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Hi! I'm Tan Sin Yuen, a performance-driven Digital Marketing Specialist with over three years of experience managing Google Ads campaigns. I have a strong passion for data storytelling, optimizing ROAS, and developing creative marketing strategies that exceed KPIs. I thrive in dynamic environments and enjoy collaborating across teams to deliver impactful marketing solutions. I love diving into audience research, refining campaign performance, and mentoring team members to help them grow. When I'm not working on marketing projects, I enjoy cultural exploration through travel, creative writing, and engaging in mindful outdoor activities. Let's connect and create something great together!…Hi! I'm Tan Sin Yuen, a performance-driven Digital Marketing Specialist with over three years of experience managing Google Ads campaigns. I have a strong passion for data storytelling, optimizing ROAS, and developing creative marketing strategies that exceed KPIs. I thrive in dynamic environments and enjoy collaborating across teams to deliver impactful marketing solutions. I love diving into audience research, refining campaign performance, and mentoring team members to help them grow. When I'm not working on marketing projects, I enjoy cultural exploration through travel, creative writing, and engaging in mindful outdoor activities. Let's connect and create something great together!

Chloe tan

Marketer, Marketing Strategist, Marketing Analyst, +7

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Hi! I'm Tan Sin Yuen, a performance-driven Digital Marketing Specialist with over three years of experience managing Google Ads campaigns. I have a strong passion for data storytelling, optimizing ROAS, and developing creative marketing strategies that exceed KPIs. I thrive in dynamic environments and enjoy collaborating across teams to deliver impactful marketing solutions. I love diving into audience research, refining campaign performance, and mentoring team members to help them grow. When I'm not working on marketing projects, I enjoy cultural exploration through travel, creative writing, and engaging in mindful outdoor activities. Let's connect and create something great together!…Hi! I'm Tan Sin Yuen, a performance-driven Digital Marketing Specialist with over three years of experience managing Google Ads campaigns. I have a strong passion for data storytelling, optimizing ROAS, and developing creative marketing strategies that exceed KPIs. I thrive in dynamic environments and enjoy collaborating across teams to deliver impactful marketing solutions. I love diving into audience research, refining campaign performance, and mentoring team members to help them grow. When I'm not working on marketing projects, I enjoy cultural exploration through travel, creative writing, and engaging in mindful outdoor activities. Let's connect and create something great together!

Available to hire

Hi! I’m Tan Sin Yuen, a performance-driven Digital Marketing Specialist with over three years of experience managing Google Ads campaigns. I have a strong passion for data storytelling, optimizing ROAS, and developing creative marketing strategies that exceed KPIs. I thrive in dynamic environments and enjoy collaborating across teams to deliver impactful marketing solutions.

I love diving into audience research, refining campaign performance, and mentoring team members to help them grow. When I’m not working on marketing projects, I enjoy cultural exploration through travel, creative writing, and engaging in mindful outdoor activities. Let’s connect and create something great together!

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Digital Marketing Specialist at TDCX (MY) Sdn. Bhd

November 30, 2024 - July 22, 2025

Served as Team Subject Matter Expert leading weekly KPI updates and improving team efficiency. Executed and optimized Google Ads campaigns including keyword research, audience segmentation, A/B testing, and bidding strategy. Monitored and analyzed campaign data using GA4 and GTM, providing valuable insights for strategic decision-making. Generated qualified leads through audience research, landing page optimization, and effective targeting. Provided mentorship to new team members and reported to agency partners and clients with quarterly strategy presentations. Awarded 'Top Rising Star' and 'Top Performer' for outstanding achievements.

Marketing at Catalyst Education Sdn Bhd

May 31, 2022 - July 22, 2025

Contributed market insights and research to develop effective marketing strategies and identify new customer segments. Developed and executed tailored sales approaches, driving customer engagement and expanding the client base. Managed content and engagement across Facebook, WhatsApp, Instagram, and website, boosting brand presence and reach. Created visual assets, video content, and compelling ad copy to support promotions and strengthen brand storytelling. Tracked and evaluated campaign performance to refine strategies and improve future marketing effectiveness. Maintained strong client relationships through excellent service and proactive communication, ensuring high satisfaction and loyalty.

Sales and Marketing at KSD Aluminum Glass Works

December 31, 2016 - July 22, 2025

Updated and managed official website and social media to keep content fresh and maintain a consistent online presence. Managed backend product listings and visuals for smooth user experience. Created and edited photo/video content to support marketing campaigns. Communicated with clients and vendors to ensure operational efficiency. Assisted in event planning and contributed ideas during team discussions.

Marketing Exclusive at MAGIC CLOUDS, Taiwan

December 31, 2019 - July 22, 2025

Executed offline and on-ground marketing campaigns, including street activations, university outreach, and local partnerships to boost app downloads and user engagement. Organized pop-up booths and community events, gathering user feedback to improve services. Collaborated with vendors and internal teams for smooth execution of promotions, recruitment drives, and merchant sign-ups. Managed website and social media content, product listings, and visuals to ensure a consistent brand presence. Produced and edited photos and videos to support brand storytelling and local campaigns.