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I’m Slava Raykov, a marketing leader focused on acquisition, engagement, and retention in consumer-facing, regulated industries. I build D2C go-to-market strategies, lifecycle marketing, and data-driven activation with a clear brand position and compelling consumer communications. I combine strategic clarity with hands-on execution, leading cross-functional teams across Europe, the U.S., and Japan in both global corporates and startups. My experience spans consumer health wearables, nicotine products, and enterprise brands, delivering measurable growth and marketing efficiency.…I’m Slava Raykov, a marketing leader focused on acquisition, engagement, and retention in consumer-facing, regulated industries. I build D2C go-to-market strategies, lifecycle marketing, and data-driven activation with a clear brand position and compelling consumer communications. I combine strategic clarity with hands-on execution, leading cross-functional teams across Europe, the U.S., and Japan in both global corporates and startups. My experience spans consumer health wearables, nicotine products, and enterprise brands, delivering measurable growth and marketing efficiency.

Slava Raykov

Marketing Strategist, Growth Marketer, Product Designer, +4

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I’m Slava Raykov, a marketing leader focused on acquisition, engagement, and retention in consumer-facing, regulated industries. I build D2C go-to-market strategies, lifecycle marketing, and data-driven activation with a clear brand position and compelling consumer communications. I combine strategic clarity with hands-on execution, leading cross-functional teams across Europe, the U.S., and Japan in both global corporates and startups. My experience spans consumer health wearables, nicotine products, and enterprise brands, delivering measurable growth and marketing efficiency.…I’m Slava Raykov, a marketing leader focused on acquisition, engagement, and retention in consumer-facing, regulated industries. I build D2C go-to-market strategies, lifecycle marketing, and data-driven activation with a clear brand position and compelling consumer communications. I combine strategic clarity with hands-on execution, leading cross-functional teams across Europe, the U.S., and Japan in both global corporates and startups. My experience spans consumer health wearables, nicotine products, and enterprise brands, delivering measurable growth and marketing efficiency.

Available to hire

I’m Slava Raykov, a marketing leader focused on acquisition, engagement, and retention in consumer-facing, regulated industries. I build D2C go-to-market strategies, lifecycle marketing, and data-driven activation with a clear brand position and compelling consumer communications.

I combine strategic clarity with hands-on execution, leading cross-functional teams across Europe, the U.S., and Japan in both global corporates and startups. My experience spans consumer health wearables, nicotine products, and enterprise brands, delivering measurable growth and marketing efficiency.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

French

Intermediate

Russian

Fluent

Work Experience

Chief Commercial Officer at Senbiosys

January 1, 2025 - Present

Built the commercial foundation for a pre-series A consumer health startup, defining GTM strategy, early pricing and channel hypotheses, CRM foundations, and partner pipeline.

Head of Global Commercial Scale-up (ZYN) at Philip Morris International

January 1, 2022 - January 1, 2024

Owned global commercialization and scaling of the nicotine pouch category, delivering ~250% YoY growth across 30 markets within a regulated environment. Designed and executed the commercial growth model covering trial, portfolio navigation and omni channel execution mechanics, reducing cost of acquisition by two-thirds. Established KPI frameworks and operating rhythm to focus markets on growth drivers, efficiency, and execution quality.

Head of Retail and Omnichannel Strategy (IQOS) at Philip Morris International

January 1, 2018 - January 1, 2022

Led PMI’s shift from a B2B to a consumer-centric organization, scaling the user base from 6.6M to 19.5M at 31% CAGR. Built the global GTM and commercial operating model across 15 priority markets, defining channel roles, resource allocation and performance management.

Principal, Strategy, Business Development and M&A at Philip Morris International

January 1, 2010 - January 1, 2018

Developed portfolio strategies and long-range plans shaping category roadmaps across multiple geographies. Partnered with C-suite on inorganic growth initiatives, assessing 30+ strategic opportunities and executing 5 transactions (JVs, minority buy-ins/outs, consortium divestment). Led cross-functional teams across Finance, Legal, Regulatory, and external advisors (Big4).

Nestle Nespresso at Nestle Nespresso (Vevey, CH)

January 1, 2009 - Present

Reviewed after-sales approach and rebuilt customer segmentation for sharper differentiation and improved targeting.

Financial Controller at DuPont de Nemours

January 1, 2005 - January 1, 2008

Managed financial consolidation for $850 million European business. Built product profitability model for 400 SKUs, improving gross margin by 0.5pp.

Credit Manager at DuPont de Nemours

January 1, 2003 - January 1, 2005

Oversaw $40 million receivables across 100+ customers. Boosted collections by 15% via scoring system and early payment incentives.

Associate at Salford Private Equity

January 1, 2002 - January 1, 2003

Prepared business plans for portfolio companies, built valuation models (DCF, LBO) in FMCG.

Consumer Experience Director (ZYN) at Philip Morris International

January 1, 2022 - December 31, 2024

Led global customer experience strategy across 30 markets, aligning retail, online and partner channels for end-to-end journeys, including visibility, messaging and offline-to-online journeys.

Principal, Strategy and M&A at Philip Morris International

January 1, 2010 - December 31, 2018

Supported long-range planning and market development; partnered with C-suite on inorganic growth initiatives; led a team of 3 analysts and coordinated external advisors (Big4).

at Nestlé Nespresso

January 1, 2009 - January 1, 2009

Reviewed after-sales approach and rebuilt customer segmentation for sharper differentiation and improved targeting.

CCO/CMO at Senbiosys – Smart Ring

January 1, 2025 - December 31, 2025

Defined brand narrative, positioning, and early go-to-market strategy for a consumer health wearable. Built marketing foundations including CRM setup, lifecycle workflows, content planning, and performance tracking. Role concluded after product-readiness delays requiring a pause in commercialization.

Business Development, Strategy and M&A at Philip Morris International

January 1, 2010 - December 31, 2018

Drove growth through business development, strategy and M&A initiatives across the PMI portfolio.

After Sales Service Strategy at Nestlé Nespresso

January 1, 2009 - December 31, 2009

Defined after-sales service strategy for Nestlé Nespresso to enhance customer support and experience.

Finance & Controlling at DuPont de Nemours

January 1, 2003 - December 31, 2008

Finance and controlling functions providing financial planning, analysis, and controls.