Sofia Hedberg
Hi, I'm Sofia Hedberg, a creative and proactive marketer with a Master's in Strategic Marketing and Communication from IE Business School and a Bachelor's degree in Communication Science from the University of Amsterdam.
About
Hi, I’m Sofia Hedberg, a creative and proactive marketer with a Master’s in Strategic Marketing and Communication from IE Business School and a Bachelor’s degree in Communication Science from the University of Amsterdam. I’ve gained international experience living and working across Sweden, the Netherlands, Argentina, and Spain, which has broadened my perspective and adaptability in diverse environments.
I thrive in dynamic, fast-paced environments where I can contribute to global marketing and communication strategies. With experience in public relations, event coordination, and brand strategy, I’m passionate about helping companies grow by crafting impactful and effective communications.
- 6 years' experience
- Joined July 2025
Skills· 9
Languages
- SwedishFluent
- DutchFluent
- EnglishFluent
- Spanish; CastilianIntermediate
Industry experience
- Media & Entertainment
- Non-Profit Organization
- Consumer Goods
- Travel & Hospitality
- Professional Services
- Education
- Retail
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Work experience· 6 roles
Continued coordinating and executing events and leading the Young Professionals Network as part of ongoing trainee responsibilities.
Coordinated and executed events with 100+ attendees using tools like Mailchimp, Vivetix, and Zoom. Co-founded and presided over the Young Professionals Network with 35 members, organizing monthly events and a mentorship program with companies such as Ericsson, Volvo, and KREAB.
Managed retail and hospitality operations as barista and kitchen assistant. Hosted and presented interactive events as part of the flagship team.
Education
Graduated top 15% of section
Certifications and awards
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