Sana Rubab

In 2022, executed an ATL & OOH marketing campaign in collaboration with #CleanGreenPakistan. Conducted research, location mapping, content development and collaborated with graphic designer to design roadside boards. Over 2000 poles and boards were strategically placed across the Northern Areas and KPK regions of Pakistan.

In January 2023, the campaign underwent a revision, resulting in the placement of 500+ additional boards across the regions of Kashmir, Naran and Skardu, under the umbrella of Gobi’s Paints.

Managed the comprehensive digital marketing strategy for French Tacos UK, significantly enhancing its online presence and driving customer engagement to increase outlet visits.

Drove Instagram reach to over 150,000 accounts, significantly expanding brand visibility in just 2 months.
With strategic organic and paid campaigns, yielded more than 170% increase in engagement rate.
Maximized foot traffic by increasing business address clicks by nearly 400%, demonstrating direct impact on physical outlets.

As Digital Marketing Manager, significantly contributed to Crispies’ online reach and engagement growth, strategically enhancing brand visibility and audience interaction.

In June 2024, drove Instagram reach to over 63,500 accounts, with efforts leading to a 240% increase in Instagram profile visits and a 247% rise in external link taps.
Boosted overall engagement by 125% through strategic organic and ad-based campaigns, effectively reaching new audiences.
Developed and executed a comprehensive content strategy, integrating diverse themes and high-impact influencer collaborations to optimize results within the allocated marketing budget.