Sina Lorin Kadir

Available to hire

Hi, I’m Sina, a social media professional with a strong background in strategy and content creation. I love turning insights into engaging campaigns and leading creative teams to deliver high-impact projects.

About

Hi, I’m Sina, a social media professional with a strong background in strategy and content creation. I love turning insights into engaging campaigns and leading creative teams to deliver high-impact projects. My experience spans social media strategy, content planning, and producing assets- in front of and behind the camera- that drive brand growth and audience engagement.

I bring a blend of creativity, organization, and data-driven thinking to every project. I enjoy shaping storytelling across channels, coordinating shoots, and building productive collaborations with designers, copywriters, and stakeholders to achieve measurable results.

  • 6 years' experience
  • Joined January 2026

Industry experience

  • Media & Entertainment
  • Professional Services
  • Education
  • Consumer Goods

Work experience

Head of Social Media · PMI GmbHSep 2021 – Apr 2024 · 2 yrs 8 mos

Development and analysis of social media strategies; leadership of a 12-person team; drove key campaigns with a €1M revenue in 2023; oversaw content creation, performance tracking, and cross-channel coordination to ensure brand consistency and impact.

Social Media Consultant & Content Creator · FreelanceJan 2020 – Present · 6 yrs 11 mos

Provided social media consulting and content creation for multiple clients; developed content strategies, led video and photo shoots, and produced engaging posts; implemented posting calendars and analytics to optimize reach and engagement.

Education

Master of Arts in Digital Marketing · International School of Management, Köln2019 – 2021

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