I’m Sofia, a brand designer working at the intersection of strategy, design, and visual storytelling. For the past 5+ years, I’ve helped beauty, wellness, lifestyle, hospitality, and healthcare brands define who they are and how they show up. From early-stage launches to established businesses ready to refine and elevate. My work blends clear strategic thinking with calm, considered design systems that are built to last, not just look good. I specialise in brand strategy, visual identity, and digital design, with a strong understanding of how brands live across websites, social media, packaging, and video. I’m known for asking the right questions, creating structure where things feel messy, and translating abstract ideas into confident, usable brand worlds. What sets me apart is my ability to zoom out and see the bigger picture. To intersect where the business wants to go with how to get there by focusing on connecting business goals, audience needs, and creative execution with attention to detail. I don’t design in isolation; I design with intention, context, and growth in mind. Based in Portugal, I work with clients internationally — from the US and UK to Africa, the Emirates, and beyond. I’m always excited to collaborate on meaningful, intentional projects that leave a lasting mark. If that is what you have in mind, I would love to jump on board and help you create a brand that feels as bold, confident, and strategic as your business. Reach out, and let’s get started!…I’m Sofia, a brand designer working at the intersection of strategy, design, and visual storytelling. For the past 5+ years, I’ve helped beauty, wellness, lifestyle, hospitality, and healthcare brands define who they are and how they show up. From early-stage launches to established businesses ready to refine and elevate. My work blends clear strategic thinking with calm, considered design systems that are built to last, not just look good. I specialise in brand strategy, visual identity, and digital design, with a strong understanding of how brands live across websites, social media, packaging, and video. I’m known for asking the right questions, creating structure where things feel messy, and translating abstract ideas into confident, usable brand worlds. What sets me apart is my ability to zoom out and see the bigger picture. To intersect where the business wants to go with how to get there by focusing on connecting business goals, audience needs, and creative execution with attention to detail. I don’t design in isolation; I design with intention, context, and growth in mind. Based in Portugal, I work with clients internationally — from the US and UK to Africa, the Emirates, and beyond. I’m always excited to collaborate on meaningful, intentional projects that leave a lasting mark. If that is what you have in mind, I would love to jump on board and help you create a brand that feels as bold, confident, and strategic as your business. Reach out, and let’s get started!WWWW…