I am a results-driven digital marketing specialist with strong hands-on experience in SEO and paid social advertising, delivering measurable growth for service-based and healthcare businesses. My core strength lies in building strategies that connect search visibility, paid campaigns, and business outcomes rather than focusing on traffic alone.
What I’ve Done
I have led end-to-end SEO projects, including on-page optimization, technical SEO, content restructuring, internal linking, keyword research, competitor analysis, and performance reporting. A key project was with Medilabs, a diagnostic chain specializing in pathology and radiology. When I joined, their website had very low visibility and organic traffic. I conducted a full SEO audit, identified high-intent healthcare keywords, and rebuilt nearly 75% of the site content to be user-focused, medically relevant, and search-optimized. I also implemented complete on-page and off-page SEO, indexing fixes, and backlink strategies.
Results achieved within 3 months:
1.49K organic clicks and 23.9K impressions
6.3% CTR, reflecting strong keyword-intent alignment
Average position of 8, with key services ranking on page one
Growth driven by qualified traffic, leading to increased inbound enquiries and appointment-related actions
Alongside SEO, I have managed Meta (Facebook & Instagram) Ads, handling campaign setup, audience targeting, creatives, A/B testing, budget optimization, and performance analysis to drive engagement and conversions. I approach paid campaigns with a strong analytical mindset, ensuring ad spend supports clear conversion goals.
Experience & Tools
I work comfortably with Google Analytics, Meta Business Suite, and leading SEO tools for tracking performance, user behavior, and ROI. I have a solid working understanding of campaign structure, keyword intent, bidding logic, and performance metrics, and I actively apply my SEO and analytics expertise to search-based advertising strategies.
What Makes Me Stand Out
Conversion-focused mindset: I prioritize leads, calls, and appointments over vanity metrics
Strong SEO foundation: Deep understanding of search engine logic and keyword intent
Data-driven execution: Decisions backed by analytics and performance insights
Independent & collaborative: Comfortable owning projects end-to-end while working closely with content and technical teams
Business-oriented approach: Every strategy is aligned with measurable growth and ROI
I am well-suited for a long-term remote freelance role, bringing consistency, accountability, and a strong focus on sustainable digital growth. I’d be happy to discuss how my experience can support your goals in the UAE market and explore the next steps.
Work Experience
Education
Qualifications
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