Social Media Scheduling & Content Coordination for a Lifestyle Brand

A lifestyle brand with a growing Instagram and Facebook following needed help planning, scheduling, and posting content consistently. Their team struggled to maintain a regular posting schedule while managing other business priorities.

Objectives:
• Plan a 30-day social media calendar.
• Ensure posts went out consistently without manual daily intervention.
• Coordinate with designers and copywriters for content delivery.

Actions Taken:
1. Content Calendar: Built a monthly posting plan in Google Sheets, including captions, hashtags, and image references.
2. Scheduling Tools: Set up Buffer to automate posting to Instagram and Facebook at optimal times.
3. Team Coordination: Created a shared Google Drive folder for content assets with clear naming conventions.
4. Engagement Monitoring: Tracked engagement metrics weekly to identify high-performing post types.
5. Optimization: Adjusted posting schedule based on audience insights to increase reach.

Results:
• Achieved 100% posting consistency for 3 consecutive months.
• Increased average engagement rate by 25%.
• Freed the client from daily posting tasks, allowing more time for brand partnerships.

Tools Used: Buffer, Google Sheets, Google Drive, Meta Business Suite.