A Creative Director and Brand Strategist with over five years of experience leading strategic marketing initiatives and brand development across global markets. I specialize in crafting compelling brand narratives that resonate with diverse audiences and drive measurable growth. My track record spans leadership roles in dynamic startups and multinational brands across finance, technology, beauty, F&B and FMCG sectors. I excel at building cross-functional teams, driving 360-degree campaigns, and shaping brand positioning that solidifies reputations as market leaders.…

Sana Rubab

5.0 (1 review)

A Creative Director and Brand Strategist with over five years of experience leading strategic marketing initiatives and brand development across global markets. I specialize in crafting compelling brand narratives that resonate with diverse audiences and drive measurable growth. My track record spans leadership roles in dynamic startups and multinational brands across finance, technology, beauty, F&B and FMCG sectors. I excel at building cross-functional teams, driving 360-degree campaigns, and shaping brand positioning that solidifies reputations as market leaders.…

Available to hire

A Creative Director and Brand Strategist with over five years of experience leading strategic marketing initiatives and brand development across global markets. I specialize in crafting compelling brand narratives that resonate with diverse audiences and drive measurable growth.

My track record spans leadership roles in dynamic startups and multinational brands across finance, technology, beauty, F&B and FMCG sectors. I excel at building cross-functional teams, driving 360-degree campaigns, and shaping brand positioning that solidifies reputations as market leaders.

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Language

Urdu
Fluent
English
Fluent
Panjabi, Punjabi
Fluent

Work Experience

Creative & Brand Lead at Graystone Capital (MENA)
August 25, 2024 - Present
Direct cross-functional leadership overseeing creative execution and marketing strategies to elevate the firm’s brand presence and support business development objectives.
Digital Marketing & Design Manager at Beauty Ryder
August 1, 2023 - August 23, 2024
Spearheaded the digital marketing strategy, achieving a significant rise in brand awareness and coordinating design efforts to optimize performance across channels.
Creative Executive at Allied Paint Industries Limited (Gobi's Paints)
January 1, 2021 - July 31, 2023
Led the creative and marketing sector, directly managing a team of designers and overseeing strategic planning from market research to in-market execution.
Web Developer & Content Manager at Smart Venture
May 1, 2020 - November 30, 2020
Developed and maintained front-end websites using primary web languages. Contributed to the development of the "ERP Spirit" website, a web-based ERP system, by using the Next.js framework. Wrote engaging and SEO-optimized content for the website, including relevant blogs, to increase visibility in search engine results.

Education

Bachelor's in Computer Science at University of Sargodha (Pakistan)
January 1, 2017 - January 1, 2021

Qualifications

Google Digital Marketing Certification
January 11, 2030 - May 18, 2026
IBM: Working in a Digital World - Professional Skills
January 11, 2030 - May 18, 2026

Industry Experience

Media & Entertainment, Professional Services, Consumer Goods, Software & Internet, Education, Financial Services, Computers & Electronics, Retail, Wholesale & Distribution
    paper Clean Green Pakistan | CSR Campaign

    In 2022, executed an ATL & OOH marketing campaign in collaboration with #CleanGreenPakistan. Conducted research, location mapping, content development and collaborated with graphic designer to design roadside boards. Over 2000 poles and boards were strategically placed across the Northern Areas and KPK regions of Pakistan.

    In January 2023, the campaign underwent a revision, resulting in the placement of 500+ additional boards across the regions of Kashmir, Naran and Skardu, under the umbrella of Gobi’s Paints.

    paper French Tacos UK

    Managed the comprehensive digital marketing strategy for French Tacos UK, significantly enhancing its online presence and driving customer engagement to increase outlet visits.

    Drove Instagram reach to over 150,000 accounts, significantly expanding brand visibility in just 2 months.
    With strategic organic and paid campaigns, yielded more than 170% increase in engagement rate.
    Maximized foot traffic by increasing business address clicks by nearly 400%, demonstrating direct impact on physical outlets.

    paper Crispies UK

    As Digital Marketing Manager, significantly contributed to Crispies’ online reach and engagement growth, strategically enhancing brand visibility and audience interaction.

    In June 2024, drove Instagram reach to over 63,500 accounts, with efforts leading to a 240% increase in Instagram profile visits and a 247% rise in external link taps.
    Boosted overall engagement by 125% through strategic organic and ad-based campaigns, effectively reaching new audiences.
    Developed and executed a comprehensive content strategy, integrating diverse themes and high-impact influencer collaborations to optimize results within the allocated marketing budget.