Siobhan Murray

Regional Campaign Coordinator at Self-Employed / Freelance Digital Marketing

Account management and regional campaign coordination with proficiency in Adobe & Affinity tools, SEMrush, Google Drive & Analytics, Figma, Canva, and MailChimp. Responsible for media planning, schedule management, and coordinating with internal teams to ensure timely deliverables. Worked with both large and small brands (e.g., Pizza Express, B&Q, Godiva Chocolates) and provided strategic input on ad spend optimisation and ROI. Brought prior sales experience from Sky UK to improve campaign targets and performance.

Marketing Specialist at Various brands (Pizza Express, B&Q, Godiva, Screwfix)

Delivered measurable growth for brands through campaign planning, media strategy, and performance optimization.

Regional Campaign Manager at JCDecaux

Planned and optimized regional out-of-home campaigns for major clients.

Account Activator at Kinetic WW

Analyzed and reported campaign performance for digital and outdoor advertising. Coordinated with operations to ensure campaigns run smoothly. Proactively and swiftly resolved campaign issues. Oversaw digital campaign scheduling and checked creative specs. Collaborated on system development to enhance reporting accuracy and processes. Communicated between operational support and sales to deliver successful campaigns.

Account Activator at Kinetic WW

Increased Screwfix ad spend by £200,000 through high-performing campaign strategies. Delivered actionable insights from campaign data to improve ROI and audience impact. Managed full campaign lifecycle: scheduling, creative approvals, reporting, troubleshooting. Partnered with sales and operations to ensure seamless campaign delivery. Contributed to development of internal systems for reporting accuracy and efficiency.

Account Activator at Kinetic WW

Analyzed and reported campaign performance for digital and outdoor advertising; coordinated with operations to ensure campaigns run smoothly; proactively resolved campaign issues; oversaw digital campaigns scheduling and providing and checking creatives specifications; collaborated on system development to enhance reporting accuracy and processes; communicated between operational support and sales team to arrange successful campaign delivery.

Account Activator at Kinetic WW

Analyzed and reported campaign performance for digital and outdoor advertising; coordinated with operations to ensure campaigns run smoothly; proactively resolved campaign issues; scheduled and checked creative specs; collaborated on system development to enhance reporting accuracy and processes; communicated between operational support and sales to ensure successful campaign delivery.

Sales Representative at SKY UK

Prepared and served a variety of beverages with precision and creativity, consistently meeting or exceeding quality standards.

Regional Campaign Coordinator at JCDecaux

Planned and optimised regional OOH campaigns for major clients. Promoted new media innovations and digital solutions to agencies. Provided recommendations to improve campaign ROI and audience engagement.