Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm currently pursuing a Master’s in Strategic Communication at Lund University, where I combine my interests in marketing strategy, data analysis, and cross-border operations. I enjoy diagnosing growth and positioning problems with data and turning insights into actionable communication strategies. I’ve worked across brand strategy, e-commerce operations, and consumer research, collaborating with cross-functional teams to launch early-stage campaigns and optimize performance. I love translating complex data into clear storytelling and practical plans that drive measurable results.…I'm currently pursuing a Master’s in Strategic Communication at Lund University, where I combine my interests in marketing strategy, data analysis, and cross-border operations. I enjoy diagnosing growth and positioning problems with data and turning insights into actionable communication strategies. I’ve worked across brand strategy, e-commerce operations, and consumer research, collaborating with cross-functional teams to launch early-stage campaigns and optimize performance. I love translating complex data into clear storytelling and practical plans that drive measurable results.

Weiyi Mu

Brand Designer, Brand Strategist, Marketing Strategist, +2





I'm currently pursuing a Master’s in Strategic Communication at Lund University, where I combine my interests in marketing strategy, data analysis, and cross-border operations. I enjoy diagnosing growth and positioning problems with data and turning insights into actionable communication strategies. I’ve worked across brand strategy, e-commerce operations, and consumer research, collaborating with cross-functional teams to launch early-stage campaigns and optimize performance. I love translating complex data into clear storytelling and practical plans that drive measurable results.…I'm currently pursuing a Master’s in Strategic Communication at Lund University, where I combine my interests in marketing strategy, data analysis, and cross-border operations. I enjoy diagnosing growth and positioning problems with data and turning insights into actionable communication strategies. I’ve worked across brand strategy, e-commerce operations, and consumer research, collaborating with cross-functional teams to launch early-stage campaigns and optimize performance. I love translating complex data into clear storytelling and practical plans that drive measurable results.

Available to hire

I’m currently pursuing a Master’s in Strategic Communication at Lund University, where I combine my interests in marketing strategy, data analysis, and cross-border operations. I enjoy diagnosing growth and positioning problems with data and turning insights into actionable communication strategies.

I’ve worked across brand strategy, e-commerce operations, and consumer research, collaborating with cross-functional teams to launch early-stage campaigns and optimize performance. I love translating complex data into clear storytelling and practical plans that drive measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Chinese

Fluent

English

Fluent

Work Experience

Branding & Marketing Intern at Tid Aps

February 1, 2026 - Present

Conducted competitor analysis and consumer research to identify an underserved audience segment — design-conscious buyers alienated by conventional luxury watch narratives — forming the basis of the brand's positioning strategy. Shaped brand identity and community strategy for an early-stage startup, aligning visual identity with premium Scandinavian aesthetic to differentiate within the market. Contributed to concept development and production coordination for the brand's first product campaign film, managing multiple workstreams simultaneously in a lean team environment.

Operations Specialist & Data Associate at Huaqing Technology Co.

June 1, 2024 - May 1, 2025

Independently managed end-to-end operations of across-border e-commerce store generating $300K+ quarterly revenue, covering demand planning, inventory control, and performance tracking. Built forecasting models to support data-driven global inventory decisions, reducing stockout frequency and improving supply chain efficiency. Translated performance data into actionable operational adjustments across logistics, supplier communication, and inventory allocation in international markets.

Executive & Strategy Support Intern at Litu Holdings Limited

January 1, 2024 - June 1, 2024

Supported senior leadership in coordinating strategic meetings and cross-functional communications, ensuring alignment on priorities across business units. Contributed to the early-stage development of a Canadian real estate market entry project — conducting market research, compiling due diligence materials, and supporting project structuring work. Operated in a high-context executive environment requiring discretion, cross-cultural communication, and the ability to synthesize complex information for senior stakeholders.

New Media Operations Intern at Banruisika Network Technology Co.

December 1, 2023 - February 1, 2024

Executed targeted creator outreach and screening to source collaborations for B2C content strategy, directly contributing to brand visibility growth. Managed end-to-end digital content and newsletter production, ensuring alignment with brand positioning and communication objectives. Translated qualitative interview findings into visual campaign briefs, coordinating with design team for social media execution.

Documentary Department Intern at Shaanxi Broadcasting Corporation

July 1, 2023 - December 1, 2023

Built a project management system from scratch to track timelines, deliverables, and cross-team dependencies for a six-month large-scale documentary production with a team of 7. Led end-to-end sponsor outreach, from initial pitch to contract confirmation, managing communication across multiple external stakeholders. Contributed to topic research and early-stage content development, supporting editorial decisions across a multi-month production cycle.