I am a visionary designer with years of experience creating fundamentally resonant digital experiences for international startups, NGOs, and retail brands. My work encompasses a variety of projects ranging from UX/UI design to storytelling, which allows me to craft experiences that engage users and deliver meaningful results. In my career, I've partnered with a diverse range of organizations to transform complex ideas into visually compelling designs. I specialize in marrying strategic concepts with rich, high-impact visuals and interactive solutions, leading projects that not only meet deadlines but impress stakeholders.…

Sofia Moraes

I am a visionary designer with years of experience creating fundamentally resonant digital experiences for international startups, NGOs, and retail brands. My work encompasses a variety of projects ranging from UX/UI design to storytelling, which allows me to craft experiences that engage users and deliver meaningful results. In my career, I've partnered with a diverse range of organizations to transform complex ideas into visually compelling designs. I specialize in marrying strategic concepts with rich, high-impact visuals and interactive solutions, leading projects that not only meet deadlines but impress stakeholders.…

Available to hire

I am a visionary designer with years of experience creating fundamentally resonant digital experiences for international startups, NGOs, and retail brands. My work encompasses a variety of projects ranging from UX/UI design to storytelling, which allows me to craft experiences that engage users and deliver meaningful results.

In my career, I’ve partnered with a diverse range of organizations to transform complex ideas into visually compelling designs. I specialize in marrying strategic concepts with rich, high-impact visuals and interactive solutions, leading projects that not only meet deadlines but impress stakeholders.

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Language

Spanish; Castilian
Fluent
English
Advanced
German
Intermediate
Portuguese
Fluent
French
Beginner

Work Experience

Web Designer at Calouste Gulbenkian Foundation
January 1, 2022 - April 27, 2024
Led the design of a modular, accessible interface for one of Portugal’s leading cultural institutions. Developed an atomic design system to unify digital content across exhibitions, education, and social initiatives. Collaborated with designers and developers to improve content navigation and interaction patterns.
Brand Designer at Wyldr
January 1, 2019 - December 31, 2022
Crafted a bold visual identity for an AI-powered nutrition startup, including typography, color systems, and packaging. Collaborated closely with the CEO and product team to align UX and branding across web and mobile platforms. Designed pitch decks, investor presentations, and social media content for launch.
Designer at Inside Coffee / Valley
January 1, 2019 - December 31, 2020
Designed the full UI for the MVP of a blockchain-based supply chain platform, including the digital twin interface and tracking app. Developed UX flows and solutions for tipping, discount codes, subscriptions, newsletters, and transparent price breakdowns. Created a UI inventory system in Figma to support scalable development and prepared brand visuals and presentation materials to support funding and product demos.
Visual Designer at Swiss Startup Group
January 1, 2018 - December 31, 2019
Delivered branding, UI/UX design, and visual systems for over 12 startups under the Swiss Startup Group umbrella. Supported early-stage founders with logos, pitch decks, landing pages, and product design consulting. Designed prototypes and worked directly with developers on UI kits and component libraries.
Co-Founder & Designer at El Açaí
January 1, 2015 - December 31, 2018
Co-founded and led creative for a premium organic food startup. Oversaw branding, packaging, and web design, including mobile UX and in-store marketing assets. Directed product photography, styled campaigns, and built digital content for Instagram and blog platforms.
Web Designer at Calouste Gulbenkian Foundation
January 1, 2022 - April 27, 2024
Led the design of a modular, accessible interface for one of Portugal's leading cultural institutions. Developed an atomic design system to unify digital content across exhibitions, education, and social initiatives. Collaborated with designers and developers to improve content navigation and interaction patterns.
Brand Designer at Wyldr
January 1, 2019 - January 1, 2022
Crafted a bold visual identity for an AI-powered nutrition startup, covering typography, color systems, and packaging. Collaborated with the CEO and product team to align UX and branding across web and mobile platforms. Designed pitch decks, investor presentations, and social media content for launch.
Designer at Inside Coffee / Valley
January 1, 2019 - January 1, 2020
Designed the full UI for the MVP of a blockchain-based supply chain platform, including the digital twin interface and tracking app. Developed UX flows and solutions for tipping, discount codes, subscriptions, newsletters, and transparent price breakdowns. Created a UI inventory system in Figma to support scalable development. Created brand visuals and presentation materials to support funding and product demos.
Visual Designer at Swiss Startup Group
January 1, 2018 - January 1, 2019
Delivered branding, UI/UX design, and visual systems for over 12 startups under the Swiss Startup Group umbrella. Supported early-stage founders with logos, pitch decks, landing pages, and product design consulting. Designed prototypes and worked directly with developers on UI kits and component libraries.
Co-Founder & Designer at El Açaí
January 1, 2015 - January 1, 2018
Co-founded and led creative for this premium organic food startup. Oversaw branding, packaging, and web design, including mobile UX and in-store marketing assets. Directed product photography, styled campaigns, and built digital content for Instagram and blog platforms.
Web Designer at Calouste Gulbenkian Foundation
January 1, 2024 - July 28, 2025
Led the design of a modular, accessible interface for one of Portugal's leading cultural institutions. Developed an atomic design system to unify digital content across exhibitions, education, and social initiatives. Collaborated with designers and developers to improve content navigation and interaction patterns.
Brand Designer at Wyldr
January 1, 2022 - July 28, 2025
Crafted a bold visual identity for this AI-powered nutrition startup, covering typography, color systems, and packaging. Collaborated with the CEO and product team to align UX and branding across web and mobile platforms. Designed pitch decks, investor presentations, and social media content for launch.
Designer at Inside Coffee / Valley
January 1, 2020 - July 28, 2025
Designed the full UI for the MVP of a blockchain-based supply chain platform, including the digital twin interface and tracking app. Developed UX flows and solutions for tipping, discount codes, subscriptions, newsletters, and transparent price breakdowns. Created a UI inventory system in Figma to support scalable development. Created brand visuals and presentation materials to support funding and product demos.
Visual Designer at Swiss Startup Group
January 1, 2019 - July 28, 2025
Delivered branding, UI/UX design, and visual systems for over 12 startups under the Swiss Startup Group umbrella. Supported early-stage founders with logos, pitch decks, landing pages, and product design consulting. Designed prototypes and worked directly with developers on UI kits and component libraries.
Co-Founder & Designer at El Açaí
January 1, 2018 - July 28, 2025
Co-founded and led creative for this premium organic food startup. Oversaw branding, packaging, and web design, including mobile UX and in-store marketing assets. Directed product photography, styled campaigns, and built digital content for Instagram and blog platforms.
Web Designer at Calouste Gulbenkian Foundation
January 1, 2022 - Present
I designed digital experiences and led design strategies for the foundation, enhancing user engagement and brand visibility through effective visual storytelling.
Co-Founder & Designer at El Apal
January 1, 2018 - October 15, 2025
I co-founded this design studio where we focus on creating interactive experiences and brand strategies that resonate with audiences, particularly in Europe and Latin America.
Visual Designer at Swiss Startup Group
January 1, 2019 - October 15, 2025
Collaborated on various design tasks while providing strategic branding and UI/UX guidance to startups under the Swiss Startup Group umbrella.
Web Designer at Calouste Gulbenkian Foundation
January 1, 2022 - Present
Designed and developed digital experiences across platforms, enhancing user engagement and navigating complex design challenges. Worked closely with different departments to ensure cohesive brand alignment and effective project execution.
Visual Designer at Swiss Startup Group
January 1, 2020 - October 15, 2025
Collaborated on various key strategy ventures under the Swiss Startup Group umbrella, designing UX/UI across digital products and tools, while focusing on user-centered design principles.
Co Founder & Designer at El Apal
January 1, 2018 - October 15, 2025
Led design initiatives for a boutique agency, specializing in crafting bespoke solutions for clients across Europe. Fostered a culture of collaboration and respect for creative processes.

Education

Growth Marketing at Growth Tribe
January 1, 2019 - December 31, 2019
Google UX Design Certificate at Google
May 31, 2020 - July 31, 2020
Bachelor at IUTIRLA
January 1, 2008 - December 31, 2011
Bachelor in Graphic Design at RITLA
January 1, 2011 - January 1, 2015
Bachelor at IRULA
January 1, 2014 - January 1, 2018

Qualifications

Growth Marketing
January 1, 2019 - December 31, 2019
Google UX Design Certificate
January 1, 2020 - October 15, 2025
Google UX Designer Certification
January 1, 2020 - October 15, 2025

Industry Experience

Software & Internet, Consumer Goods, Non-Profit Organization, Professional Services, Media & Entertainment, Education
    paper Calouste Gulbenkian Foundation

    Led the design of a modular, accessible interface for one of Portugal’s leading cultural institutions. Developed an atomic design system to unify digital content across exhibitions, education, and social initiatives.
    Collaborated with designers and developers to improve content navigation and interaction patterns.