Sofia Hedberg

Available to hire

Hi, I'm Sofia Hedberg, a creative and proactive marketer with a Master's in Strategic Marketing and Communication from IE Business School and a Bachelor's degree in Communication Science from the University of Amsterdam.

About

Hi, I’m Sofia Hedberg, a creative and proactive marketer with a Master’s in Strategic Marketing and Communication from IE Business School and a Bachelor’s degree in Communication Science from the University of Amsterdam. I’ve gained international experience living and working across Sweden, the Netherlands, Argentina, and Spain, which has broadened my perspective and adaptability in diverse environments.

I thrive in dynamic, fast-paced environments where I can contribute to global marketing and communication strategies. With experience in public relations, event coordination, and brand strategy, I’m passionate about helping companies grow by crafting impactful and effective communications.

  • 6 years' experience
  • Joined July 2025

Languages

  • SwedishFluent
  • DutchFluent
  • EnglishFluent
  • Spanish; CastilianIntermediate

Industry experience

  • Media & Entertainment
  • Non-Profit Organization
  • Consumer Goods
  • Travel & Hospitality
  • Professional Services
  • Education
  • Retail

Work experience· 6 roles

Communication & Events trainee · Spanish-Swedish Chamber of CommerceNov 2024 – Present · 2 yrs 1 mo

Continued coordinating and executing events and leading the Young Professionals Network as part of ongoing trainee responsibilities.

Communication & Events trainee · Spanish-Swedish Chamber of CommerceJul 2024 – Jul 2025 · 1 yr 1 mo

Coordinated and executed events with 100+ attendees using tools like Mailchimp, Vivetix, and Zoom. Co-founded and presided over the Young Professionals Network with 35 members, organizing monthly events and a mentorship program with companies such as Ericsson, Volvo, and KREAB.

Flagship allrounder · The School of LifeJul 2023 – Jul 2025 · 2 yrs 1 mo

Managed retail and hospitality operations as barista and kitchen assistant. Hosted and presented interactive events as part of the flagship team.

Marketing & Communications intern · JustdiggitJun 2022 – Jul 2025 · 3 yrs 2 mos
Communications intern · HealthNet TPOJun 2021 – Jul 2025 · 4 yrs 2 mos
Public relations intern · Ivy Lee AgencySep 2020 – Jul 2025 · 4 yrs 11 mos

Education

Bachelor of Science in Communication Science · University of Amsterdam2019 – 2022
Master in Strategic Marketing & Communication · IE Business School2024 – 2025

Graduated top 15% of section

Certifications and awards

Photography Course at the Fotoacademie Amsterdam2023
B2 Spanish language at Expanish Institute in Buenos Aires2023
IE summer program in Marketing & Communication2021 – 2022
Yale summer program in English language studies2018

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