept, coordination, and operational implementation of marketing measures; responsible for four mandates.

Customer Consultant at Nespresso

August 1, 2015 - August 1, 2016

Consulted with customers; sold Nespresso coffee machines.

Technical Account Manager at Kreativ Media GmbH

August 1, 2010 - August 1, 2014

Managed client accounts; supported sales and service delivery; coordinated marketing initiatives.

Information Technology Apprentice at Schaffhausen Cantonal Bank

August 1, 2010 - August 1, 2014

IT apprentice focusing on general orientation and hands-on support; installation and support of antivirus software; documentation for users and administrators; project involvement.