Available to hire
I am a seasoned influencer marketing strategist with 5+ years of experience, developing and executing creative, data-driven campaigns that drive brand growth and customer acquisition across fashion, beauty, wellness, gaming, and lifestyle sectors.
I excel in end-to-end campaign management, influencer relations, content strategy, and performance analytics. Recognized as a Rising Star at SHE unLTD Awards 2023, I thrive in collaborative, fast-paced environments, build genuine relationships, foster team spirit, and deliver measurable results. I am passionate about continuous learning and am excited to contribute my strategic and creative skills to ambitious, international projects.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Polish
Beginner
Hindi
Fluent
Gujarati
Fluent
Marathi (Marāṭhī)
Fluent
Work Experience
Freelancer at Worldwide (Project Based)
August 1, 2024 - PresentProject-based freelance social media strategy and influencer outreach: helping brands reach the right audience across LinkedIn, YouTube, Instagram, TikTok, and other platforms. Responsibilities included strategy development, social media planning, and building pools of influencers and UGC creators for brand promotions.
Assistant Manager (Influencer Marketing) at Bennett Coleman and Co. Ltd. (Times Group)
June 1, 2022 - March 1, 2024Developed and executed creative influencer marketing campaigns across luxury, beauty, gaming, wellness, and lifestyle sectors. Led end-to-end campaign management: strategy, creator selection, negotiation, briefing, content approval, and reporting. Managed premium campaigns for brands like Jimmy Choo, Gucci, JBL Quantum, Amazon Prime Gaming, Red Bull Esports, Plix, and Sony Music. Built influencer databases, tracked performance metrics, and optimized campaign efficiency by 15%. Coordinated cross-functional collaboration and created moodboards, briefs, and pitch decks for approvals. Achieved significant reach and impact with high campaign success rates and cost optimization.
Senior Executive (Influencer Marketing) at NOFILTR.GROUP
January 1, 2020 - June 1, 2022Developed and executed data-driven influencer marketing strategies for fashion, beauty, music, travel, wellness, and lifestyle brands. Managed a network of 100+ influencers, including international collaborations for TikTok campaigns. Led high-profile campaigns such as NYX x Cirque du Soleil (Las Vegas), Switzerland Tourism (43M+ views), Sony Music, Jimmy Choo, Gucci. Built and maintained influencer databases, negotiated contracts, and led cross-functional teams. Created 500+ moodboards and pitch decks, analyzed metrics, and optimized strategies. Improved client retention through consistent delivery.
Management Executive (Marketing) at Valuleaf Services (India) Pvt. Ltd.
January 1, 2019 - January 1, 2020Supported influencer mapping, campaign proposals, KPI planning, market analysis, competitor research, and campaign documentation. Assisted with daily administrative tasks, plans, and presentations to support marketing initiatives.
Mortgage Underwriter at Barclays
February 1, 2016 - September 1, 2018Managed underwriting processes with 100% accuracy under strict deadlines. Analyzed and resolved processing issues, ensuring compliance and reducing business loss. Provided process management support to team members.
Personal Assistant to Chief Executive Officer at Self-Employed / Small Business Owner
May 1, 2014 - May 1, 2015Analyzed expenses and incomes, managed invoices and orders, scheduled meetings and calls, and supported daily business operations.
Event Organizer at Event Management
June 1, 2011 - June 1, 2013Coordinated and managed events, led teams, scheduled appointments, and oversaw event preparation.
Freelancer/Project-based Consultant at Worldwide
August 1, 2024 - PresentHelp brands reach the right audience across LinkedIn, YouTube, Instagram, TikTok, Snapchat and other social platforms. Develop social media strategies and plan uploads for brand growth. Build pools of influencers and UGC creators for brand promotions.
Assistant Manager (Influencer Marketing) at Bennett, Coleman & Co. Ltd. (Times Group), Mumbai, India
June 1, 2022 - March 1, 2024Developed and executed creative influencer marketing campaigns across luxury, beauty, gaming, wellness, and lifestyle sectors; led end-to-end campaign management (strategy, creator selection, negotiation, briefing, content approval, reporting); built influencer databases, tracked performance metrics, and optimized campaign efficiency by 15%. Coordinated cross-functional collaboration with creative, legal, finance, and social teams; created moodboards, briefs, and pitch presentations; achieved 30M+ campaign reach, 85% campaign success rate, and 40% cost optimization. Honored as Rising Star at SHE unLTD Awards 2023.
Senior Executive (Influencer Marketing) at NOFILTR.GROUP, Mumbai, India
January 1, 2020 - June 1, 2022Developed and executed data-driven influencer marketing strategies for fashion, beauty, music, travel, wellness, and lifestyle brands; managed a network of 100+ influencers including international TikTok collaborations; led high-profile campaigns such as NYX x Cirque du Soleil (Las Vegas), Switzerland Tourism (43M+ views), Sony Music, Jimmy Choo, Gucci; built and maintained influencer databases, negotiated contracts, and managed cross-functional teams; created 500+ moodboards and pitch decks, analyzed campaign metrics, and optimized strategies; improved client retention by 40% through relationship management.
Management Executive (Marketing) at Valueleaf Services (India) Pvt. Ltd.
January 1, 2019 - January 1, 2020Supported influencer mapping, campaign proposals, and KPI planning; conducted market analysis, competitor research, and campaign documentation; assisted with daily administrative tasks, plans, and presentations.
Personal Assistant to CEO at Small Business Owner, Mumbai, India
May 1, 2014 - May 1, 2015Analyzed expenses and incomes, managed invoices and orders; scheduled meetings and calls; supported daily business operations.
Event Organizer at Event Management, Mumbai, India
June 1, 2011 - June 1, 2013Coordinated and managed various events as Head of Department; scheduled appointments, allocated tasks, and oversaw event preparation.
Education
Master's in Business Management at KES Shroff College, Mumbai
January 1, 2016 - January 1, 2018Bachelor of Commerce (Banking & Insurance) at KES Shroff College, Mumbai
January 1, 2013 - January 1, 2016Master's in Business Management at KES Shroff College, Mumbai
January 1, 2016 - January 1, 2018Bachelor of Commerce (Banking & Insurance) at KES Shroff College, Mumbai
January 1, 2013 - January 1, 2016Qualifications
Industry Experience
Media & Entertainment, Retail, Gaming, Travel & Hospitality, Consumer Goods, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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