Available to hire
Creative and detail-oriented Social Media Manager specializing in beauty, skincare, haircare, and food & beverage brands. Skilled in content strategy, reel scripting, and profile audits, with a strong eye for branding and visual storytelling.
Passionate about turning products into recognizable brands through purposeful, platform-native content, combining copywriting (English/Hinglish), design support in Canva, and performance tracking using Instagram/Meta insights.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Hindi
Advanced
Work Experience
Founder & Content Creator at @socialsby.d — Personal Brand & Portfolio
January 1, 2026 - PresentBuilt and launched a purple-themed personal brand and portfolio site (dua-socials.netlify.app) showcasing services, pricing, and case studies. Growing a UGC/beauty aesthetic page from zero, using confession-style hooks and comment-based CTAs to drive daily engagement. Achieved 86%+ engagement growth through iterative hook, retention, and posting-time optimization.
Social Media Manager (Freelance) at Street Pulse Burger — Food Brand
January 1, 2026 - PresentBuilt complete brand identity from scratch: name, color palette, and Lahore-based market positioning. Created carousel briefs and AI-generated visual content for product promotion. Applied food-niche content strategy tailored to local audience engagement patterns.
Social Media Manager (Freelance) at True Herb — Haircare Brand
January 1, 2026 - PresentDeveloped and executed content strategy for a herbal haircare brand, including carousel design, reel concepts, and video ad prompts. Produced a dedicated case study reel series showcasing brand growth and content approach. Built product-focused carousels and creative assets aligned with brand positioning.
Founder & Content Creator at @socialsby.d
January 1, 2026 - PresentBuilt a purple-themed personal brand and portfolio site showcasing services, pricing, and case studies. Grew a UGC/beauty aesthetic page from zero, using confession-style hooks and comment-based CTAs to drive daily engagement; achieved 86%+ engagement growth through optimization.
Social Media Manager (Freelance) at Street Pulse Burger
January 1, 2026 - PresentBuilt complete brand identity from scratch: name, color palette, and Lahore-based market positioning. Created carousel briefs and AI-generated visual content for product promotion. Applied food-niche content strategy tailored to local engagement patterns.
Social Media Manager (Freelance) at True Herb
January 1, 2026 - PresentDeveloped and executed content strategy for a herbal haircare brand, including carousel design, reel concepts, and video ad prompts. Produced a dedicated case study reel series showcasing brand growth and content approach. Built product-focused carousels and creative assets aligned with brand positioning.
Education
Qualifications
Bachelor's Degree (In Progress)
January 11, 2030 - May 1, 2028Industry Experience
Media & Entertainment, Professional Services, Retail, Consumer Goods, Travel & Hospitality, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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