Social Media Manager at StretchHit App

Developed and executed a comprehensive content calendar and social media strategy across Facebook, Instagram, YouTube, Twitter, Threads, and TikTok. Created visually appealing, brand-aligned posts; produced 2 blog articles, 3 graphic posts, and weekly videos. Monitored comments and messages, responding promptly to foster positive community engagement. Collaborated with cross-functional teams to align social media with marketing and product objectives. Drove follower growth and engagement through data-driven optimization; supported CEO in establishing a new customer support function and managed marketing budgets ($1,000–$5,000 per campaign).

Head of Digital Marketing at Gold Palm Consulting

Directed brand strategy and execution across digital and print for over five clients. Led a team of 11 designers and copywriters to create engaging marketing materials. Conducted market research to identify key customer segments and developed tailored marketing initiatives. Managed budgets ranging from $1,000 to $5,000 for campaigns and programs. Oversaw design and content creation for more than five company websites and email newsletters. Collaborated with CEO to establish a new customer support department.

Social Media Manager at We Lend LLC

Spearheaded social media lead generation and community management, contributing over 25% of the business's revenue through social media efforts. Trained 6 new team members for scalable social media campaigns. Supported the marketing team in executing campaigns and initiatives. Conducted market research to analyze customer behavior and preferences. Oversaw marketing metrics and ROI, and managed paid campaigns across multiple channels. Coordinated design and content creation for multiple company websites and email newsletters.