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Based in Los Angeles, CA, Siya Rajan is the first in her family to earn a Master’s degree in Business Administration focusing on marketing. She is passionate about writing and storytelling, bringing over 10 years of diverse experience across content strategy, SEO, trend monitoring, social media, and copywriting. Siya has crafted compelling content for various platforms, including marketing campaigns, press releases, packaging, brochures, product descriptions, video scripts, and blogs. Her versatile skill set spans hosting video segments to developing data-driven digital strategies.…Based in Los Angeles, CA, Siya Rajan is the first in her family to earn a Master’s degree in Business Administration focusing on marketing. She is passionate about writing and storytelling, bringing over 10 years of diverse experience across content strategy, SEO, trend monitoring, social media, and copywriting. Siya has crafted compelling content for various platforms, including marketing campaigns, press releases, packaging, brochures, product descriptions, video scripts, and blogs. Her versatile skill set spans hosting video segments to developing data-driven digital strategies.

Siya Rajan

Marketing Strategist, Content Creator, Social Media Manager, +2

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Based in Los Angeles, CA, Siya Rajan is the first in her family to earn a Master’s degree in Business Administration focusing on marketing. She is passionate about writing and storytelling, bringing over 10 years of diverse experience across content strategy, SEO, trend monitoring, social media, and copywriting. Siya has crafted compelling content for various platforms, including marketing campaigns, press releases, packaging, brochures, product descriptions, video scripts, and blogs. Her versatile skill set spans hosting video segments to developing data-driven digital strategies.…Based in Los Angeles, CA, Siya Rajan is the first in her family to earn a Master’s degree in Business Administration focusing on marketing. She is passionate about writing and storytelling, bringing over 10 years of diverse experience across content strategy, SEO, trend monitoring, social media, and copywriting. Siya has crafted compelling content for various platforms, including marketing campaigns, press releases, packaging, brochures, product descriptions, video scripts, and blogs. Her versatile skill set spans hosting video segments to developing data-driven digital strategies.

Available to hire

Based in Los Angeles, CA, Siya Rajan is the first in her family to earn a Master’s degree in Business Administration focusing on marketing. She is passionate about writing and storytelling, bringing over 10 years of diverse experience across content strategy, SEO, trend monitoring, social media, and copywriting.
Siya has crafted compelling content for various platforms, including marketing campaigns, press releases, packaging, brochures, product descriptions, video scripts, and blogs. Her versatile skill set spans hosting video segments to developing data-driven digital strategies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Hindi

Fluent

Arabic

Advanced

Work Experience

Co-founder and Marketing Strategist at Beauhaven

August 1, 2025 - October 31, 2025

Co-founded Beauhaven, shaping a modern lifestyle brand rooted in aesthetic design, cozy living, and intentional storytelling. Developed and executed a social media strategy that organically grew the brand’s presence across Instagram. Curated trend-forward campaigns and seasonal content that elevated Beauhaven’s digital identity and inspired audience connection.

Social Media Strategist / Content Creator at The Candidly (Contract)

October 1, 2025 - October 1, 2025

Oversaw daily publishing and community management across Instagram, Facebook, and web platforms, driving a 25% increase in engagement. Produced and distributed weekly newsletters and marketing stories to a subscriber base of 7k, achieving open rates 5–10% above benchmarks and boosting CTR through strategic copy and content alignment. Launched reporting processes for Instagram, Pinterest, and email campaigns, delivering weekly performance insights that informed content strategy and contributed to consistent month-over-month follower growth. Captured and edited multimedia content (reels, stories, Pinterest graphics), contributing to a 20% increase in cross-platform impressions while maintaining brand consistency across visual and written assets.

Content and Social Media Specialist at Roth Staffing Companies

January 1, 2025 - October 31, 2025

Led the development and execution of multi-channel content strategies (blog, social, email, PR), driving a 15% increase in engagement. Produced and managed weekly TikToks and content calendars, growing follower count by 40% in 6 months. Implemented an SEO-focused blog strategy that increased organic traffic by 30% YoY. Wrote compelling copy for email campaigns, newsletters, eBooks, and sales materials, helping boost email open rates by 20% and CTR by 12%.

Content Writer at Self-Employed / Siya Rajan

March 1, 2021 - October 31, 2025

Created 100+ pieces of content annually across blogs, newsletters, social, and internal communications. Produced Instagram Reels and TikToks, contributing to a 25% increase in social engagement. Collaborated with SMEs to publish timely, research-driven articles, increasing readership by 35%.

Director of Marketing at Trvl Porter

March 1, 2021 - March 1, 2021

Led all content creation and platform management, analyzing performance metrics to optimize strategy. Launched segmented email campaigns that improved CTR by 25%. Developed keyword-rich blog and web content that boosted SEO traffic by 40%. Executed targeted brand campaigns and influencer partnerships, increasing reach and engagement by 30%.

Copy Editor & Proofreader at John Paul Mitchell Systems

April 1, 2020 - April 1, 2020

Edited and approved product and marketing copy across 10+ global product lines. Ensured brand consistency and launch-readiness across all materials. Supported product development by contributing research and brainstorming for new launches.

Digital Content Editor at Essel Group

October 1, 2018 - October 1, 2018

Managed digital content for ZLiving.com, focusing on fitness, wellness, and travel verticals. Published over 300+ SEO-optimized articles, consistently ranking among the top-performing pieces. Edited and rewrote scripts for The Teal Mango short-form video content. Served as on-camera entertainment host for The Teal Mango’s Facebook videos, delivering Bollywood and Hollywood news segments with thousands of views and high engagement.

Features Writer at Dubaiweek.ae

January 1, 2017 - January 1, 2017

Wrote and published lifestyle, fitness, food, and pop culture features for one of Dubai’s leading digital magazines. Interviewed executive leadership at major entertainment and lifestyle companies during exclusive press conferences and industry events. Hosted and scripted 60-second 'Things to Do in Dubai' video segments, blending editorial insight with on-camera presentation skills.