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Hello! I’m an illustrator, art director, and designer based in Malaysia. With 17 published books to date, my recent title The Power of Michelle Yeoh (written by David Seow) was awarded Gold in the 2024 Moonbeam Children’s Book Awards (Non fiction).\n\nMy work spans editorial and commercial spaces—from intricate scarf illustrations for dUCk (including collaborations with Barbie, Starbucks, Monopoly, and Chagee) to concept design and art direction for high-end collectible statues with brands like Marvel, Capcom, and Disney. I’m currently developing a personal series celebrating iconic women; queens, warriors, and trailblazers—who have shaped culture and history. It’s a growing body of work that I hope to expand further.…Hello! I’m an illustrator, art director, and designer based in Malaysia. With 17 published books to date, my recent title The Power of Michelle Yeoh (written by David Seow) was awarded Gold in the 2024 Moonbeam Children’s Book Awards (Non fiction).\n\nMy work spans editorial and commercial spaces—from intricate scarf illustrations for dUCk (including collaborations with Barbie, Starbucks, Monopoly, and Chagee) to concept design and art direction for high-end collectible statues with brands like Marvel, Capcom, and Disney. I’m currently developing a personal series celebrating iconic women; queens, warriors, and trailblazers—who have shaped culture and history. It’s a growing body of work that I hope to expand further.

Soefara Jafney

Book Illustrator, Children’s Book Illustrator, Art Director, +4

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Hello! I’m an illustrator, art director, and designer based in Malaysia. With 17 published books to date, my recent title The Power of Michelle Yeoh (written by David Seow) was awarded Gold in the 2024 Moonbeam Children’s Book Awards (Non fiction).\n\nMy work spans editorial and commercial spaces—from intricate scarf illustrations for dUCk (including collaborations with Barbie, Starbucks, Monopoly, and Chagee) to concept design and art direction for high-end collectible statues with brands like Marvel, Capcom, and Disney. I’m currently developing a personal series celebrating iconic women; queens, warriors, and trailblazers—who have shaped culture and history. It’s a growing body of work that I hope to expand further.…Hello! I’m an illustrator, art director, and designer based in Malaysia. With 17 published books to date, my recent title The Power of Michelle Yeoh (written by David Seow) was awarded Gold in the 2024 Moonbeam Children’s Book Awards (Non fiction).\n\nMy work spans editorial and commercial spaces—from intricate scarf illustrations for dUCk (including collaborations with Barbie, Starbucks, Monopoly, and Chagee) to concept design and art direction for high-end collectible statues with brands like Marvel, Capcom, and Disney. I’m currently developing a personal series celebrating iconic women; queens, warriors, and trailblazers—who have shaped culture and history. It’s a growing body of work that I hope to expand further.

Available to hire

Hello! I’m an illustrator, art director, and designer based in Malaysia. With 17 published books to date, my recent title The Power of Michelle Yeoh (written by David Seow) was awarded Gold in the 2024 Moonbeam Children’s Book Awards (Non fiction).\n\nMy work spans editorial and commercial spaces—from intricate scarf illustrations for dUCk (including collaborations with Barbie, Starbucks, Monopoly, and Chagee) to concept design and art direction for high-end collectible statues with brands like Marvel, Capcom, and Disney. I’m currently developing a personal series celebrating iconic women; queens, warriors, and trailblazers—who have shaped culture and history. It’s a growing body of work that I hope to expand further.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

ART DIRECTOR at GALAXIAS

January 1, 2022 - June 25, 2024

Lead the visual direction for multiple statue lines, translating brand goals into cohesive, market-ready concepts. Maintained close communication with concept artists, 3D sculptors, and master painter to refine statue lines. Managed IP Submission pipelines, prepared comprehensive art bibles, style guides, and progress reports for Disney & Marvel approvals. Served as primary liaison with Disney and Marvel Licensing team in Hong Kong, ensuring clear, timely communication. Designed logos and visual identities for statue collections such as Desktop Supers and Heritage Heroes, unifying packaging, marketing collateral, and displays.

SENIOR ILLUSTRATOR at DUCK GROUP

January 1, 2016 - January 1, 2025

Led a team of illustrators to develop seasonal concepts for luxury silk scarves. Conceptualised and designed high-profile collaborations with Barbie, Monopoly, Disney Princess, and Starbucks. Created and illustrated a brand character to embody customer personas and drive social media engagement. Coordinated end-to-end production to ensure on-time delivery and print quality.

DESIGNER, ILLUSTRATOR at HMO

January 1, 2015 - January 1, 2022

Designed brand identity, packaging, and illustrations for collectible products. Collaborated with concept artists and factory partners on quality control. Participated in regional comic and toy conventions.

FREELANCE ILLUSTRATOR

January 1, 2014 - December 31, 2014

Illustrated 17 children’s books for publishers including Epigram, Difference Engine, Straits Times Press, and Bonnie Books.

Art Director at BBDO

January 1, 2010 - December 31, 2014

Art Director at JWT

January 1, 2010 - December 31, 2010

Illustrator at PLASTIC CLOTHING COMPANY

January 1, 2003 - December 31, 2008

Art Director at Galaxias

January 1, 2022 - November 23, 2025

Lead the visual direction for multiple statue lines, translating brand goals into cohesive, market-ready concepts. Close communication with concept artists, 3D sculptors, and master painter to refine statue line. Managed IP Submission pipelines, preparing comprehensive art bibles, style guides and progress reports - for Disney & Marvel approvals. Served as primary liaison with Disney and Marvel Licensing team in Hong Kong. Designed logos and visual identities for statue collection, namely Desktop Supers and Heritage Heroes line, unifying packaging, marketing collateral and displays.

Senior Illustrator at Duck Group

January 1, 2025 - January 1, 2025

Lead a team of illustrators to develop seasonal concepts for luxury silk scarves. Conceptualised and designed high-profile collaborations with Barbie, Monopoly, Disney Princess, and Starbucks. Created and illustrated a brand character to embody customer personas and drive social media engagement. Coordinated end-to-end production to ensure on-time delivery and print quality.

Designer, Illustrator at HMO

January 1, 2022 - January 1, 2022

Designed brand identity, packaging, illustrations for collectible products. Collaborated with concept artists and factory partners on quality control. Participated in regional comic and toy conventions.

Freelance Illustrator

January 1, 2014 - November 23, 2025

Illustrated 17 children’s books for publishers including Epigram, Difference Engine, Straits Times Press, and Bonnie Books.

Art Director at BBDO

January 1, 2014 - January 1, 2014

Art Director.

Art Director at JWT

January 1, 2010 - January 1, 2010

Art Director.

Illustrator at Plastic Clothing Company

January 1, 2008 - January 1, 2008

Illustrator.