Hi, I’m Skyla Shears, a Strategic Social Media Manager and founder of SSDM. I help tech, beauty, wellness, and entertainment brands grow through data-driven content, multi-channel campaigns, and UX-informed storytelling. I blend creative content with analytics to scale brand awareness, improve ROI, and turn engagement into measurable growth. I also bring UX design insight and community management to craft high-converting campaigns. I’m passionate about building authentic brand voices, designing high-impact content strategies, and collaborating with remote teams to drive results while keeping the user at the center of every decision.

Skyla Shears

Hi, I’m Skyla Shears, a Strategic Social Media Manager and founder of SSDM. I help tech, beauty, wellness, and entertainment brands grow through data-driven content, multi-channel campaigns, and UX-informed storytelling. I blend creative content with analytics to scale brand awareness, improve ROI, and turn engagement into measurable growth. I also bring UX design insight and community management to craft high-converting campaigns. I’m passionate about building authentic brand voices, designing high-impact content strategies, and collaborating with remote teams to drive results while keeping the user at the center of every decision.

Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Work Experience

Digital Marketing / Founder & Social Media Strategist at Skyla Shears Digital
February 1, 2024 - Present
Led multi-channel strategy and content execution for eCommerce and SaaS brands, increasing organic engagement by up to 300% within 60 days. Developed custom brand voice and content pillars, resulting in 15%+ CTR on social ads. Launched email and SMS campaigns with 25–40% open rates and 8–12% conversion rates. Scaled paid ad ROAS to 3.5x within 30 days through funnel optimization. Managed creatives, copy, analytics, and client communication in a fast-paced environment.
Social Media & Content Manager at Curls for Queens
June 1, 2023 - July 31, 2023
Rebranded social platforms and implemented a short-form video strategy that boosted profile visits by 120%. Supported product launch campaigns that contributed to revenue growth and improved audience engagement.
Freelance UX & Social Media Consultant at G {Code} & Perfectly Ambitious
April 1, 2023 - June 30, 2023
Conducted UX audits and advised on social content strategies informed by user behavior. Designed engaging, on-brand social content and optimized digital flows to increase conversions and user satisfaction.
Freelance UX & Social Media Consultant at G {Code} & Perfectly Ambitious
September 1, 2022 - November 30, 2022
Conducted UX audits and advised on social content strategies informed by user behavior. Designed engaging, on-brand social content and optimized digital flows to increase conversions and user satisfaction.
Social Media Marketing Intern at International Institute of Digital Marketing
February 1, 2023 - April 30, 2023
Managed content calendars and multi-channel social campaigns. Improved SEO rankings and webinar attendance through strategic digital outreach and scheduling. Maintained consistent branding across platforms.
Freelance Content Creator at Sweet High Media
September 1, 2022 - November 30, 2022
Created short-form video content tailored to Gen Z audiences in music. Partnered with influencers & musical artists to amplify reach and ensure content aligned with brand tone and cultural trends.
Trust & Safety + Community Specialist at Lionbridge, Appen, Activus, Coda
January 1, 2014 - September 30, 2023
Maintained platform safety and integrity through moderation, policy enforcement, and community management. Investigated and resolved user issues, contributing to improved brand trust and operational excellence.

Education

Bachelor’s in Marketing at Western Governors University
January 11, 2030 - January 1, 2029
Bachelor’s in Business Marketing at Strayer University
January 11, 2030 - April 30, 2026
BFA in Theatre at Old Dominion University
January 11, 2030 - April 30, 2026

Qualifications

G {Code} Web Development Fellowship
June 1, 2023 - April 30, 2026
RookieUp UX Design Career Bootcamp
July 1, 2022 - April 30, 2026
Coursera UX Research and Test Early Concepts
April 1, 2022 - April 30, 2026
SuperHi Intro to User Experience
April 1, 2022 - April 30, 2026
Coursera Build Wireframes and Low-Fidelity Prototypes
January 1, 2022 - April 30, 2026
Coursera Start the UX Design Process: Empathize, Define, and Ideate
January 1, 2022 - April 30, 2026
LinkedIn Learning UX Design: 1–7 Series
January 1, 2022 - April 30, 2026
Coursera Foundations of UX Design
December 1, 2021 - April 30, 2026
Udemy UX + Interface Design Program
January 11, 2030 - April 30, 2026

Industry Experience

Media & Entertainment