I'm Sofia Gianti, a senior graphic designer and art director with 14+ years of experience turning complex ideas into visually compelling campaigns and brand identities. I love crafting narratives that connect with diverse audiences and drive meaningful action. I'm passionate about collaborating across digital, print, and integrated campaigns, and I thrive on remote, international teamwork that brings strategic messaging to life through visuals. I believe design can inspire change and improve lives, and I focus on creating cohesive, audience-focused creative that delivers measurable results.…

Sofia Gianti

I'm Sofia Gianti, a senior graphic designer and art director with 14+ years of experience turning complex ideas into visually compelling campaigns and brand identities. I love crafting narratives that connect with diverse audiences and drive meaningful action. I'm passionate about collaborating across digital, print, and integrated campaigns, and I thrive on remote, international teamwork that brings strategic messaging to life through visuals. I believe design can inspire change and improve lives, and I focus on creating cohesive, audience-focused creative that delivers measurable results.…

Available to hire

I’m Sofia Gianti, a senior graphic designer and art director with 14+ years of experience turning complex ideas into visually compelling campaigns and brand identities. I love crafting narratives that connect with diverse audiences and drive meaningful action.

I’m passionate about collaborating across digital, print, and integrated campaigns, and I thrive on remote, international teamwork that brings strategic messaging to life through visuals. I believe design can inspire change and improve lives, and I focus on creating cohesive, audience-focused creative that delivers measurable results.

See more

Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Senior Graphic Designer at Archipelago Strategies Group (ASG)
August 1, 2025 - August 1, 2025
Led design of integrated, data-informed campaigns for health, housing, education, and public services; collaborated with Creative Director to translate strategic messaging into engaging visuals; produced assets across branding, infographics, social media, reports, and video; ensured cohesive, audience-focused creative across media and project teams.
Senior Graphic Designer / Art Director at Independent / Freelance
November 1, 2018 - November 17, 2025
Delivered end-to-end design and art direction for local and international clients across digital, social, and print platforms; interpreted briefs with clients and creative partners to bring ideas to life; produced brand identities, campaign assets, and corporate materials aligned with client goals; supported presentations of creative concepts and integrated feedback into final deliverables.
Senior Graphic Designer / Art Director at Vostok Comunicación
October 1, 2018 - October 1, 2018
Directed creative and design for campaigns spanning advertising, branding, and digital/print collateral; collaborated with copywriters, account managers, and strategy teams on effective messaging and visual concepts.
Graphic Designer at Independent / Freelance
March 1, 2014 - March 1, 2014
Executed branding and visual design projects for varied clients, contributing to identity and campaign work.
Graphic Designer at Punto JPG – Córdoba, Argentina
September 1, 2013 - September 1, 2013
Designed and produced comprehensive advertising campaigns, including branding, marketing collateral, and promotional materials.
Graphic Designer at Impresionarte – Córdoba, Argentina
May 1, 2009 - May 1, 2009
Prepared and checked design files for production in a high-volume printing company; ensured quality control and print accuracy for editorial, signage, and marketing materials.

Education

Bachelor of Graphic Design at Universidad Blas Pascal
January 1, 2007 - January 1, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Education, Government, Non-Profit Organization, Professional Services, Media & Entertainment
    uniE621 Branding – Boero Maquinarias
    Developed a full brand identity for an agricultural machinery company, including logo, color palette, visual system, and branded applications. A strong and professional design that reflects innovation and connection to the land. logo graphicdesigner branding illustrator designer…
    uniE621 Branding – Beyond Mobility (MassDOT)
    Created the brand identity for Massachusetts’ 2050 Transportation Plan. Deliverables included logo system, multilingual adaptations, color palette, typography, and applications for print and digital. A forward-looking design symbolizing connection, accessibility, and innovation. logo graphicdesigner illustrator designer branding…
    uniE621 Campaign Branding – Act Now. Stay Covered
    Developed the “Act Now. Stay Covered.” campaign to keep MassHealth members enrolled after federal policy changes. Designed a flexible logo system with 100+ audience-specific variations, multilingual materials, and outreach collateral (posters, flyers, wearables, door hangers, digital assets). A clear, inclusive identity that increased awareness and accessibility across diverse communities. graphicdesigner illustrator branding advertising adcampaign designer logo…
    uniE621 Campaign for Minority & Women-Owned Businesses - City of Boston
    The City of Boston launched an initiative to promote under-utilized contract opportunities for minority- and women-owned businesses. I helped develop an integrated marketing campaign with inspirational creative assets deployed across digital and traditional media, supported by targeted press outreach. The project also included multilingual, one-on-one outreach to guide business owners through registering as WBEs and MBEs. This work highlights my experience creating purpose-driven campaigns that combine strong design systems with clear, impactful communication. graphicdesigner adcampaign advertissing branding designer…
    uniE621 Personal Branding – Pamela Ares
    Complete brand identity with logo, color system, social media design, and campaign materials. A modern and approachable visual style that strengthens her public image. graphicdesigner branding illustrator designer logo socialmedia…
    uniE621 Branding - Sana
    Developed a clean and modern brand identity for a waste-management company, including logo, color palette, visual system, and branded applications. A fresh and responsible design that communicates sustainability, cleanliness, and a forward-thinking approach to environmental care. graphicdesigner illustrator designer branding…
    uniE621 Campaign – Avoid Eviction (Massachusetts)
    Designed a multilingual public awareness campaign to help residents access rent and utilities assistance. Deliverables included posters, social media graphics, merchandise, and outreach materials. Clear, impactful visuals ensured accessibility and strong community reach. logo graphicdesigner branding illustrator photo designer advertising adcampaign…
    uniE621 Branding - HM Ingenieria
    HM Ingeniería is a branding and visual identity project for an engineering firm, blending technical precision with modern design. The concept captures the company’s commitment to innovation, reliability, and clean aesthetics. graphicdesigner illustrator branding designer logo…
    paper Campaign – Avoid Eviction (Massachusetts)

    Designed a multilingual public awareness campaign to help residents access rent and utilities assistance. Deliverables included posters, social media graphics, merchandise, and outreach materials. Clear, impactful visuals ensured accessibility and strong community reach.

    paper Campaign Branding – Act Now. Stay Covered

    Developed the “Act Now. Stay Covered.” campaign to keep MassHealth members enrolled after federal policy changes. Designed a flexible logo system with 100+ audience-specific variations, multilingual materials, and outreach collateral (posters, flyers, wearables, door hangers, digital assets). A clear, inclusive identity that increased awareness and accessibility across diverse communities.

    paper Campaign for Minority & Women-Owned Businesses - City of Boston

    The City of Boston launched an initiative to promote under-utilized contract opportunities for minority- and women-owned businesses. I helped develop an integrated marketing campaign with inspirational creative assets deployed across digital and traditional media, supported by targeted press outreach.

    The project also included multilingual, one-on-one outreach to guide business owners through registering as WBEs and MBEs. This work highlights my experience creating purpose-driven campaigns that combine strong design systems with clear, impactful communication.

    paper Branding - Sana

    Developed a clean and modern brand identity for a waste-management company, including logo, color palette, visual system, and branded applications. A fresh and responsible design that communicates sustainability, cleanliness, and a forward-thinking approach to environmental care.