Hi, I'm Sanjida Nihaa, a results-driven Digital Marketing Specialist based in Dhaka, Bangladesh. I specialize in Meta Ads (Facebook & Instagram) and LinkedIn Ads, where I create and optimize high-converting campaigns that align perfectly with business objectives. Combining creativity with data analytics, I’m passionate about driving measurable growth for e-commerce and local business clients. I bring a blend of strategic audience targeting, A/B testing, and performance tracking to all my projects. Over the years, I have honed my skills not just in campaign management but also in crafting compelling product copy alongside talented designers. I enjoy turning digital marketing challenges into opportunities to help brands thrive in competitive markets.

Hi, I'm Sanjida Nihaa, a results-driven Digital Marketing Specialist based in Dhaka, Bangladesh. I specialize in Meta Ads (Facebook & Instagram) and LinkedIn Ads, where I create and optimize high-converting campaigns that align perfectly with business objectives. Combining creativity with data analytics, I’m passionate about driving measurable growth for e-commerce and local business clients. I bring a blend of strategic audience targeting, A/B testing, and performance tracking to all my projects. Over the years, I have honed my skills not just in campaign management but also in crafting compelling product copy alongside talented designers. I enjoy turning digital marketing challenges into opportunities to help brands thrive in competitive markets.

Available to hire

Hi, I’m Sanjida Nihaa, a results-driven Digital Marketing Specialist based in Dhaka, Bangladesh. I specialize in Meta Ads (Facebook & Instagram) and LinkedIn Ads, where I create and optimize high-converting campaigns that align perfectly with business objectives. Combining creativity with data analytics, I’m passionate about driving measurable growth for e-commerce and local business clients.

I bring a blend of strategic audience targeting, A/B testing, and performance tracking to all my projects. Over the years, I have honed my skills not just in campaign management but also in crafting compelling product copy alongside talented designers. I enjoy turning digital marketing challenges into opportunities to help brands thrive in competitive markets.

See more

Experience Level

Facebook Ads
Expert
Copywriting
Expert
Instagram
Expert
LinkedIn
Expert
YouTube
Expert
Canva
Expert

Language

English
Advanced
Bengali
Fluent

Work Experience

Social Media Marketing Specialist and Copywriter at Pixgen IT Solution
January 1, 2021 - June 26, 2024
Executed and managed Meta marketing campaigns for e-commerce clients. Wrote persuasive product copy and collaborated with designers to produce high-performing ads. Scaled ad performance for multiple clients achieving up to 5x ROAS through targeting and optimization. Created high-converting product descriptions that boosted engagement and sales. Increased CTR through compelling ad copy and creative design. Managed ad budgets from $500 to $17,000/month for targeting, testing, and performance improvement. Delivered campaign reports with insights, suggestions, and actionable recommendations. Conducted A/B testing and removed underperforming ads to avoid ad fatigue.
Digital Marketer (Facebook Marketing and YouTube SEO) at Lead IT
January 1, 2023 - June 26, 2024
Led Facebook Ads and YouTube SEO for clients and internal projects. Focused on digital visibility using result-oriented strategies. Ran campaigns for educators and local businesses, increasing page engagement. Used Meta Business Suite to create and monitor ad sets, optimize targeting, and improve performance. Optimized YouTube videos using TubeBuddy and vidIQ, leading to subscriber growth in 3 months. Worked with creatives to design high-converting thumbnails and scroll-stopping visuals.
Social Media Marketing Specialist and Copywriter at Pixgen IT Solution
January 1, 2021 - June 12, 2024
Executed and managed Meta marketing campaigns for e-commerce clients. Wrote persuasive product copy and collaborated with designers to produce high-performing ads. Scaled ad performance for multiple clients, achieving up to 5x ROAS through targeting and optimization. Created high-converting product descriptions that boosted engagement and sales. Increased CTR through compelling ad copy and creative design. Managed ad budgets from $500 to $17,000 per month for targeting, testing, and campaign enhancement. Delivered insightful campaign reports with actionable recommendations. Conducted A/B testing and removed underperforming ads to prevent ad fatigue.
Digital Marketer (Facebook Marketing and YouTube SEO) at Lead IT
January 1, 2023 - June 12, 2024
Led Facebook Ads and YouTube SEO for clients and internal projects with focus on digital visibility and result-oriented strategies. Ran campaigns for educational institutions and local businesses, increasing page engagement significantly. Used Meta Business Suite to create and monitor ad sets, optimize targeting, and enhance performance. Optimized YouTube videos with tools like TubeBuddy and vidIQ, contributing to subscriber growth within 3 months. Collaborated with creatives to design attention-grabbing thumbnails and visuals.

Education

B.A. at National University of Bangladesh
January 1, 2019 - December 31, 2024
B.A. at National University of Bangladesh
January 1, 2019 - December 31, 2024

Qualifications

IELTS (Academic)
January 11, 2030 - June 21, 2025
IELTS (Academic)
January 1, 2023 - December 31, 2023

Industry Experience

Retail, Software & Internet, Professional Services, Media & Entertainment, Education, Consumer Goods