Freelance Copywriter, Editor, and Content Strategist at Skonberg Creative

Freelance copywriter, editor, and content strategist providing general proofreading, brand voice editing, and content editing for clients. Create copy for multiple channels and platforms, ensuring alignment with client brand voice and style guides. Advise on content, marketing, and communications strategies to support client goals.

Senior Marketing Communications Writer at Elevance Health

Ensure pre-sale communications meet Brand Voice standards; write pre-sale advertising, sales materials, direct mail, flyers, and other collateral for the individual market; create executive summaries and other collateral for large group sales; collaborate with internal teams to ensure accuracy and compliance; serve as SME and write blog entries for employer benefits blog.

Senior Communications Specialist at BlueCross BlueShield of Tennessee

Wrote and edited Medicare member-facing communications ensuring Brand Voice adherence; produced member experience, advertising, sales, and other content; collaborated with teams to ensure requests meet enterprise goals while adhering to UX principles; coordinated with subject matter experts to ensure accuracy and compliance; led Brand Voice for the Medicare line of business.

Communications Specialist at BlueCross BlueShield of Tennessee

Managed multiple projects and tasks while managing client expectations; edited materials for accuracy and Brand Voice adherence; liaised with cross-functional departments to develop member materials.

Vice President of Communications at Girl Scout Council of the Southern Appalachians

Established and executed organizational internal and external communication strategies to support established business outcomes; collaborated with the philanthropy department to plan and implement a diverse development strategy; helped create and develop a successful philanthropy model, fundraising events/programming and messaging for events, and led branding, design, copy, and collateral creation; acted as external PR contact; engaged with the Chattanooga market to boost brand understanding, philanthropic giving, and membership.

Director of Marketing at Girl Scout Council of the Southern Appalachians

Realigned and led the marketing team to drive growth across all sectors of the organization; coordinated with media and paid agencies; provided strategic oversight and creative coaching with accountability for marketing and branding across channels; established digital marketing campaigns that have since been unitized by GSUSA and other councils; collaborated with executives to ensure strategies align with company objectives.

Marketing Coordinator at Girl Scout Council of the Southern Appalachians

Generated customized content for all marketing and communications efforts; advised on strategies to meet organizational goals.

Community Development Manager at Girl Scout Council of the Southern Appalachians

Encouraged membership growth in assigned territory; acted as face of the organization for local media appearances; established sustainable community partnerships with local and national businesses; planned, managed, and ensured success of fundraising, friend-raising, and various events; worked with media and paid agencies.

Publisher and Marketing Communications Manager at True North Custom Media

Established, implemented, and monitored all company marketing operations processes; created and managed internal and external communications in support of new business, development, and public relations; aided clients in achieving strategic marketing goals by aligning products with their initiatives; ensured revenue goals were met and strengthened relationships with the company's highest grossing client.