Available to hire
I’m a multilingual Digital Storyteller rooted in the Global South. I help purpose-driven movements shape narratives that build trust, foster belonging, and catalyze change—one post, conversation, and shared story at a time. I blend strategic clarity with deep emotional fluency to co-create online ecosystems that feel human, honest, and alive. I enjoy making people feel included, seen, and heard.
Experience Level
Language
Arabic
Fluent
French
Fluent
English
Fluent
Spanish; Castilian
Intermediate
Italian
Beginner
Work Experience
Social Media Strategist at Bright Ventures
January 1, 2025 - June 7, 2024Lead social media strategy and narrative development for a US-based conscious capital firm. Collaborated with CEO and Head of Growth to shape digital presence, translate ethos into storytelling, and grow engaged LinkedIn and Instagram communities. Developed a narrative strategy revolving around human potentiel, conscious capital, and an inclusive economy, increasing engagement by 30% in 3 months. Created post frameworks, visual carousels, and videos aligned with the team's healing, visionary tone. Managed content calendar in coordination with Communications team. Worked in a self-managed, trust-based culture to co-create and execute social media campaigns.
Social Media Manager at AfricaNenda
January 1, 2024 - December 31, 2024Worked closely with the Director of Communications to shape messaging on social media, manage Community of Practice with 150+ members on LinkedIn, and build digital engagement for a Pan-African nonprofit focused on accelerating financial inclusion through inclusive payment systems. Improved engagement by 20% through content strategy for annual report launch, increased traffic on website, resources, and event attendance by addressing core audience pain points. Managed content calendar and published timely on appropriate channels.
Communications Consultant – Digital Storyteller at Independent
January 1, 2020 - December 31, 2024Helped social impact founders, collectives, and organizations in developing narratives blending emotional resonance and pragmatism to build and engage communities. Created a social media community of 10k+ followers for a sustainable restaurant locator app using video trends. Participated in responding to inquiries for a Tunisian DIY electronic festival. Developed and executed influencer campaigns reaching over 100k people.
Education
Bachelor in Business Administration at Concordia University, Montréal-MSB, Tunis
January 1, 2015 - December 31, 2019Masters in Communications at EADA Business School, Barcelona
January 1, 2020 - December 31, 2021Qualifications
Industry Experience
Non-Profit Organization, Financial Services, Media & Entertainment, Professional Services, Software & Internet
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