Sofija Kocić

Developed end-to-end digital presence for a local wellness and healthcare business, driving organic audience growth and consistent new client inflow. Led production of visual and short-form video content for Instagram Reels and TikTok (ideation, scriptwriting, filming, and final editing). Managed community activities by handling daily interactions, answering inquiries, and streamlining appointment booking through direct messages. Monitored and analyzed Instagram performance metrics and growth analytics to optimize content results.

Developed and executed comprehensive digital presence strategy for a local wellness and healthcare business, driving organic audience growth and a steady influx of new clients. Led end-to-end short-form video production for Instagram Reels and TikTok: concept ideation, scriptwriting, filming, and final editing. Managed community management by responding to follower interactions and inquiries, and streamlined appointment booking through direct messages (DMs). Monitored and analyzed platform performance metrics on Instagram to optimize content performance and improve results over time.

Coordinated daily operational and administrative activities in an international business environment, managing multiple priorities, deadlines, and time-sensitive tasks with high accuracy. Handled business documentation, data, and confidential information with discretion. Organized and monitored task completion to ensure smooth workflows, developed and executed structured digital presence strategy for organic growth, and supported end-to-end short-form content production in parallel with operations work.