Clean Green Pakistan | CSR Campaign

In 2022, executed an ATL & OOH marketing campaign in collaboration with #CleanGreenPakistan. Conducted research, location mapping, content development and collaborated with graphic designer to design roadside boards. Over 2000 poles and boards were strategically placed across the Northern Areas and KPK regions of Pakistan.

In January 2023, the campaign underwent a revision, resulting in the placement of 500+ additional boards across the regions of Kashmir, Naran and Skardu, under the umbrella of Gobi’s Paints.