SIQI GUO
Web and digital professional with 6+ years of experience designing, building, and optimizing scalable websites and digital experiences across public sector, academic, and SaaS environments.
About
Web and digital professional with 6+ years of experience designing, building, and optimizing scalable websites and digital experiences across public sector, academic, and SaaS environments. Strong focus on UX, SEO, analytics, and performance optimization, with hands-on CMS management and accessible digital delivery.
Skilled in cross-channel digital marketing (email, landing pages, social, and reporting), multimedia production, and ensuring WCAG/AODA and government web standards. Known for clear communication, attention to detail, and quickly adopting new tools to deliver consistent results.
- 17 years' experience
- Joined June 2025
Skills· 40
Webflow- Web Design
- SEO
HTML5
GA4
Figma
CSS
Adobe Illustrator
WordPress- TYPO3
- On-Page
JavaScript- Adobe After Effects
Drupal
Adobe Photoshop- Email Marketing
Adobe Premiere Pro
Canva
Mailchimp- Looker Studio
UI
Adobe InDesign
Sketch- Sharepoint
- SEO Copywriting
Adobe XD- SEMrush
- Google Ads
- Data Visualization
Instagram
LinkedIn
HubSpot- Off-Page
- Social Media Design
- Google API
- Copywriting
- Leadership
Facebook Ads- Twitter API
- Zapier
Languages
- EnglishFluent
- FrenchAdvanced
- ChineseFluent
Industry experience
- Government
- Education
- Professional Services
- Software & Internet
- Media & Entertainment
- Healthcare
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Work experience· 18 roles
Own and manage the company website in Webflow, designing new page templates and developing/managing CMS collections (blogs, resource articles, testimonials) with WCAG/AODA compliance. Optimize SEO performance (on-page SEO, structure, metadata, content hierarchy, and technical enhancements), supporting 50% traffic growth in 3 months and completing quarterly technical SEO audits. Track performance with Google Analytics 4 and produce monthly KPI reports in Looker Studio; set up event tracking via Google Tag Manager for actions like form submissions and clicks. Run email and landing page campaigns in Mailchimp with segmentation, automation workflows, form setup, and performance tracking. Create social content and visuals for LinkedIn, Facebook, and Instagram.
Owned and managed the company website in Webflow. Designed new page templates and developed/managing CMS collections (blogs, resource articles, testimonials) with AODA/WCAG compliance. Improved SEO performance through on-page SEO, website structure, metadata, content hierarchy, and technical enhancements, driving ~50% traffic growth in 3 months. Conducted quarterly technical SEO audits. Tracked performance in GA4 with monthly KPI reporting in Looker Studio and implemented event tracking via Google Tag Manager (e.g., form submissions, clicks). Ran Mailchimp email and landing page campaigns with segmentation, automations, form setup, and performance tracking. Created social content and visuals for LinkedIn, Facebook, and Instagram.
Built and maintained the company website in Webflow CMS, including adding blog section, testimonials, resources pages; ensured accessibility, security, and high performance. Optimized site performance through audits, fixed SEO and technical issues; set up GA4/GTM event tracking and built GA4 Explore reports to analyze user behavior, visualize paths, identify drop-offs, and improve conversions. Produced and published posts with visuals and videos on LinkedIn/Facebook/Instagram using Canva, and created marketing emails in Mailchimp.
Education· 24
Certifications and awards· 26
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