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I’m Sarah Powell, a Creative Director with 18 years of experience leading design and brand strategy for global beauty and lifestyle brands. I build and mentor high‑performing creative teams, guiding work from concept through production across brand identity, campaigns, digital, retail, packaging, and photo art direction. I translate business objectives into bold visual narratives that elevate brand equity and foster consumer loyalty. I thrive in fast‑paced, collaborative environments, partnering with marketing, product development, and sales to align creative strategy with commercial goals and deliver cohesive, culturally relevant brand storytelling.…I’m Sarah Powell, a Creative Director with 18 years of experience leading design and brand strategy for global beauty and lifestyle brands. I build and mentor high‑performing creative teams, guiding work from concept through production across brand identity, campaigns, digital, retail, packaging, and photo art direction. I translate business objectives into bold visual narratives that elevate brand equity and foster consumer loyalty. I thrive in fast‑paced, collaborative environments, partnering with marketing, product development, and sales to align creative strategy with commercial goals and deliver cohesive, culturally relevant brand storytelling.

Sarah Powell

Creative Director, Brand Designer, Designer, +2

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I’m Sarah Powell, a Creative Director with 18 years of experience leading design and brand strategy for global beauty and lifestyle brands. I build and mentor high‑performing creative teams, guiding work from concept through production across brand identity, campaigns, digital, retail, packaging, and photo art direction. I translate business objectives into bold visual narratives that elevate brand equity and foster consumer loyalty. I thrive in fast‑paced, collaborative environments, partnering with marketing, product development, and sales to align creative strategy with commercial goals and deliver cohesive, culturally relevant brand storytelling.…I’m Sarah Powell, a Creative Director with 18 years of experience leading design and brand strategy for global beauty and lifestyle brands. I build and mentor high‑performing creative teams, guiding work from concept through production across brand identity, campaigns, digital, retail, packaging, and photo art direction. I translate business objectives into bold visual narratives that elevate brand equity and foster consumer loyalty. I thrive in fast‑paced, collaborative environments, partnering with marketing, product development, and sales to align creative strategy with commercial goals and deliver cohesive, culturally relevant brand storytelling.

Available to hire

I’m Sarah Powell, a Creative Director with 18 years of experience leading design and brand strategy for global beauty and lifestyle brands. I build and mentor high‑performing creative teams, guiding work from concept through production across brand identity, campaigns, digital, retail, packaging, and photo art direction.

I translate business objectives into bold visual narratives that elevate brand equity and foster consumer loyalty. I thrive in fast‑paced, collaborative environments, partnering with marketing, product development, and sales to align creative strategy with commercial goals and deliver cohesive, culturally relevant brand storytelling.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Creative Director at Bio Ionic | Wet Brush | Goody | Ouidad, Beauty by Imagination

January 1, 2024 - January 1, 2026

Built and scaled the in-house creative team of 13 from the ground up, establishing design processes and brand systems across four distinct beauty brands; Directed and motivated 360° creative and production teams, fostering a culture of collaboration, growth, and design excellence; Owned visual direction across all consumer touch points: packaging, e-commerce, social, paid media, retail, and campaign photography; Partnered with brand marketing, product development, and sales to align creative strategy with business objectives

Senior Design Manager at Kendra Scott Jewelry

January 1, 2022 - January 1, 2024

Managed a cross-functional design team responsible for brand creative across digital, social, and campaign channels; Developed and maintained brand guidelines ensuring consistency across all consumer-facing touch points; Led art direction for seasonal campaigns and product launches, collaborating with marketing, e-commerce, and visual merchandising

Design Director at Nutrafol Haircare

January 1, 2021 - January 1, 2022

Drove brand elevation for a high-growth DTC brand through refined visual identity, digital design, and social creative strategy; Established scalable design processes and brand systems to support rapid company growth; Scaled the in-house creative team of 7, establishing design processes and brand systems within a new organization

Design Director at Origins, Estée Lauder

January 1, 2018 - January 1, 2021

Directed global creative output for Origins, partnering with regional teams to ensure brand relevance across international markets; Led digital and social design direction for new product launches, seasonal campaigns, and gift with purchase programs; Managed relationships with internal stakeholders and external agencies to deliver cohesive brand storytelling

Creative Consultant at Beauty, Skincare, Lifestyle (OPI, Shiseido, Bare Minerals, Douglas Elliman, Effy)

January 1, 2016 - January 1, 2018

Provided creative direction and brand strategy consulting across multiple beauty and lifestyle clients in LA and NYC

Senior Art Director at Tatcha Skincare

January 1, 2015 - January 1, 2016

Led art direction for luxury skincare brand, including photo shoots, packaging, and digital brand expression; Built a small internal design team from the ground up

Senior Art Director at Murad

January 1, 2014 - January 1, 2015

Art directed brand campaigns and product launches across digital, retail, free standing stores, subscription, and packaging; Managed and mentored a design team of 11 across all creative touch points; Partnered cross-functionally to provide consistent brand design direction

Associate Design Director at Clinique, Estée Lauder

January 1, 2006 - January 1, 2014

Rose through design ranks from Visual Merchandising Designer to Associate Design Director over nine years at Clinique; Directed design across seasonal and new launch campaigns, packaging, and retail, contributing to Clinique's global brand consistency and market leadership