I am a San Francisco-based Digital Brand Strategist & Marketing Consultant, offering clients custom, data-driven solutions. I have diverse industry experience across personal care, interior design, and more, and am a seasoned marketer known for producing and leading impactful digital content campaigns. I combine my expertise in go-to-market strategy, influencer marketing, and social media to provide tailored solutions to build and scale culturally relevant brands. I have experience supporting teams in all areas of marketing, from lifecycle and influencer programs to wholesale and integrated marketing campaigns across paid and organic channels. I have experience working both in house and as a Fractional CMO for DTC and retail brands at all stages of growth, such as stasher, Chunky Deli, The Earthling Co., Binto, and Native, which was acquired by P&G.

Skylar Allen

I am a San Francisco-based Digital Brand Strategist & Marketing Consultant, offering clients custom, data-driven solutions. I have diverse industry experience across personal care, interior design, and more, and am a seasoned marketer known for producing and leading impactful digital content campaigns. I combine my expertise in go-to-market strategy, influencer marketing, and social media to provide tailored solutions to build and scale culturally relevant brands. I have experience supporting teams in all areas of marketing, from lifecycle and influencer programs to wholesale and integrated marketing campaigns across paid and organic channels. I have experience working both in house and as a Fractional CMO for DTC and retail brands at all stages of growth, such as stasher, Chunky Deli, The Earthling Co., Binto, and Native, which was acquired by P&G.

Available to hire

I am a San Francisco-based Digital Brand Strategist & Marketing Consultant, offering clients custom, data-driven solutions.

I have diverse industry experience across personal care, interior design, and more, and am a seasoned marketer known for producing and leading impactful digital content campaigns. I combine my expertise in go-to-market strategy, influencer marketing, and social media to provide tailored solutions to build and scale culturally relevant brands.
I have experience supporting teams in all areas of marketing, from lifecycle and influencer programs to wholesale and integrated marketing campaigns across paid and organic channels. I have experience working both in house and as a Fractional CMO for DTC and retail brands at all stages of growth, such as stasher, Chunky Deli, The Earthling Co., Binto, and Native, which was acquired by P&G.

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Language

English
Fluent

Work Experience

Digital Brand Strategist & Marketing Consultant at Skylar Allen Consulting
May 29, 2024 - November 23, 2025
Drove go-to-market campaign strategy, planning, execution, and analysis across product launches, website promotions, and key events; owned end-to-end planning across marketing, ecommerce, and retention channels and led a multi-million-dollar annual budget; developed a creator content strategy and managed cross-channel initiatives.
Senior Manager, Digital Content & Integrated Marketing at Procter & Gamble – Native
May 1, 2024 - May 1, 2024
Drove go-to-market marketing campaign strategy, planning, execution, and analysis across marketing and ecommerce channels for product launches and site promotions; managed cross-functional teams and creator/agency partners; ensured FTC disclosures and brand alignment.
Senior Integrated Marketing Manager at Procter & Gamble – Native
November 1, 2023 - November 1, 2023
Led integrated marketing planning and channel execution to support new customer acquisition and brand awareness across YouTube, TikTok, Instagram; managed a multi-million-dollar annual budget; analyzed performance and optimized spend.
Senior Social Media Manager at Chairish
April 1, 2021 - April 1, 2021
Developed and oversaw digital presence across organic social, web, and email; created strict content guidelines and asset curation; expanded brand following and engagement; led a team of social media producers and staff.
Digital Media Coordinator at Stasher
April 1, 2017 - April 1, 2017
Drove customer acquisition through revenue-generating ecommerce campaigns across paid and owned channels; produced content and managed influencer relations; built marketing calendars and assets.
Social Media Associate at University of Virginia
April 28, 2016 - April 28, 2016
Communicated UVA’s strategic initiatives across platforms; produced daily digital content for UVA Today; grew a large social media community and expanded the university’s digital reach.

Education

Bachelor of Arts at Rutgers University - New Brunswick
August 22, 2011 - May 17, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Consumer Goods, Gaming, Wholesale & Distribution