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Hi, I'm Sneha Biswas, a marketing professional with 1+ years of experience in B2B and B2C campaigns. I have a track record of delivering 300+ leads and achieving a 5% email conversion rate. I’m proficient in SEO, segmentation, and campaign execution using Mailchimp and Shopify. Currently I’m a Functional Business Analyst (Marketing & Pre-Sales) at Exavalu (since January 2025), where I turn data into actionable insights, support pre-sales efforts, and help drive pipeline growth through targeted campaigns and automation.…Hi, I'm Sneha Biswas, a marketing professional with 1+ years of experience in B2B and B2C campaigns. I have a track record of delivering 300+ leads and achieving a 5% email conversion rate. I’m proficient in SEO, segmentation, and campaign execution using Mailchimp and Shopify. Currently I’m a Functional Business Analyst (Marketing & Pre-Sales) at Exavalu (since January 2025), where I turn data into actionable insights, support pre-sales efforts, and help drive pipeline growth through targeted campaigns and automation.

Sneha Biswas

Digital Marketer, Marketing Strategist, Content Strategist, +4

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Hi, I'm Sneha Biswas, a marketing professional with 1+ years of experience in B2B and B2C campaigns. I have a track record of delivering 300+ leads and achieving a 5% email conversion rate. I’m proficient in SEO, segmentation, and campaign execution using Mailchimp and Shopify. Currently I’m a Functional Business Analyst (Marketing & Pre-Sales) at Exavalu (since January 2025), where I turn data into actionable insights, support pre-sales efforts, and help drive pipeline growth through targeted campaigns and automation.…Hi, I'm Sneha Biswas, a marketing professional with 1+ years of experience in B2B and B2C campaigns. I have a track record of delivering 300+ leads and achieving a 5% email conversion rate. I’m proficient in SEO, segmentation, and campaign execution using Mailchimp and Shopify. Currently I’m a Functional Business Analyst (Marketing & Pre-Sales) at Exavalu (since January 2025), where I turn data into actionable insights, support pre-sales efforts, and help drive pipeline growth through targeted campaigns and automation.

Available to hire

Hi, I’m Sneha Biswas, a marketing professional with 1+ years of experience in B2B and B2C campaigns. I have a track record of delivering 300+ leads and achieving a 5% email conversion rate. I’m proficient in SEO, segmentation, and campaign execution using Mailchimp and Shopify.
Currently I’m a Functional Business Analyst (Marketing & Pre-Sales) at Exavalu (since January 2025), where I turn data into actionable insights, support pre-sales efforts, and help drive pipeline growth through targeted campaigns and automation.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Hindi

Advanced

Work Experience

Functional Business Analyst (Marketing & Pre-Sales) at Exavalu

January 1, 2025 - Present

Created comprehensive research on 30+ target accounts to support pre-sales efforts, including market insights, company profiling, and opportunity identification. Executed B2B email marketing campaigns reaching 500+ insurance prospects using Mailchimp, leveraging audience segmentation and automation to achieve a 5% email conversion rate. Generated 500+ qualified B2B leads using ZoomInfo, driving pipeline growth. Modernized workflow with in-house email automation, reducing lead response time and improving conversion. Conducted competitive analysis across 5+ insurance LOBs to sharpen campaign messaging.

Customer Experience Intern at Airports Authority of India

January 8, 2024 - February 8, 2024

Educated 100+ passengers daily on Digi YaTra digital boarding technology, accelerating adoption and reducing friction at boarding gates. Resolved customer inquiries with an average response time under 5 minutes, and identified interaction patterns that informed strategic adjustments, ultimately elevating passenger satisfaction ratings by 15%.

Marketing Research Intern at Digi Squad

March 1, 2023 - April 1, 2023

Unified market and client requirements across 2+ projects, including customer data analysis to support CRM initiatives and targeted marketing efforts. Assisted in developing 2+ marketing strategies focused on customer engagement and satisfaction through data-driven communications.

Junior Academic Research Intern at The Teacher's Academy

February 1, 2023 - March 1, 2023

Devised in-depth research for 6+ academic projects and collaborated with cross-functional teams to ensure timely completion. Created, edited, and proofread 10+ academic documents, ensuring accuracy, clarity, and adherence to guidelines.