Hi, I’m Sobia Yasir, a Senior Graphic Designer with over a decade of experience crafting brand identities and marketing materials for clients in Dubai, UAE and beyond. I love turning briefs into visually compelling designs that align with brand guidelines and deliver measurable impact across print and digital channels. I lead and mentor junior designers, collaborate with marketing teams, and stay up-to-date with the latest design trends and tools such as Adobe Creative Suite, motion graphics, and web assets to tell engaging stories through visuals.…

Sobia Yasir

Hi, I’m Sobia Yasir, a Senior Graphic Designer with over a decade of experience crafting brand identities and marketing materials for clients in Dubai, UAE and beyond. I love turning briefs into visually compelling designs that align with brand guidelines and deliver measurable impact across print and digital channels. I lead and mentor junior designers, collaborate with marketing teams, and stay up-to-date with the latest design trends and tools such as Adobe Creative Suite, motion graphics, and web assets to tell engaging stories through visuals.…

Available to hire

Hi, I’m Sobia Yasir, a Senior Graphic Designer with over a decade of experience crafting brand identities and marketing materials for clients in Dubai, UAE and beyond. I love turning briefs into visually compelling designs that align with brand guidelines and deliver measurable impact across print and digital channels.

I lead and mentor junior designers, collaborate with marketing teams, and stay up-to-date with the latest design trends and tools such as Adobe Creative Suite, motion graphics, and web assets to tell engaging stories through visuals.

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Language

English
Fluent
Urdu
Fluent

Work Experience

Senior Graphic Designer/ Creative Manager at Emrill Services LLC
July 1, 2019 - Present
Oversees integrated creative projects from concept to execution, aligning with brand strategies and business objectives. Mentors junior designers, leads high-impact campaigns, and ensures cohesive communication across print and digital platforms.
Senior Graphic Designer at Emrill Services LLC
July 1, 2019 - Present
Create visually appealing designs for diverse marketing materials; collaborate with the marketing team to ensure brand consistency; assist Business Development and Senior Management with client presentations; stay current on design trends; develop 2D and/or 3D animations for multimedia presentations, websites, and digital platforms; utilize motion graphics to enhance storytelling and engagement; create storyboards and conceptualize animation sequences; collaborate with cross-functional teams, integrating animations into larger projects; brief junior designers; maintain quality checks and provide feedback; participate in client meetings and revisions.
Graphic Designer at Emrill Services LLC
February 1, 2017 - June 1, 2019
Presented creative ideas to Head of Marketing via mockups; identity brainstorming; campaign production; in-house/client materials including flyers, brochures; campaign design (Print/Web); social media management and content creation; product packaging; vehicle branding; budget management.
Graphic Designer at Lime Green Group
January 1, 2016 - January 1, 2017
Created marketing collateral and campaign assets; supported design execution across print and digital channels.
Graphic Designer at Sash Time (Remote)
June 1, 2015 - January 1, 2016
Remote design work supporting branding and social media visuals for time-related campaigns.
Graphic Designer at Sash Time (Remote Employee)
June 1, 2015 - January 1, 2016
Produced marketing assets and branding materials for remote clients; collaborated with team to ensure brand consistency.
Jr. Graphic Designer at Intercell Advertising
August 1, 2012 - October 1, 2012
Supported graphic design needs for advertising campaigns, contributing to print materials and brand identity efforts.
Graphic Designer at Nimble Geeks
May 1, 2010 - August 1, 2012
Created marketing collateral and digital assets for clients, including brochures, posters and banners, while collaborating with a design team to ensure brand-consistent visuals.

Education

Bachelors in Design (hons) at Karachi University
January 11, 2030 - January 1, 2010
Bachelor’s in Design (Hons) in Communication Design at Karachi University, Karachi, Pakistan
January 11, 2030 - January 1, 2010
HSC (Pre-Engineering) at Karachi Board, Karachi, Pakistan
January 11, 2030 - January 1, 2005
SSC (Computers) at Karachi Board, Karachi, Pakistan
January 11, 2030 - January 1, 2003
Bachelor in Design (Hons) at Karachi University
January 1, 2010 - January 1, 2010

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Education