Hasti Shah
I am a seasoned influencer marketing strategist with 5+ years of experience, developing and executing creative, data-driven campaigns that drive brand growth and customer acquisition across fashion, beauty, wellness,…
About
I am a seasoned influencer marketing strategist with 5+ years of experience, developing and executing creative, data-driven campaigns that drive brand growth and customer acquisition across fashion, beauty, wellness, gaming, and lifestyle sectors.
I excel in end-to-end campaign management, influencer relations, content strategy, and performance analytics. Recognized as a Rising Star at SHE unLTD Awards 2023, I thrive in collaborative, fast-paced environments, build genuine relationships, foster team spirit, and deliver measurable results. I am passionate about continuous learning and am excited to contribute my strategic and creative skills to ambitious, international projects.
- 13 years' experience
- Joined January 2026
Skills· 17
Languages
- EnglishFluent
- PolishBeginner
- HindiFluent
- GujaratiFluent
- Marathi (Marāṭhī)Fluent
Industry experience
- Media & Entertainment
- Retail
- Gaming
- Travel & Hospitality
- Consumer Goods
- Professional Services
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Work experience· 13 roles
Help brands reach the right audience across LinkedIn, YouTube, Instagram, TikTok, Snapchat and other social platforms. Develop social media strategies and plan uploads for brand growth. Build pools of influencers and UGC creators for brand promotions.
Project-based freelance social media strategy and influencer outreach: helping brands reach the right audience across LinkedIn, YouTube, Instagram, TikTok, and other platforms. Responsibilities included strategy development, social media planning, and building pools of influencers and UGC creators for brand promotions.
Developed and executed creative influencer marketing campaigns across luxury, beauty, gaming, wellness, and lifestyle sectors; led end-to-end campaign management (strategy, creator selection, negotiation, briefing, content approval, reporting); built influencer databases, tracked performance metrics, and optimized campaign efficiency by 15%. Coordinated cross-functional collaboration with creative, legal, finance, and social teams; created moodboards, briefs, and pitch presentations; achieved 30M+ campaign reach, 85% campaign success rate, and 40% cost optimization. Honored as Rising Star at SHE unLTD Awards 2023.
Education
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