I’m Sneha Moorthy, a graphic designer based in Chennai with 2+ years of experience across Amazon, Easybuy, Keskan India, and various freelance projects. I blend creative design with AI-driven fashion insights to craft visually compelling experiences. I enjoy curating visuals, analyzing trends, and annotating fashion data, with a strong eye for styling and telling brand stories. My work spans branding, UI/UX touches, print and digital design, and logo development, all driven by a passion for cohesive visual identities and engaging user experiences.

Sneha Moorthy

I’m Sneha Moorthy, a graphic designer based in Chennai with 2+ years of experience across Amazon, Easybuy, Keskan India, and various freelance projects. I blend creative design with AI-driven fashion insights to craft visually compelling experiences. I enjoy curating visuals, analyzing trends, and annotating fashion data, with a strong eye for styling and telling brand stories. My work spans branding, UI/UX touches, print and digital design, and logo development, all driven by a passion for cohesive visual identities and engaging user experiences.

Available to hire

I’m Sneha Moorthy, a graphic designer based in Chennai with 2+ years of experience across Amazon, Easybuy, Keskan India, and various freelance projects. I blend creative design with AI-driven fashion insights to craft visually compelling experiences. I enjoy curating visuals, analyzing trends, and annotating fashion data, with a strong eye for styling and telling brand stories.

My work spans branding, UI/UX touches, print and digital design, and logo development, all driven by a passion for cohesive visual identities and engaging user experiences.

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Language

English
Advanced

Work Experience

Fashion Specialist at Amazon
March 1, 2025 - June 1, 2026
Blending fashion intelligence with technology to craft visually impactful experiences. Led fashion data annotation, outfit curation, and quality audits for AI/ML models, ensuring high accuracy in product tagging, styling and visual consistency across large-scale fashion data sets. Delivered consistent stakeholder outcomes by managing multiple sub-projects within the Outfit Builder initiative, quickly adapting to evolving guidelines and achieving proficiency in curation. Contributed to the Amazon Luxury Page Launch project by handling complex multi-ASN configurations from early-stage development, maintaining 99% quality standards while ensuring timely production delivery.
Freelance Graphic & Fashion Designer at Self-Employed
December 1, 2024 - March 1, 2025
Curated visual identity and logo requirements for an EdTech startup, boosting brand consistency and engagement by 30%. Created 18+ T-shirt graphic designs for a Dubai-based brand, ensuring consistency with brand guidelines and target audience appeal.
Fashion and Graphic Designer at Keskan India Private Limited
July 1, 2024 - October 1, 2024
Spearheaded the development of prints and fabric structure CAD designs for Malatan, U.K., resulting in a 15% increase in customer engagement. Designed and photo-shopped shirt collection for Akitsu, aiming to launch a new menswear brand in the UK market. Enhanced the company website UX/UI by developing a Net Zero Energy page through WordPress, leading to a 20% rise in website traffic.
Graphic Designer at Keskan India Private Limited
December 1, 2023 - April 1, 2024
Designed logos, social media graphics and vector art for the webpages of 4 brands, driving 20% boost in brand recognition. Curated and optimized UI designs for the Keskan Finance and Texy (Fabric Supplier) websites.
Fashion Designer Intern at Easybuy - The Landmark Group
June 1, 2022 - October 1, 2022
Utilized advanced software tools and shortcuts in Adobe Illustrator to create 50+ unique designs for an upcoming design collection, resulting in a 30% increase in product offerings.

Education

MSc Fashion Design and Merchandising at PSG College of Technology, Coimbatore, India
January 1, 2019 - January 1, 2024

Qualifications

Make a Difference (NGO) Academic volunteer
January 11, 2030 - June 22, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet