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I am Michael Sirr Lassiter, a fashion-forward brand storyteller and student at FIT, exploring brand strategy, communications, and creative campaign development. I lead and collaborate on student-driven projects that fuse fashion, media, education, and cultural storytelling. As founder of Euro American LEGA-Z, VP of the FIT Dance Company, and independent fashion journalist, I’m driven by identity, representation, and community impact. I blend performance, journalism, and design to amplify diverse voices and push creative boundaries.…I am Michael Sirr Lassiter, a fashion-forward brand storyteller and student at FIT, exploring brand strategy, communications, and creative campaign development. I lead and collaborate on student-driven projects that fuse fashion, media, education, and cultural storytelling. As founder of Euro American LEGA-Z, VP of the FIT Dance Company, and independent fashion journalist, I’m driven by identity, representation, and community impact. I blend performance, journalism, and design to amplify diverse voices and push creative boundaries.

Michael Sirr Lassiter

Creative Director, Brand Designer, Photographer, +2

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I am Michael Sirr Lassiter, a fashion-forward brand storyteller and student at FIT, exploring brand strategy, communications, and creative campaign development. I lead and collaborate on student-driven projects that fuse fashion, media, education, and cultural storytelling. As founder of Euro American LEGA-Z, VP of the FIT Dance Company, and independent fashion journalist, I’m driven by identity, representation, and community impact. I blend performance, journalism, and design to amplify diverse voices and push creative boundaries.…I am Michael Sirr Lassiter, a fashion-forward brand storyteller and student at FIT, exploring brand strategy, communications, and creative campaign development. I lead and collaborate on student-driven projects that fuse fashion, media, education, and cultural storytelling. As founder of Euro American LEGA-Z, VP of the FIT Dance Company, and independent fashion journalist, I’m driven by identity, representation, and community impact. I blend performance, journalism, and design to amplify diverse voices and push creative boundaries.

Available to hire

I am Michael Sirr Lassiter, a fashion-forward brand storyteller and student at FIT, exploring brand strategy, communications, and creative campaign development. I lead and collaborate on student-driven projects that fuse fashion, media, education, and cultural storytelling.

As founder of Euro American LEGA-Z, VP of the FIT Dance Company, and independent fashion journalist, I’m driven by identity, representation, and community impact. I blend performance, journalism, and design to amplify diverse voices and push creative boundaries.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Founder & Creative Director at Euro American LEGA -Z

January 1, 2025 - Present

Student-driven creative initiative exploring intersections of fashion, media, education, and cultural storytelling. Lead collaborative projects with student designers, creatives, and performers to amplify emerging voices. Develop brand messaging and campaign concepts that center identity, representation, and community engagement. Manage outreach and coordination for creative productions, strengthening leadership and organizational skills.

Vice President at FIT Dance Company, Fashion Institute of Technology

January 1, 2025 - Present

Support executive leadership in organizing and managing a student-led dance organization; coordinate rehearsals, performances, and internal communications across members; foster an inclusive and collaborative environment that encourages creative expression and community building; assist in planning events and performances; contribute to organizational decision-making, strategy, and member development.

Performer, Creator, Tastemaker & Innovator at Independent (TikTok & Instagram)

January 1, 2024 - Present

Produce content exploring identity, culture, and self-expression through fashion and on-camera performance; creation of viral videos; development of interview-based concepts that highlight diverse perspectives; contribute to shaping digital culture with a recognizable creative voice through trend-aware, personality-driven media; approach content creation as both a creative and communicative practice.

Field Organizer / Civic Engagement at Common Cause

January 1, 2023 - January 1, 2025

Led direct outreach initiatives to promote voter awareness and participation; facilitated conversations across diverse populations; strengthened interpersonal and persuasive communication skills; contributed to efforts aimed at increasing civic participation and community involvement.

Student Philanthropy Committee Member at Fashion Institute of Technology Foundation

January 1, 2026 - Present

Selected student leader supporting philanthropic campaigns, alumni engagement, and campus-wide programming; ambassador for Giving Day and major institutional initiatives.

Giving Day Ambassador at Fashion Institute of Technology

January 1, 2026 - Present

Supported FIT’s annual Giving Day fundraising campaign, promoting student and community participation; engaged peers through outreach and communication to increase awareness of philanthropic initiatives; leveraged communication and content strategies to drive awareness and participation among peers; participated in a large-scale institutional campaign, gaining insight into fundraising, donor engagement, and campaign strategy.

Independent Fashion Journalist at Independent

January 1, 2025 - Present

Cover fashion events and street style, including New York Fashion Week (NYFW) and Copenhagen Fashion Week (CPHFW); document and analyze emerging trends, designer work, and attendee styling through photojournalism and written commentary; conduct interviews and capture on-the-ground perspectives from creatives, attendees, and emerging talent; produce content that highlights fashion as a form of cultural expression and identity.

Performer & Creative, Mx. FIT Drag Pageant at Fashion Institute of Technology

January 1, 2025 - Present

Conceptualized and executed a performance combining fashion styling, character development, and live presentation; showcased originality and creative direction through costume, movement, and narrative; contributed to a visually and culturally impactful event within the FIT community; utilized performance as a medium for storytelling and artistic expression.