Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Matilda Ekwo, a results-driven Content Strategist with 3+ years of experience helping brands drive organic growth through strategic storytelling and structured content systems. I’ve grown social media audiences from scratch and specialize in content strategy, brand voice development, SEO, and audience engagement across LinkedIn, Instagram, Facebook, and TikTok. I’m passionate about crafting compelling, story-driven content that resonates with audiences, builds trust, and sparks conversations. I excel at developing brand voice, planning content calendars, and coaching teams to improve camera confidence and community-building across platforms.…Hi, I’m Matilda Ekwo, a results-driven Content Strategist with 3+ years of experience helping brands drive organic growth through strategic storytelling and structured content systems. I’ve grown social media audiences from scratch and specialize in content strategy, brand voice development, SEO, and audience engagement across LinkedIn, Instagram, Facebook, and TikTok. I’m passionate about crafting compelling, story-driven content that resonates with audiences, builds trust, and sparks conversations. I excel at developing brand voice, planning content calendars, and coaching teams to improve camera confidence and community-building across platforms.

Matilda Ekwo

Content Strategist, Flyer Designer, Social Media Manager, +3





Hi, I’m Matilda Ekwo, a results-driven Content Strategist with 3+ years of experience helping brands drive organic growth through strategic storytelling and structured content systems. I’ve grown social media audiences from scratch and specialize in content strategy, brand voice development, SEO, and audience engagement across LinkedIn, Instagram, Facebook, and TikTok. I’m passionate about crafting compelling, story-driven content that resonates with audiences, builds trust, and sparks conversations. I excel at developing brand voice, planning content calendars, and coaching teams to improve camera confidence and community-building across platforms.…Hi, I’m Matilda Ekwo, a results-driven Content Strategist with 3+ years of experience helping brands drive organic growth through strategic storytelling and structured content systems. I’ve grown social media audiences from scratch and specialize in content strategy, brand voice development, SEO, and audience engagement across LinkedIn, Instagram, Facebook, and TikTok. I’m passionate about crafting compelling, story-driven content that resonates with audiences, builds trust, and sparks conversations. I excel at developing brand voice, planning content calendars, and coaching teams to improve camera confidence and community-building across platforms.

Available to hire

Hi, I’m Matilda Ekwo, a results-driven Content Strategist with 3+ years of experience helping brands drive organic growth through strategic storytelling and structured content systems. I’ve grown social media audiences from scratch and specialize in content strategy, brand voice development, SEO, and audience engagement across LinkedIn, Instagram, Facebook, and TikTok.

I’m passionate about crafting compelling, story-driven content that resonates with audiences, builds trust, and sparks conversations. I excel at developing brand voice, planning content calendars, and coaching teams to improve camera confidence and community-building across platforms.

Skills

SEO

Branding

Canva

Experience Level

SEO

Expert

Branding

Expert

Canva

Intermediate

Language

English

Fluent

Work Experience

Social Media Strategy Coach & Content Growth Advisor at Tbakeville

November 1, 2024 - February 1, 2025

Provided strategic coaching on content direction, storytelling, and organic growth across Facebook, Instagram, and TikTok. Guided the brand toward a shift from reactive content to intentional, sustainable documentation-based content creation. Coached brand owner on camera confidence, consistency, and community-building strategies. Result: Grew Facebook from 1.7k to 15k, TikTok from 100 to 1.1k, and Instagram from 54 to 228—100% organic within 3 months.

Social Media Content Designer at Blessed Pink Cosmetics

November 1, 2023 - Present

Designed all social media content including carousel posts, single posts, and story graphics. Managed caption writing and copy for all social media posts to ensure consistent brand messaging.

Social Media Manager & Content Strategist at House of Purple Rose

November 1, 2023 - Present

Developed and executed a full social media strategy focused on organic growth, storytelling, and audience connection. Defined content pillars to support awareness, trust-building, and conversion. Created story-driven captions and relatable narratives that sparked conversations and built community. Planned and managed content calendars balancing education, brand values, and product promotion. Shaped and maintained a consistent brand voice, tone, and positioning across all platforms.