Hi, I'm Sofia Hedberg, a creative and proactive marketer with a Master's in Strategic Marketing and Communication from IE Business School and a Bachelor's degree in Communication Science from the University of Amsterdam. I've gained international experience living and working across Sweden, the Netherlands, Argentina, and Spain, which has broadened my perspective and adaptability in diverse environments. I thrive in dynamic, fast-paced environments where I can contribute to global marketing and communication strategies. With experience in public relations, event coordination, and brand strategy, I'm passionate about helping companies grow by crafting impactful and effective communications.

Sofia Hedberg

Hi, I'm Sofia Hedberg, a creative and proactive marketer with a Master's in Strategic Marketing and Communication from IE Business School and a Bachelor's degree in Communication Science from the University of Amsterdam. I've gained international experience living and working across Sweden, the Netherlands, Argentina, and Spain, which has broadened my perspective and adaptability in diverse environments. I thrive in dynamic, fast-paced environments where I can contribute to global marketing and communication strategies. With experience in public relations, event coordination, and brand strategy, I'm passionate about helping companies grow by crafting impactful and effective communications.

Available to hire

Hi, I’m Sofia Hedberg, a creative and proactive marketer with a Master’s in Strategic Marketing and Communication from IE Business School and a Bachelor’s degree in Communication Science from the University of Amsterdam. I’ve gained international experience living and working across Sweden, the Netherlands, Argentina, and Spain, which has broadened my perspective and adaptability in diverse environments.

I thrive in dynamic, fast-paced environments where I can contribute to global marketing and communication strategies. With experience in public relations, event coordination, and brand strategy, I’m passionate about helping companies grow by crafting impactful and effective communications.

See more

Experience Level

Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

Swedish
Fluent
Dutch
Fluent
English
Fluent
Spanish; Castilian
Intermediate

Work Experience

Communication & Events trainee at Spanish-Swedish Chamber of Commerce
July 31, 2024 - July 25, 2025
Coordinated and executed events with 100+ attendees using tools like Mailchimp, Vivetix, and Zoom. Co-founded and presided over the Young Professionals Network with 35 members, organizing monthly events and a mentorship program with companies such as Ericsson, Volvo, and KREAB.
Communication & Events trainee at Spanish-Swedish Chamber of Commerce
November 1, 2024 - Present
Continued coordinating and executing events and leading the Young Professionals Network as part of ongoing trainee responsibilities.
Flagship allrounder at The School of Life
July 31, 2023 - July 25, 2025
Managed retail and hospitality operations as barista and kitchen assistant. Hosted and presented interactive events as part of the flagship team.
Marketing & Communications intern at Justdiggit
June 30, 2022 - July 25, 2025
Managed content creation including copywriting, editing and translating news items and newsletters. Improved website traffic and engagement by 30% using Active Campaign and Mailchimp.
Communications intern at HealthNet TPO
June 30, 2021 - July 25, 2025
Managed social media channels, increasing visibility and reach by 47%. Conducted research to improve user experience on the organization's online platforms.
Public relations intern at Ivy Lee Agency
September 30, 2020 - July 25, 2025
Tracked media coverage for brands such as Teva, Babyzen, and G-Star. Created reports using Excel and PowerPoint.

Education

Bachelor of Science in Communication Science at University of Amsterdam
August 1, 2019 - June 30, 2022
Master in Strategic Marketing & Communication at IE Business School
September 1, 2024 - July 31, 2025
Graduated top 15% of section

Qualifications

Photography Course at the Fotoacademie Amsterdam
January 1, 2023 - December 31, 2023
B2 Spanish language at Expanish Institute in Buenos Aires
January 1, 2023 - December 31, 2023
IE summer program in Marketing & Communication
July 1, 2021 - August 31, 2022
Yale summer program in English language studies
July 1, 2018 - August 31, 2018

Industry Experience

Media & Entertainment, Non-Profit Organization, Consumer Goods, Travel & Hospitality, Professional Services, Education, Retail